Hisham Abdullah Email and Phone Number

Member of the Country Incident Management Team (CIMT) Primary Purpose :To develop and implement the overall Corporate Affairs strategy for the country to protect and enhance the company’s reputation and increase brand awareness. To work closely in all aspects of external communications function in relations to Business & Industry Communications, Marketing Communications, Brand Management, Reputation & Crisis Management, Media Relations and Public Communications efforts of the company.Key Roles :1. Industry & Marketing Communications – To undertake strategic and comprehensive roles in developing, design, plan and implement marketing communications materials for corporate and business unit’s usage inclusive of reviewing and enforce brand and corporate messaging guidelines and compliance across all communications platforms.2. Media Relations / Public Communications – To maintain and establish strong reputation networks with all media partners with function includes media monitoring and analysis, media engagement, building of contact databases, coordinate media briefing and interviews and to foster good working contacts with journalists.3. Reputation & Crisis Management – To support the building of strategic communications plans to proactively manage issues in order to protect and enhance the company’s reputation and brand.4. Brand Management – Manage the implementation of branding to promote consistency of the overall brand image for the country as part of the global branding strategy.5. Community Engagement – Manage and implement community engagement activities to build trust in the brand to the local community, e.g BASF Kid’s Lab, Blood Donation and Frangipennny (CSR Program)

Certified Trainer : KIA Global Brand Master 2014Key Roles :1. Managing KIA’s overall product branding through Integrated Marketing Communications (IMC) Strategy.2. Strategize, implement and track KIA brand performance and product affinity to increase Return-On-Investment.3. Responsible for conceptualizing and monitoring product launch plan, sustenance campaign and post-launch cycle.4. Managing all communications related to creative agency brief, product info and Brand Guidelines as per Korea Motors Corporation Brand Identity Manuals.5. Respond as KIA Brand Master for Regional Market to develop marketing concepts, ideations and creative strategy.6. Developing and monitoring department’s yearly budget and to include budget reporting to the Head of Marketing Communications.7. Brand Guardian for all KIA model line ups including (Rio, Sorento, Cerato, Sportage, Picanto, Optima)Brand Management, Campaign Exposures and Achievements:1. All-New Kia Rio – 2013 (New Model – Product Launch)2. Next-Gen Sorento – 2013 (Facelift Model – Product Introduction)3. The Cerato – 2013 (Full Model Changed – Product Launch) – Kia Cerato has won ‘Family Car of The Year’ at NST-Maybank Car of The Year Award 20134. All-New Picanto – 2013 (Full Model Changed – Product Launch)5. New Optima K5 – 2014 (Facelift Model – Product Launch)

Key Undertakings :1. Managing individual product portfolios (Persona, Gen2, Inspira and Prevé) to establish maximum brand exposure, product understanding and purchase considerations.2. Responsible for integrated communication management through the development and implementation of communication plans and activities, in addition to driving brand affinity (via ATL, BTL, On-ground activations, Public Relations and Digital channels).3. Lead in negotiation with creative media partners; be it press, magazine, online, POSM, outdoor, events and PR 4. Ensure and facilitate effective communication flow throughout campaigns. 5. Responsible for effective total marketing and advertising fund management and implementation.6. To monitor and control individual budget management for every FY (for all key products).7. Spearheading individual product activation program at on-ground level (product launches, campaign intro, Press Conference, Road Shows and Motorcade Activities).8. Leading company’s online and digital initiatives plan to garner more traffics into website and build company’s online community through Facebook Page. (reached 40,000 fans within 3 months).9. To establish individual project evaluation and improvement plan. (Campaign’s awareness and brand health tracking).10. To be the main liaison for inter-department content development (Sales, Marketing, Customer Service, Logistic and etc).11. To generate information on market studies and analyze the data (in the interest of economy, politics, social and technology, automotive sector and competitors trend).12. Others: Spearhead and support company’s initiatives for Sales and Service Tactical Campaigns and other Adhoc projects.