-Oversee branding, advertising, marketing plans and strategies with specific objectives across different channels and segments in order to promote the business and generate genuine traffic -Deploy successful marketing campaigns and organize promotional events, and own their implementation from ideation to execution-Monitor and measure the performance of current marketing campaigns and its impact and effectiveness to ensure that desired results are achieved-Prepare and monitor the marketing budget on a quarterly and annual basis and provide reports to stockholders to allocate funds wisely -Build strategic relationships and partnerships with key industry players, vendors, advertising agencies, and creative artists as per the need-Gather and analyze customer insights, customer behavior and marketing best practices to build successful strategies and generate more qualified leads-Create valuable and engaging content for our website, social media and any other marketing channels to attract our target groups-Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones-Lead and train marketing team members to insure that all tasks are completed and all objectives are met in timely manner.

Business Development Consultant | Brand Consultant | Marketing ConsultantContributed to the success of 20+ brand in and out of Egypt in different specialties and fields.Key Responsibilities:Review existing company processes to ascertain areas for improvement. Business development consultants use insights obtained from these and other analyses to formulate profit-boosting strategies.● Conducting regular, in-depth analyses of our company's policies and processes to ascertain strengths and shortcomings.● Analyzing and reformulating existing and promising business contracts to maximize turnover.● Analyzing the market to clarify clients' needs, competitors' activities, and promising avenues that have not yet been explored.● Inspecting company finances to identify trends and set reasonable targets.● Crafting short and long-term, actionable plans in consultation with the Business Owners.● Communicating strategies with staff to obtain their buy-in.● Training staff in appropriate techniques to support the utility of business strategies.● Compiling detailed reports that capture successes and opportunities.●Create and develop long & short-term marketing strategy for retail & e-commence channels●Seek to develop the brands with new customers / networks / markets●Set yearly budget according to previous year performance, expected growth and new store opening / closing●Oversee the performance of the different categories / sub-categories and adjust plans as necessary

• Develop long & short-term marketing strategy for retail & e-commence channels• Ultimate responsibility for increasing the traffic upwards and increasing brand equity• Create cross-promotion with different brands to attract new customers and increase sales for the stores.• Develop and deploy digital marketing strategies to drive traffic to retail stores and web platforms, activate social platforms with quality reach and engagement.• Build and maintain relationships with vendors and partners to maximize sales & profits through different marketing campaigns • Select and manage external suppliers and agencies to execute different marketing materials & media.• Prepare and control the annual Marketing budget for retail & e-commence sectors• Ensure budgets are distributed to ensure to the enhancement and sustainability of the marketing calendar for the year• Manage all media relations (i.e. radio, TV, Digital Hubs, sponsorships, Digital campaigns, Outdoor etc) to ensure that the various events i.e. openings, sales, promotions, brand building, editorial coverage are carried out professionally, timely Brainstorm & Develop ideas for creative marketing campaigns• Monitoring the competitors in terms of promotions and advertisements.• Oversee design and development of in – house promotional materials, publications and marketing collaterals

• Develop long & short-term marketing strategy for retail & e-commence channels• Ultimate responsibility for increasing the traffic upwards and increasing “AMS” brand equity• Create cross-promotion with different brands to attract new customers and increase sales for the stores.• Develop and deploy digital marketing strategies to drive traffic to retail stores and web platforms, activate social platforms with quality reach and engagement.• Build and maintain relationships with vendors and partners to maximize sales & profits through different marketing campaigns • Select and manage external suppliers and agencies to execute different marketing materials & media.• Prepare and control the annual Marketing budget for AMS retail & e-commence sectors• Ensure budgets are distributed to ensure to the enhancement and sustainability of the marketing calendar for the year• Manage all media relations on behalf of AMS (i.e. radio, TV, Digital Hubs, sponsorships, Digital campaigns, Outdoor etc) to ensure that the various events i.e. openings, sales, promotions, brand building, editorial coverage are carried out professionally, timely Brainstorm & Develop ideas for creative marketing campaigns• Monitoring the competitors in terms of promotions and advertisements.• Oversee design and development of in – house promotional materials, publications and marketing collaterals

1. Represents AMS in a positive and professional manner in and outside of AMS premises.2. Manages sales activities of operating retail chain of All AMS Stores .3. Coordinates sales distribution by establishing sales territories, quotas, and goals. 4. Compiling and analyzing sales figures.5. Assigns sales territory to sales personnel.6. Meets sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.7. Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.8. Monitoring sales data and keeping up to date with current market trends and customer needs.9. Setting sales targets and activity key performance indicators.10. Forecast annual, quarterly and monthly sales revenue.11. Reviews market analyses to determine customer needs, volume potential, price schedules and discount rates, and develops sales campaigns to accommodate company’s goals in a specified region.12. Directs product analysis and standardization to eliminate unprofitable items from sales line.13. Represents AMS at trade association meetings and events to promote product and assists with the planning of sales exhibits.14. Prepares periodic sales report showing sales volume and potential sales.15. Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs. 16. Setting sales targets for individual sales man and sales team as a whole.17. Analyzes sales potential of new and existing stores, and expenditures to meet the pre-determined goals. 18. Advises Sales team on policies and operating procedures to ensure functional effectiveness of business. 19. Inspects premises of assigned stores for adequate brand image, security exits and compliance with safety codes.

• Ensure monthly targets are set in line with productivity expectations/ requirements by retail outlet and agent. • Take ownership for the commercial performance of the retail outlets against all individual and store KPI objectives and targets.• Challenges others to improve and finds new ways to increase competitive advantage.• Analyze the performance records of individual sales agents and feed the results to the sales management team.• Regularly coach the team on sales techniques and provide constructive feedback on areas for development, equipping them with all the support and resources required to be successful in their role.• Identify training needs across the team by having regular conversations with sales management and coaches to ensure that all sales colleagues are adequately prepared to be successful in their roles.• To be a role model to the team, actively demonstrating through a real customer interaction the best sales techniques through positive customer interactions.• To actively identify talent, working with the training department to ensure that these employees are equipped for development.