To provide objective and transparent analysis of digital data, using proven methodologies toidentify areas for improvement and opportunities for investment in order to achieve Mind’sStrategic aims. To work closely with individual Managers and Heads to identify insight needs, agreeingdata sets and requirements for KPI monitoring. To work with the Data Analyst to develop and provide a structured data analysis service toall teams across Mind, producing detailed reports… Show more To provide objective and transparent analysis of digital data, using proven methodologies toidentify areas for improvement and opportunities for investment in order to achieve Mind’sStrategic aims. To work closely with individual Managers and Heads to identify insight needs, agreeingdata sets and requirements for KPI monitoring. To work with the Data Analyst to develop and provide a structured data analysis service toall teams across Mind, producing detailed reports identifying key trends and patterns,interpreting the data into practical and useful recommendations to support strategicobjectives. To have an advanced understanding of Google Analytics and other digital analysis tools,and the ability to explain technical complexities to non-technical colleagues. To work with Digital Marketing and other Digital team colleagues to ensure that tests andtracking are configured correctly for reporting and optimisation. To understand and champion the use of audience insights data and how to get the bestfrom it, making recommendations for future activity based on detailed scrutiny. To have an advanced understanding of Mind’s technical infrastructure, CRM and CMSplatforms, and general data management processes. To represent the data insight service at departmental meetings as and when required,championing the service and value that can it can offer. To contribute to the development of a digital learning programme for staff, pro-activelyorganising training throughout the year. To support the CRM Delivery Senior Manager and our Supporter Engagement project teamwith supporter journey planning, offering insight to different supporter profiles andproviding analysis which will help Mind to improve its supporter experience and futuresegmentation. Show less

Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative… Show more Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experience Show less