Throughout my career, I have consistently established my capability as a top performer by demonstrating my total commitment to the attainment of targeted goals and objectives. Being innovative and extremely dedicated, I have always identified and pursued new opportunities and strategies to exceed the set goals of the organization. With the extensive communication and training skills I have developed during my career in the hospitality business, I am accustomed to making presentations to corporate executives as well as individuals. Expert in operations, analyzing strengths and weaknesses of markets, developing comprehensive marketing plans and creating advertising campaigns to identify new markets, increase exposure and generate additional sales volume in peak as well as shoulder and low seasons.
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Hotel ManagerRaia Hotel Dec 2022 - PresentKota Kinabalu, Sabah, Malaysia -
Resident Manager Cum Hotel ManagerRaia Hotel Jan 2021 - PresentKota Kinabalu, Sabah, Malaysia• Responsible for managing employees and for planning, marketing , coordinating and administering hotel services such as catering and accommodation facilities.• Responsible for making sure that all areas of a hotel environment run smoothly and work together successfully.• Responsible to work with, and develop, the team to provide exceptional guest service, continually exceeding the highest possible standards whilst overseeing the smooth running of the hotels operations ensuring the hotels objectives are met and maintained at all times through maximizing occupancy, revenue, and maintaining and building on the reputation of the hotel.• Plan, implement and manage overall hotel daily operations• Conduct hotel budgeting and financial planning• Plan and organize hotel activities to drive sales• Manage and monitor hotel expenses• Manage and track hotel inventory• Plan and implement marketing campaigns with marketing teams• Build and maintain strong relationships with visitors and clients• Build relationships with vendors• Suggest and implement new ideas• Determine KPIs• Track KPIs and produce reports• Hire and onboard new hotel staff• Evaluate staff performance• Ensure safety and adherence to rules and regulations• Handling TH Kota Kinabalu Complex including of TH Travel, TH Kota Kinabalu Branch & UJ Properties Staff Quarters. -
Director Of Sales And MarketingMing Garden Hotel & Residences Aug 2016 - Jan 2021Kota Kinabalu, Sabah, MalaysiaWinner Sabah Top Achiever Awards 2019 by (SATA Awards 2019) - Industry Excellence in Tourism and Hospitality 2019.Achievement 1stQ 2017:Ahead room revenue by RM715,987.26 and ahead compare last year at RM1,048,266.38.Ahead total hotel revenue at RM1,016,178.98 and ahead compare last year at RM1,788,532.42With Ytd occupancy at 89.92%Achievement:- Achieve whole year room budget for 2016 and ahead from the budget at rm2.95million- Achieve whole year Hotel budget for 2016 and ahead from the budget at rm1.7million- Helping F&B budget and MOD budget to cover form room budget to achieve whole year hotel budget.Achievement :Secured 16 Airlines Crew Hotel Accommodation.1. Malaysia Airlines Berhad2. MASwings3. JinAir (Korean) previously Korean Airlines4. Eastarjet Airlines (Korean)5. Air Seoul previously Asiana Airlines (Korean)6. JeJu Airlines (Korean)7. China Southern Airlines (China)8. Asia Cargo Express 9. Raya Airways Sdn Bhd formerly known as Transmiles Air10. Royal Brunei Airlines11. Xiamen Airlines12. Spring Airlines13. Silkair by Singapore airlines14. Okay Airlines15. Malindo Airlines16. AirBusan Airlines*Achieve whole year budget for 2013 (over budget revenue & occupancy)*Closed 76% occupancy rate (600 rooms) for year 2014 and almost achieve revenue budget. (Only achieve occupancy rate)* 2 consecutive years - award by Agoda - Gold Circle Award (2014 & 2015)* Top 2 in the Best 4 star hotel category at Sabah Tourism Award 2015* Closed 79.82% occupancy rate (600 rooms) for year 2015 with good ADR -
Director Of SalesMing Garden Hotel & Residences Jun 2013 - Jan 2021Kota Kinabalu, Sabah, Malaysia*Manage to secure another cargo airlines crew from Raya Airways formerly known as a Transmile for 2 years contract.*Manage to break a record from OTA's Room Production for year 2014 only from Agoda.com to 18,000+ room nights and received the Golden Circle Awards from Agoda.com*Manage to Re-new contract (by bidding) for Airlines crew for another one more year (2014-2015) by Malaysia Airlines, MasWings, Jin Airlines, EastarJet Airlines & Asiana Airlines.*Manage to secure airlines crew (2013-2014) from MAS, Mas Wings, Korean Airlines, Jin Airlines, Asiana Airlines, Southern China Airlines, Eastarjet Airlines, T-Ways Airlines and Gading Sari Aviation.*Been promoted to Director of Sales after 3 month join as a ADOS when breaking the hotel records 3 consecutive month in-terms of occupancy and revenue and achieve whole year budget for 2013. • In-Charge of all sales activities, Public Relations, Communications, Reservations departments and personnel involved in Sales & Marketing of the Company.• Approves plans, budgets, staffing and general operating procedures for the Sales Marketing Department.• Provide leadership to the day-to-day operations of the sales & marketing department. While maintaining focus on the company’s strategic.• Member of Company’s Executive Committee.• Reports to the General Manager.• Analyze sales statistics to determine business growth potential.• Establishes performance goals for all sales department employees and monitors performance on a continual basis.• Oversee all hiring, promotion and training of personnel involved in Sales and Marketing.• Ensure that all departmental training are planned and implemented in line with the overall Training Plan and professional development programs.• Develops, or participates with the Senior Staff, in the development of the Strategic Marketing Plan for the Company.• Coordinates sales operations with all other departments/divisions of the Company. -
Assistant Director Of Sales -Ming Garden Hotel & Residences Jun 2013 - Sep 2013Kota Kinabalu SabahMing Garden Hotel & Residences has total of 600 rooms consisting of 4 Star Hotel with 244 hotel rooms and 4 Star Residences with 356 serviced apartments.*Acting Director of Sales & Marketing.*Responsibility for Sales & Marketing Department*Responsibility for Reservation Department* Develops data and recommends programs to meet client's needs.* Pre-qualify and target Key account, utilizing the Sales & Catering database and develop appropriate and effective sales soliciation strategies to increase hotel's market share.* Assists in the annual marketing plan.* Manages transient and group room commitments to ensure proper market mix.* Ensures projects are executed for all market areas as stated in the hotel marketing plan with emphasis to increase sales and profitability.* Coordinates special sales activities, promotions, trade shows, etc.* Directs sales activities of the hotel to achive budgeted goals.* Establishing and directing the development of assual sales goals; ensures they are fully understood and implemented in the hotel.* Directs the reporting and apprising of results against planned objectives; coordinates sales staff activities; takes appropriate action to maximize sales and affect need periods.* Preparation of the budget and ensures the dapartment operates with cost constraints.* Establishes a group room rate and average rate goals on marketing plan and overall objectives.* Evaluates, solicits, sells and confirms business in assigned market area to meet overall budgeted sales and profitability.
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Sales & Marketing Manager ( Acting As Dosm )Horizon Hotel & Spa Kota Kinabalu Jul 2012 - Jun 2013Kota KinabaluHorizon Hotel & Spa Kota Kinabalu Sabah – 181 rooms, City Hotel (4 star)•To formulate the annual Sales & Marketing Plan and ensure, together with the hotel sales team, that key objectives set in the plan are being met.•To increase occupancy, average rate and profits of the hotel through planning, guidance and training of hotel sales personnel.•To represent the sales functions and needs of the hotel in the development of the Hotel’s sales policy.•To submit weekly/monthly report detailing all sales activities with competitor’s survey.•To establish sales targets and highlight any variances with actual sales figures and recommend what action should be taken to remedy significant variances.•To direct the development of special marketing plans to special account, trade show participants and unique sales and marketing situations.•To develop, in conjunction with the Marketing Committee, the Hotel Marketing Plan consistent and in line with the Objectives.•To obtain customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.•To research competitor’s sales team strategies to identify ways to grow occupancy and revenue and increase market share.•To suggest innovates marketing ideas and proactively develop strategies to continue to grow market share.•To maintain personal contact with key customers and to back up the activities of any member of the sales team when required.•To develop strong community and public relations by ensuring property participation in local, regional and national trade shows and client events. •To develop strong partnerships with local organizations to further increase brand/product awareness.•To provide feedback and counsel to General Manager on all sales-related activities.•To identify public relations opportunities and coordinates activities to argument the overall marketing communication strategies.
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Sales ManagerSwiss Garden Resort & Spa Damai Laut Lumut Sep 2011 - Jul 2012Lumut PerakSwiss- Garden Resort and Spa, Damai Laut, Lumut, Malaysia – 300 rooms, beach resort (4 star)• Concentrated more on Government, Corporate Sector & Travel Agents.• To achieve Monthly & Yearly target given by the Management.• Planning daily, weekly & monthly sales visit/target.• Find New Market for the Government & Corporate Sector.• Report duty direct to General Manager• Preparing Monthly report/Sales & Marketing Report to the General Manager.• Arranging golf package with golf club.• Public Relations.• Courtesy sales visit / appointment• Finalized on the Event Order.• Managed and coordinate closely with In House Event Manager in house function.• During the event, provide constant spot checks to ensure outstanding performance.• Finalized and all guest requests, complaints, etc. and communicate these issues with appropriate personnel.• Finalized the internal billing & Invoice for function.• More on Outstation Sales & Marketing.• Manage new account especially on Government, Corporate Sector & Travel Agents.
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Events & Catering ManagerImpiana Hotel Ipoh Jan 2011 - Sep 2011Ipoh Perak• Manage the Banquet Sales Department.• Manage all In House Event & Outside Event• Manage all Outside Catering Events• Manage all event from Palace (Istana) Function mostly on outside catering• Sales & Marketing for In house events & outside catering• Planning and preparing P&L Report for Outside Catering• Manage all banquet staffing include casual workers (Banqueting )• Report duty direct to Director of Sales & Marketing. -
Senior Sales & Marketing ManagerShah'S Village Hotel Pj & Shah'S Beach Resort Melaka Dec 2009 - Jan 2011Petaling Jaya & Tanjung Kling Melaka• Head of Department• Concentrated More on Corporate Sector, NGO’s & Government Sector• Planning daily, weekly & monthly sales visit/target.• Planning & Manage for Budget Meeting & Compiling.• Find New Market for the corporate, NGO’s & government sector.• Report duty direct to Director of Sales & Marketing also to General Manager• Preparing Monthly owners report/Sales & Marketing to the Director Of Sales & Marketing.• Public Relations.• Courtesy sales visit / appointment• Finalized on the Event Order.• Managed and coordinate in house function.• During the event, provide constant spot checks to ensure outstanding performance.• Finalized and all guest requests, complaints, etc. and communicate these issues with appropriate personnel.• Finalized the internal billing & Invoice for function.• More on Outstation Sales & Marketing.• Handling and participating on tourism road show conduct by Tourism Malaysia to Sabah, Sarawak, Brunei & West Malaysia. ( representative from hotel)• Manage new account especially on Corporate Sector & NGO’s
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Senior Sales & Marketing ManagerMarina Cove Resort Jun 2007 - Nov 2009Teluk Batik, Lumut Perak• Head of Department• Concentrate in Sales & Marketing for Northern Area (More on Corporate Sector & Government Sector)• Planning the daily, weekly & monthly sales visit/target.• Find New Market for the corporate & government sector.• Public Relations.• Go out for sales visit / appointment• Follow up the tentative function.• Finalized the Event Order.• Managed and coordinate the in house function.• During the event, provide constant spot checks to ensure outstanding performance.• Finalized and compiling all guest requests, complaints, etc. and communicate these issues with appropriate personnel.• Finalized the internal billing & Invoice for function.• Telemarketing & reports.• More on Outstation Marketing & Sales mostly in Northern Area Market Segment.• Managed the Marketing and Sales for Marina Cove Resort Phase 2 Property (4 star hotel/resorts in Lumut)
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Sales ExecutiveThe Orient Star Resort Aug 2006 - May 2007Lumut, Perak
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Senior Sales & Marketing ManagerBeringgis Beach Resort Feb 2000 - Jul 2006Papar, Kota Kinabalu Sabah
Hisham Abd Samad Skills
Hisham Abd Samad Education Details
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Kolej Negeri -
S.M Methodist Acs Sitiawan Perak
Frequently Asked Questions about Hisham Abd Samad
What company does Hisham Abd Samad work for?
Hisham Abd Samad works for Raia Hotel
What is Hisham Abd Samad's role at the current company?
Hisham Abd Samad's current role is Hotel Manager at RAIA HOTEL.
What schools did Hisham Abd Samad attend?
Hisham Abd Samad attended Kolej Negeri, S.m Methodist Acs Sitiawan Perak.
What are some of Hisham Abd Samad's interests?
Hisham Abd Samad has interest in 500m And 5.
What skills is Hisham Abd Samad known for?
Hisham Abd Samad has skills like Sales And Marketing Leadership, Cpr Certified, First Aid, Leadership, Event Planning, Business Strategy, Strategic Planning, Sales Operations, Business And Marketing Plan, Department Budgeting, Marketing Strategy, Hotels.
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