As CEO, I strategically lead agency growth and profitability, driving new business opportunities and fostering client relationships. I develop and implement brand strategies aligned with diverse markets, ensuring brand consistency, differentiation, and industry leadership. Guiding cross-functional teams, I foster teamwork, execute comprehensive creative digital plans, and manage budgets, financial performance, and efficiency. I monitor key performance indicators, and optimize outcomes. Representing the agency, I build its reputation and network while upholding ethical standards and values. I drive positive organizational change with adaptability.

• Develop and pitch creative ideas aligned with client goals and market trends.• Guide design teams, ensuring cohesive visual communication and overseeing concept development.• Present design concepts, incorporating client feedback effectively.• Collaborate with cross-functional teams for integrated campaigns and liaise with production teams.• Set project timelines, monitor progress, and mitigate issues.• Maintain brand identity across campaigns for a unified brand presence.• Craft compelling presentations for internal teams and clients.• Address challenges with inventive solutions, adapting to constraints.• Lead campaigns, exceeding client expectations and achieving objectives.• Contributed to BTL & ATL campaigns for prestigious clients including Egyptair, Mobinil Business, Citibank,, New Giza, Fiat, Olympic Group, and more.• Instrumental in winning agency pitches, showcasing strategic prowess.

• Creating campaigns from concept through to post production including pitching ideas, writing scripts, editing content, art direction, and overseeing graphics and audio mixes. • Responsible for the end-to-end production conceptualization, scripting, and directing of promotional content for the Channel.• Acted as an ambassador for the Brand Map, ensuring all promotions and creative executions are on brand.• Worked with Marketing, Digital and Programming departments to develop unique branded promotions and integrated sponsorship opportunities.

Managed and guided a team of graphic designers in creating concepts, prototypes, and direction for magazine issues.Collaborated on ideation and development to achieve an innovative magazine look and feel.Contributed to time and budget-efficient execution of fashion shoots.Collaborated with various stakeholders, including managers, writers, designers, and external partners, to ensure effective representation of concepts, themes, and messages aligning with business goals and audience.Applied strong skills in conceptualization, graphic design, typography, and page layout for the magazine's overall design.

• Creating captivating and innovative visual concepts.• Collaborating with team members to develop and deliver high-quality work.• Establishing creative directions in coordination with art directors and account managers.• Keeping up-to-date with emerging media formats for campaign integration.• Learning and growing by working alongside senior designers and art directors.

• Analyzed design briefs to determine requirements.• Conceptualized visuals and presented rough drafts.• Created logos, illustrations, and packaging designs using software or hand techniques.• Collaborated with copywriters and creative director to finalize designs and ads.• Ensured visual appeal and brand consistency in graphics.• Contributed to BTL and ATL campaigns for clients including Axe, Rexona, Signal 2, Hertz, SODIC, and others.

• Involved in end-to-end design projects.• Created drafts, prototypes, and final designs including logos, banners, and packaging.• Collaborated with team for project launches and brand initiatives.• Handled specialized design tasks, like color correction.