Hisham Hendi work email
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Hisham Hendi is the Chief Consumer Marketing and Sales Officer at Mobily with more than 20 years of global experience across the UK, Spain, Egypt, South Africa, and Tanzania. He is also the Non-Executive Board Director and the Investment Committee Lead at Banque du Caire, the third largest national bank in Egypt, and a passionate YPO leader who mentors innovative fintechs and startups.As an accomplished strategist, Hisham has extensive experience leading multi-billion and multi-million dollar businesses across EMEA. His expertise lies in shaping and operationalizing plans to drive business transformation and turnaround within the telecommunications sector, growing market share and sales, advancing digital agendas and IoT, and delivering excellent customer value management and service .Over the last two decades at Vodafone and Vodacom, he has taken up the mantle of various senior leadership roles including the CEO of Vodafone Tanzania, the Consumer Business Unit Director at Vodafone España, the Head of Consumer Marketing at Vodafone Egypt, and the Non-Executive Director of Vodafone in South Africa.As the CEO of Vodafone Tanzania, he was responsible for a turnover of $550 million+, a customer base of 15.5 million+ and an EBITDA of $160 million+. He was also P&L accountable for all business functions of the organisation with a focus on profitable revenue and market growth while leading a high-performance international team of 1,700+ people.He was also responsible for increasing the market share from 29% to 31% in the mobile segment at Vodafone Tanzania; retaining the market leader position; and improving profit margins from -4% to +3.5%. Hisham has also pioneered the innovative Mobile Money services for customers.He has also been the backbone for the digitalization and automation of processes, improvements in business responsiveness, efficiency gain, cost-reduction measures, growth in customer bases, and the setting up of new Commercial Business Units.Hisham holds a bachelor’s degree in Business Management from the Faculty of Commerce (English Section) at Cairo University in Egypt. He is also a graduate of executive programs at IMD Business School in Switzerland and London Business School in the UK.On a personal note, Hisham enjoys an active lifestyle filled with travel, sports, and experiencing new cultures and cuisines. He is a tech enthusiast and a dedicated family man.
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Chief Consumer OfficerMobilyRiyadh, Sa
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Chief Commercial OfficerMobily May 2024 - PresentRiyadh, Sa
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Non Executive DirectorBanque Du Caire Mar 2021 - PresentNasr City, Cairo, Eg -
MemberYpo Jan 2019 - PresentIrving, Texas, Us -
Consumer Business Unit Director At Vodafone SpainVodafone Nov 2021 - May 2024London, Gb -
Chief Executive Officer (Ceo)/Executive Board DirectorVodacom Tanzania Plc Aug 2018 - Nov 2021Dar Es Salaam, Dar Es Salaam, TzVodacom Tanzania is a Stock-Exchange listed mobile network company and the largest telecom network in Tanzania with a turnover of $550m+, a customer base of 15.5m+ and EBITDA of $160m+. I am P/L accountable for all business functions of the organisation with a focus on profitable revenue and market growth while leading a high-performance international team of 1.7k+ reports. To realise business goals, I have been transforming the business by shifting the focus onto turnaround of failing units, digital transformation, innovation and new ways of working. I have successfully adopted an Agile approach; digitalised and automated several processes; strengthened in-house capabilities and systems; built strong working relationships with various government agencies and regulatory bodies, and improved the data network and the innovative Mobile Money services for customers.As an outcome, I have achieved a significant improvement in business responsiveness and realised an efficiency gain, cost-reduction and constant growth in business revenues, customer base and the market share despite high competition. The business also won a place amongst the Top 100 most valuable businesses in Africa based on market capitalisation and was invited to present the business sustainability achievements at the UN private forum in the USA. -
Director – Commercial Business UnitVodacom Tanzania Plc Sep 2016 - Aug 2018Dar Es Salaam, Dar Es Salaam, TzIn this role, I was challenged to realise an organisational transformation initiative and set-up the Commercial Business Unit by combining the inherently separate Consumer Sales and Marketing divisions in the highly political environment. I effectively created a Target Operating Model and a ‘fit-for-future’ structure for the division; adopted appropriate change management techniques to minimise resistance to the change; re-designed and re-structured the organisation to increase the team’s capabilities, strengthen leadership and accelerate critical decision making, and established a robust divisional governance framework to increase transparency and ensure rigorous divisional control. I also conducted comprehensive customer research, gaining a solid knowledge of customers’ needs, behaviour & expectations; devised and executed a segmentation strategy, targeting various customer groups with tailored value propositions; expanded GSM and mobile payment channels, and introduced new brand platforms and digital services to enhance offerings. As an outcome, I successfully integrated the divisions; turned the revenue to positive YoY growth and regained revenue share despite heavy competition; profitably increased the market share from 29% to 31% in the mobile segment; retained the market leader position; increased customer loyalty, and improved the profit margins from -4% to 3.5%.
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Commercial Director/Non-Executive DirectorVodacom Sep 2014 - Aug 2016Midrand, Gauteng, ZaVodacom is a South African mobile communications company with 55m+ customers and networks in Tanzania, DRC, Mozambique and Lesotho. My role was to provide strategic leadership to the commercial function covering all the four international markets with the combined service revenue of c.$1bn. In parallel, I was appointed as a Non-Exec Director to sit on the Vodacom Mozambique and Tanzania Boards. I devised localised strategies for each market based on the state of the individual market and the market characteristics; revamped the Sales & Distribution commission and operational structures; initiated and implemented a Big Data analytics in each country; introduced new CVM models; reviewed the data pricing and differentiated the propositions, and created strong brand claims with justified reasons. As a result, I improved the business profile and realised a significant efficiency gain, a 50%+ YoY growth in data revenue and a 10.5% YoY growth in the service revenue, increasing the revenue 200% compared to the previous year. The business became the market leader in subscribers and revenue share categories, and brand measurement index in all the countries. -
Head Of Consumer MarketingVodafone Sep 2012 - Aug 2014London, GbVodafone was the Telecoms market leader in Egypt when I was promoted and challenged to grow the business revenues and market share further despite the severe political and economic crisis in the country at the time.I designed an integrated consumer strategy and differentiated the business from competitors; introduced segmentation and divided the customer base into various groups with distinct propositions; negotiated and set-up strategic partnerships with different content providers, and utilised analytics and various tactical manoeuvres to meet the targets in the complex political and economic environment.Despite the crisis, I achieved an increase in customer demand and realised 45% YoY growth in mobile data revenue amongst other successes.
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Head Of Postpaid Segment And Products & ServicesVodafone Aug 2011 - Sep 2012London, GbAfter the promotion to lead the Post-paid segment, I effectively differentiated their product/service portfolio, adding innovative and unique propositions which enabled the business to gain a competitive advantage. As a result, the customer base grew by 30% just in 7 months, followed by 10% YoY growth in the revenue.
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Prepaid Segment Senior ManagerVodafone Jul 2009 - Jul 2011London, GbI secured the market leader position for the business in the subscribers’ category with 51% market share, beating the main competitor.
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Consumer Marketing Senior Manager / Global BusinessVodafone Aug 2007 - Jul 2009London, Gb
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Pre-Paid Customer Growth ManagerVodafone Jan 2005 - Jul 2007London, Gb
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Vas & Digital SpecialstVodafone Aug 2003 - Jan 2005London, Gb
Hisham Hendi Skills
Hisham Hendi Education Details
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London Business SchoolBusiness Module (Vodafone Inspire Leadership Program) -
Cairo UniversityGeneral
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ImdCommercial Managment
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London Business School
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Imd
Frequently Asked Questions about Hisham Hendi
What company does Hisham Hendi work for?
Hisham Hendi works for Mobily
What is Hisham Hendi's role at the current company?
Hisham Hendi's current role is Chief Consumer Officer.
What is Hisham Hendi's email address?
Hisham Hendi's email address is hi****@****m.co.tz
What schools did Hisham Hendi attend?
Hisham Hendi attended London Business School, Cairo University, Imd, London Business School, Imd.
What skills is Hisham Hendi known for?
Hisham Hendi has skills like Vas, Mobile Devices, Telecommunications, Mobile Communications, 3g, Gsm, 2g, Bss, Crm, Call Centers, Competitive Analysis, Core Network.
Who are Hisham Hendi's colleagues?
Hisham Hendi's colleagues are Jeffrey Serafico, Nasser Alneami, Abra Akaran, تركي مطر العنزي, Elia Tolsa, Riyadh Al Zaid, Asim Alharbi.
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