Hisham Hendi Email & Phone Number

Riyadh, Sa

Riyadh, Sa

Nasr City, Cairo, Eg

Irving, Texas, Us

London, Gb

Dar Es Salaam, Dar Es Salaam, Tz

Vodacom Tanzania is a Stock-Exchange listed mobile network company and the largest telecom network in Tanzania with a turnover of $550m+, a customer base of 15.5m+ and EBITDA of $160m+. I am P/L accountable for all business functions of the organisation with a focus on profitable revenue and market growth while leading a high-performance international team of 1.7k+ reports. To realise business goals, I have been transforming the business by shifting the focus onto turnaround of failing units, digital transformation, innovation and new ways of working. I have successfully adopted an Agile approach; digitalised and automated several processes; strengthened in-house capabilities and systems; built strong working relationships with various government agencies and regulatory bodies, and improved the data network and the innovative Mobile Money services for customers.As an outcome, I have achieved a significant improvement in business responsiveness and realised an efficiency gain, cost-reduction and constant growth in business revenues, customer base and the market share despite high competition. The business also won a place amongst the Top 100 most valuable businesses in Africa based on market capitalisation and was invited to present the business sustainability achievements at the UN private forum in the USA.

Dar Es Salaam, Dar Es Salaam, Tz

In this role, I was challenged to realise an organisational transformation initiative and set-up the Commercial Business Unit by combining the inherently separate Consumer Sales and Marketing divisions in the highly political environment. I effectively created a Target Operating Model and a ‘fit-for-future’ structure for the division; adopted appropriate change management techniques to minimise resistance to the change; re-designed and re-structured the organisation to increase the team’s capabilities, strengthen leadership and accelerate critical decision making, and established a robust divisional governance framework to increase transparency and ensure rigorous divisional control. I also conducted comprehensive customer research, gaining a solid knowledge of customers’ needs, behaviour & expectations; devised and executed a segmentation strategy, targeting various customer groups with tailored value propositions; expanded GSM and mobile payment channels, and introduced new brand platforms and digital services to enhance offerings. As an outcome, I successfully integrated the divisions; turned the revenue to positive YoY growth and regained revenue share despite heavy competition; profitably increased the market share from 29% to 31% in the mobile segment; retained the market leader position; increased customer loyalty, and improved the profit margins from -4% to 3.5%.

Midrand, Gauteng, Za

Vodacom is a South African mobile communications company with 55m+ customers and networks in Tanzania, DRC, Mozambique and Lesotho. My role was to provide strategic leadership to the commercial function covering all the four international markets with the combined service revenue of c.$1bn. In parallel, I was appointed as a Non-Exec Director to sit on the Vodacom Mozambique and Tanzania Boards. I devised localised strategies for each market based on the state of the individual market and the market characteristics; revamped the Sales & Distribution commission and operational structures; initiated and implemented a Big Data analytics in each country; introduced new CVM models; reviewed the data pricing and differentiated the propositions, and created strong brand claims with justified reasons. As a result, I improved the business profile and realised a significant efficiency gain, a 50%+ YoY growth in data revenue and a 10.5% YoY growth in the service revenue, increasing the revenue 200% compared to the previous year. The business became the market leader in subscribers and revenue share categories, and brand measurement index in all the countries.

London, Gb

Vodafone was the Telecoms market leader in Egypt when I was promoted and challenged to grow the business revenues and market share further despite the severe political and economic crisis in the country at the time.I designed an integrated consumer strategy and differentiated the business from competitors; introduced segmentation and divided the customer base into various groups with distinct propositions; negotiated and set-up strategic partnerships with different content providers, and utilised analytics and various tactical manoeuvres to meet the targets in the complex political and economic environment.Despite the crisis, I achieved an increase in customer demand and realised 45% YoY growth in mobile data revenue amongst other successes.

London, Gb

After the promotion to lead the Post-paid segment, I effectively differentiated their product/service portfolio, adding innovative and unique propositions which enabled the business to gain a competitive advantage. As a result, the customer base grew by 30% just in 7 months, followed by 10% YoY growth in the revenue.

London, Gb

I secured the market leader position for the business in the subscribers’ category with 51% market share, beating the main competitor.

London, Gb

London, Gb

London, Gb

Business Module (Vodafone Inspire Leadership Program)

Bachelor'S Degree, Business Administration And Management, General

Commercial Excellence Program, Commercial Managment

Education record

Education record