Harnessing the power of the biggest Spanish Media company in the World & US. for your local or regional business to grow your revenue. On-Air, Online, Onsite. We reach Hispanics at every touch point & passion point, for your benefit. Ask me how

That's right! In my spare time, I have actually hunted for real lost treasures across North and South America. Studied History. Beside just good ol' regular travel. I have Investigated sites; Solve Clues (or so I thought); Headed to field; Dug; Climbed, & truly Treasure Hunt. Nothing of major dollar amount has been found, but I have found historical items of small-scale significance. Stay tuned. The adventure continues....

Casa de Mexico provides philanthropic support to the Central Florida Community. Our primary focus is to support organizations and initiatives for the well-being of our Hispanic community.Casa de Mexico also annually awards academic scholarships to deserving students. These young adults have a passion and strong desire to continue their education and create a promising future for themselves and their families. Which we whole heartedly support.

ENGAGING AUTO DEALERS AND OUR COMMUNITIESFor 90 years we have been a driving force behind our dealerships’ and communities’ success.• We are your voice in local, state, and national government• We are your hands – helping you engage in large-scale efforts to increase your reach• We are your education specialist – providing education and training opportunities• We are your network – working to keep our communities vibrant and moving and aware of all in the automotive industry.

Doing what I love do doing the most. Connecting my clients to success & prosperity Hispanic Market Sage, Advocate & Warrior Automotive GuruLegal Category ExpertMedical Vertical SpecialistRetail Vertical Doyen Rainmaker (Hence the umbrella)

The AAF Daytona Beach is a local chapter with national reach of the American Advertising Federation. Connecting all those in any field of advertising to network with peers, learn and grow in the business or to help find their next career. If you are in business, you are in advertising. And if you are in Volusia or wish to reach Volusia & Seminole. You need to be a part of us

Appointed to act on behalf of the members & as a group run the day to day affairs of the business. Key purpose is ensure the chapter's prosperity along with providing quality educational platforms for all those in the marketing industry in Central Florida

2020 UpdateWas able to participate in a leadership role, across different presidents, to grow the program to 11 leads groups strategically pinpointed across Orange, Seminnole & Osceola county, while implementing systems and processes that allowed the participants to reach new heights to the tune of $50 million dollars in local economic impact during my tenure. However the true reward is the smiles and lives impacted in a positive way

Media neutral and client centric. Leading the charge helping clients cross the bridge either with their agency or independently into the Hispanic Market.With more than 15 years of advertising & marketing experiences. Let my assets and wisdom, be at your service.

• Generated $6,900,000 annually in new business billing revenue • Utilize aggressive cold calling to only automotive dealerships • Set up appointment for client-needs analysis, prognosis in which we will discover an area for quantifiable growth that can be address by advertising• Present a business plan based on client’s need and how to address it, while selling the virtues of the agency’s philosophy, experience and expertise on advertising. Currently have aided in closing 4 dealerships with 7 different brand points• Present creative and themes based on the anatomy of a good local dealer automotive campaign • Execute media strategies across Television, Radio, Digital, Outdoor, Print, and Direct Mail• Service account and monitor direct impact to advertising R.O.I and traffic count, while looking for other areas in which our services could be utilized while managing dealer’s reputation via broadcast or narrowcast mediums• Ensure a client is co-op compliant which guarantees legality and Tier 1 standards for their PMA• Build and create brand promises/commitment/identity/associations to leverage into growing retail traffic and profitability

It was a great year filled with amazing accomplishments & huge growth. However a leader is only as good as his board & executive committee. Without them we could not have accomplish so much and make the club relevant. If you are in business, you are in advertising. If you are in advertising, you should be with us. The unifying voice of advertising. www.aaf-orlando.org

The Central Florida Chapter of the American Marketing Association is the leading organization for marketing professionals in the Orlando area. We are focused on advancing professional and career development opportunities for our members, while facilitating powerful business and collaborative connections throughout the Orlando marketing community.

www.latinfoodandwine.com

• Aggressive Cold Calling by all means necessary across many verticals to set up appointments to present and position station group and the Hispanic market (Top categories: Automotive, Legal, Medical, Tourism and Retaiil)• To lead a client’s needs analysis, which included asking a series of questions, listen intently & taking down those copious notes. So as to return for a next meeting with a custom built business plan that employs the media strengths, programming or day parts along with the fundamentals of advertising for a direct R.O.I for the client’s ad dollar• Negotiated, positioned and closed proposals with research and personal panache to meet client’s needs and station’s sales objectives, either via Nielsen, Arbitron, research or integrated packaged selling programs• Conceptualized, wrote copy, translated transcreated, directed, edited or produced television, radio & digital commercials to fulfill and deliver results for the client• Serviced accounts to highest degree possible by taking care of their make-goods, ensuring that their schedule ran, monitoring results and consulting on other areas of their marketing• Managed, procured, and grew accounts to meet & surpass quarterly budgets• Created non-traditional revenue streams, within monthly specials, award shows, soccer. sports programming, unsold inventory to maximize ad revenue• Position digital products along with traditional broadcast to grow digital revenue streams• Forecasted accurate sales growth to meet quarterly & yearly budgets allowing my managers to plan accordingly • Yield-management of inventory on certain programs and time periods to use to their full revenue potential

www.theorlandoaddys.com

theorlandoaddys.com

www.theorlandoaddys.com