-Successfully launched jewelry e-commerce brand.-Partnered with socially conscious company to plant trees around the world.-Branded the company, from visual direction, packaging, web presence and social media.-Directed photoshoots and took the roll of photographer.

-Concepted and art directed apparel launches for Zumba Wear.-Created integrated campaigns for Zumba, which includes charitable efforts and consumer friendly advertising with focus in new media.-Managed and inspired a junior team of two.-Designed and presented decks for Zumba Wear FW‘13-SS’15 campaigns and Zumba campaigns, such as Let It Move You and Party in Pink.-Collaborated with high-profile photographers.

-Created two fully integrated campaigns for Homestead-Miami Speedway’s Sprint Cup Championship (NASCAR’s “Superbowl”) that included traditional media, online presence and a few guerilla marketing efforts.-Concepted a full digital campaign for White Castle’s first step into digital, and designed the initial vision.-Collaborated with an Art Director to create presentation decks for Homestead-Miami Speedway and White Castle pitches.

Worked directly with other interns and company’s senior team to pitch a campaign idea for United Way of Southeastern PA. Daily tasks included small projects for Bayer, Independence Blue Cross, Vynamic and PECO.