Leading Marketing, Strategy and integrations for Neuromodulation across interventional and implantable pain therapies. Responsible for end to end marketing, commercial capabilities, and commercial enablement solutions as the CMO for the business. Full strategic & tactical ownership for all business work streams for a broad ~$1.3B portfolio covering multiple therapy solutions & products - encompassing implantable devices, consumables as well as capital equipment that include Spinal Cord Stimulation, Targeted Drug Delivery Pumps, Balloon Kyphoplasty, Radio-frequency Ablation, etc.

JQ Medical is a Diabetes devices distributor deeply focused on providing exceptional customer service and a knowledgeable and caring team to help people managing Diabetes achieve their best possible health.

On the Executive team and in charge commercializing and launching a new therapy and insulin delivery category. Built the organization from a very early commercial stage to a mid size commercial organization. In the early stages worked with CEO & CFO to raise $115M in series C financing for the organization to support manufacturing and commercialization. Post financing, built and grew team across all commercial functions (field sales, inside sales, commercial marketing, customer experience, technical support, etc.) while driving QoQ revenue growth for the business and building team structure, capabilities and performance culture across all commercial functions. Identified CRM needs and guided team towards establishing a new CRM for the business to deliver on marketing campaigns, sales force tracking and programs, and customer service needs. Set & delivered on sales targets while continuing to expand new territories across the region growing team from 2 reps to 25 in 2 years. Also built a strong marketing, inside sales, customer experience, sales ops, teams. Built relationships with patient advocacy organizations to drive awareness of the new therapy into the market and bring them into guidelines.

Global Vice President of Marketing, Portfolio, & Strategy for Core Diabetes Business with $2.5B in annual revenues, Reporting to the President, responsible for portfolio that includes Insulin Pumps, Integrated CGM, Consumables, accessories, standalone CGM, alternative insulin delivery and injection ports, diabetes management programs and services, including analytics & AI based solutions.Responsible for end to end marketing to drive both short term and long term growth for the business unit. Managing a global marketing organization and team to cover Business Planning & Strategy, Upstream Product & Portfolio Planning, Product Commercialization, Product Life-cycle management, and Market Development. Provide leadership to marketing organization and responsible for development of global, cross functional, long / short term marketing / business strategy and plans for the global AIM BU. Member of Diabetes Global Leadership Team and Pan Medtronic Marketing Leadership Council

Global Marketing Head for Non Intensive (Type 2) Diabetes Business Unit & Global head for IPP (Pharma Partnership business)Global responsibility for end to end marketing - including Business Planning & Strategy, Upstream Product & Portfolio Planning, Commercialization, Product Life-cycle management, Market Development & Sales Training/ SFE• Provide leadership to marketing organization and responsible for development of global, cross functional, long / short term marketing / business strategy and plans for NDT. Member of Diabetes Marketing Leadership & Global Leadership Team• Lead direct & indirect report team marketing teams globally; create marketing plans that meet customer (payer, physician, & consumer) requirements, build profitability & achieve revenue / growth targets• Lead strategies to drive marketing objectives throughout product life cycle from idea through development, launch, operation and expansion of product. Responsible for program strategy, sales readiness and channel support for all NDT products and therapies to drive revenue and profitability• Drive penetration of products /therapies through market analysis, awareness, collaboration, planning and influence. Create methodologies that measure results relating to usage, revenues and market share• Direct budgetary and headcount responsibility for the NDT Marketing team; Drive execution of cross functional / extended teams• Execute on marketing plans to drive the product mix into the market to advance therapy growth, including global product positioning, pricing, promotion and distribution plans (organic and inorganic)• Oversee direction, design, and implementation of comprehensive product strategies including establishing competitive analysis, pricing analysis, sales/revenue forecasts, and analysis of distribution/channel issues• Identify customer requirements/ new business opportunities• Develop & execute Value Based Healthcare (VBHC) programs/ contracts with Payer & provider customers

Reporting directly to the Divisional GM, Global Marketing Head for the Business Unit with responsibility for all marketing functions• Manage >$750M consumables portfolio; responsible for revenue & profitability for category• Responsible for strategic development of global, cross functional, long-range marketing plans related to product planning, product positioning, and all product launches for Value Segment products, services & therapies• Direct budgetary & headcount responsibility for Marketing team• Execute on product marketing plans to drive appropriate product mix into the market & to advance therapy growth, including global product positioning, pricing, promotion & distribution plans• Oversee direction, design, & implementation of comprehensive product strategies including establishing competitive analysis, pricing analysis, sales/revenue forecasts, & analysis of distribution/channel issues. • Lead strategies to drive marketing objectives throughout the product life cycle from idea through development, launch, operation & expansion • Drive penetration of products & therapies through market analysis and awareness, collaboration, planning & influence• Achieve business objectives that identify unmet customer requirements and identify new business opportunities. • Responsible for implementing product marketing strategies that execute on customer feedback programs from patient/physician assessment, market research, and clinical outcomes• Provide vision and focus to move products from idea to market place while creating methodologies that measure results relating to usage, revenues and market share• Work closely with key leaders in the organization to assure alignment in other functional areas such as research & development, education, sales, finance, quality, reimbursement, and clinical• Responsible for program strategy, sales readiness and channel support • Key member of Diabetes Marketing Leadership Team & Global Leadership Team

Reporting directly to the VP / GM, Diabetes Int'l & VP for South AsiaOn Expatriate assignment to grow & provide impetus to the Medtronic Diabetes business in South Asia. Key objectives of the assignment included building the local marketing, education, clinical, and sales organizations and skill sets to drive therapy penetration as well as identify new business opportunities to ensure business growth for short & long term.•Built and led newly formed marketing team to conduct market research, lead commercial launches, design & execute clinical studies, and drive market development initiatives to deliver 45% YoY & QoQ growth•Developed organizational structure and assigned goals and responsibilities for team members; responsible for executing planning, budgeting, and performance management for team•Directed team to execute sales productivity project to drive NPNP; Project resulted in creation of over 15 new targeted sales tools, improvement in rep selling skills, and improvement on all project metrics•Developed comprehensive HCP & patient education strategy - established educational COEs & launched CPT program to expand HCP prescriber base. Strategy was awarded “Education Award” for South Asia in Q1FY14•Helped drive the FY14 strategic planning process for Diabetes for South Asia; Assessed and evaluated new business opportunities and growth drivers to deliver a comprehensive long term growth plan for the business•Developed and launched new business models for the adoption of insulin pump & CGM therapy, including the innovative “Try Before you Buy” program that resulted in a 4x improvement in patient conversion rates. •Established business relationships with industry leaders such as Apollo Hospitals, Fortis-SRL, Novo Nordisk, etc. for the execution of key projects, to drive opportunities for faster expansion and growth•Developed and drove consumer marketing programs and intiaitves including developing HCP and Patient websites as well as Cutomer Service Helpline

•Built and led newly formed international marketing team to execute market research, commercial launch, training / customer support, sales productivity, KOL management, and market development initiatives; •Developed organizational structure and assigned goals and responsibilities for international marketing; responsible for executing planning, budgeting, and performance management for team•Defined & drove key initiatives for International (Emerging & Developed Markets). Worked closely with SBU Global Product Marketing & Market Development as well as Area leaders, marketing teams, & International organization to drive market growth goals. •Provided direct leadership on global growth strategies & market-specific short-& long-term plans / tactics for International Markets. Identified priority needs, developed shared programs and drove execution for product development and market development. •Represented international markets and customers in the product planning process, including the development of clinically differentiated, as well as dedicated products and/or business development initiatives for specific markets •Led programs and provided support to international regions to help meet and exceed AOP, including 7 consecutive quarters of strong double digit growth, with ~20% YoY & QoQ growth in FY12 & FY13•Led team to help execute key product approvals and new product and program launches in key international regions including China, India, Japan, Latin America, CEE, and Europe•Led FY12 & FY13 International Strategic Plan process, ensuring global alignment and investment prioritization; integrated growth strategies and developed innovative Type 2 penetration strategy and campaign (Getting2Goal)•Guided team to manage new clinical and therapy development program in Kazakhstan to help execute 790 new insulin pump starts in FY12

Global Category Manager for Product Development and Global Commercialization - Patch Insulin Delivery Systems and Remote Glucose Monitoring Systems• Responsible for overall strategy development and execution for product category including global product development, education, training, and commercialization for the Patch delivery system and remote glucose monitoring portfolio.• Marketing lead the Patch Delivery System platform with responsibility for all upstream, midstream, and downstream marketing activities• Manage extended marketing team and led execution of key programs such as market research, product development, launch planning, clinical strategy, and product globalization • Led cross functional team to see the first remote monitoring system, in the Medtronic Portfolio, through final qualification and FDA submission as well as led efforts for commercial launch

Key Responsibilities: Product Planning, Portfolio Management, Strategic Marketing, Market Development, New Therapy Opportunity Assessments & Planning, Customer Interaction, Customer Management, Primary Marketing Research, Launch Planning, New Product Launch. Upstream & Downstream Marketing, New Product DevelopmentKey Achievements: • Led the development & execution for the commercial launch plan for new glucose sensors resulting in a ~$4.4M NPV over 3 years; Team received the “Star of Excellence award”• Leading product development for the #1 R&D project in the Medtronic product pipeline (Patch Delivery System) with R&D budget of over $100M and revenue projections of over $1Billion• Led a cross functional core team to drive towards DFM design and made necessary changes realizing cost savings of over ~$17M for the company. “Marketing Excellence award” nominee.• Led the development of the FY’09 5-year “innovation” Diabetes Strategic Plan; managed team of three and directed efforts of group to identify key growth areas & priorities for the company• Conceptualized & developed unique “Futures Selling” strategy focused on Medtronic’s product pipeline that was subsequently adopted as part of the communication plans & brand positioning• Led product development & commercial planning for the “first of its kind” remote connectivity and glucose monitoring system, creating a ~$10M NPV potential for the company

Key Responsibilities:Strategic Marketing, Market Development, New Therapy Opportunity Assessments & Planning, Customer Interaction, Customer Management, Primary Marketing Research, Competitive Intelligence, Launch Planning, Pricing Analytics and decision makingKey Accomplishments• Interim Director (Jul’07–Sep’07)– Managed team reporting to VP of Marketing- did performance evaluations & developmental plans for team; executed key strategic projects including KOL & HCP management; • Developed innovative & “first of a kind” competitive strategy campaign for the Medtronic stent portfolio; created messaging & sales programs to enable teams to protect & gain market share• Led development for FY’07 & FY’08 5-year strategic plans as Global therapy expert; developed penetration strategies for existing markets & assessed opportunities for 8 new therapies • Created key components of product positioning strategy for a new DES product launch; led war-gaming initiative to develop and implement strategies & tools to attack & defend against competitive messaging • Led & managed cross functional teams for executing strategic primary market research projects including managing and being responsible for research budgets of nearly ~$1M• Developed innovative pricing model for determining the new DES pricing strategy based on key customer value drivers; helped define pricing & contracting strategy for the new product launch

Strategic & Commercial B2B MarketingKey Accomplishments• Developed Marketing Plan for Retail and Hospitality (R&H) segment creating a potential revenue opportunity of over $7 Million FY 2005-06• Developed new marketing toolkit to communicate product positioning for the R&H market segment; kit was rated as one of the most innovative pieces produced at the company• Evaluated and helped define new brand architecture, brand management strategy, and product positioning for the potential launch of Medtronic defibrillators as an “Over the Counter” product• Created market segmentation model, estimated demand, developed positioning elements, evaluated bundling options, and recommended ‘Go-To-Market’ strategies for different vertical segments

Regional Manager for Business Development and Marketing Strategy for South East Asia and Central AsiaKey Accomplishments• Forged key strategic alliances in China, Mongolia, Philippines, Thailand, Singapore, and Hong Kong resulting in greater corporate brand awareness for ICT; Efforts grew revenues by $1.8M • Launched new outsourcing business in Hong Kong – conceptualized, performed financial analysis, and successfully marketed the new service line, generating $60K in consulting revenues within 6 months• Built, trained, and led a cross-functional and multi-cultural team of 5 individuals to successfully execute market entry strategy for 3 countries in Southeast and Central Asia• Established regional office in Hong Kong and developed business strategy –liaised with CPAs, lawyers, and governmental agencies to start a new subsidiary company

• Directed efforts of business development team to win projects in 2 new countries; rejuvenated corporate image abroad and increased revenues by $1.75M• Led cross-functional team to create a new corporate website; traffic increased by over 50% in 6 months • Reduced divisional expenses by 15% by identifying and strategically targeting clients and customers in regions with strong growth prospects • Developed customer satisfaction strategy (including conducting research, data analysis, & implementation) which led to the delivery of more customer-focused services (50% increase)