Responsibilities-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns-Track, report, and analyze website analytics and PPC initiatives and campaigns-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.-Optimize copy and landing pages for search engine marketing-Perform ongoing keyword discovery, expansion and optimization-Research and implement search engine optimization recommendations-Research and analyze competitor advertising links-Work with the development team to ensure SEO best practices are properly implemented on newly developed code-Work with editorial and marketing teams to drive SEO in content creation and content programming-Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Key Functional Areas of Responsibility- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)- Develop and implement link building campaigns- Develop, manage and execute communication/content strategies via social communities in coordination with client goals- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings- Research and administer social media tools in support of clients’ social media strategy- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies- Communication to team and management on project development, timelines, and results.