As the Co-Founder and CTO of Bhagirath Software, I lead the development of innovative technology solutions that drive success for our clients. My focus is on creating scalable applications and overseeing the entire software development lifecycle, ensuring our products meet the highest standards of quality and performance.I am passionate about leveraging digital marketing strategies to enhance our clients' online presence and drive e-commerce growth. By analyzing market trends and consumer behavior, I develop targeted campaigns that resonate with audiences, resulting in increased engagement and sales. My experience in e-commerce platforms enables me to create user-centric solutions that optimize the customer journey and boost conversion rates.Collaboration is vital at Bhagirath Software. I work closely with cross-functional teams, including designers and marketing professionals, to ensure our solutions are technically sound and aligned with client goals. My commitment to Agile methodologies fosters a culture of continuous improvement, enabling us to respond swiftly to market changes.I prioritize strong relationships with clients and stakeholders, emphasizing transparency and communication. This approach builds trust and ensures successful project outcomes, reinforcing our reputation as a reliable partner in technology solutions.Staying current with industry trends is crucial to our innovation strategy. I actively engage in professional development and encourage my team to explore emerging technologies. This dedication drives our ability to deliver cutting-edge solutions that empower businesses to thrive in a competitive landscape.Through my leadership at Bhagirath Software, I am committed to excellence, innovation, and integrity, ensuring we consistently deliver high-quality software solutions that exceed client expectations.

As a Marketing strategist & Online Sales Executive for Ocea Marine Cosmetics Pvt Ltd., I managed the online business operations. My key responsibilities included:E-Commerce Management:Oversaw the company’s online presence, including the official website and third-party platforms like Amazon and Nykaa. Ensured optimal product listings to enhance visibility and drive sales in both B2B and B2C segments.Amazon Advertising:Created and managed Amazon ad campaigns to boost product visibility and sales. Monitored performance and made adjustments to optimize return on investment and increase market penetration.Vendor Relations:Maintained communication with Amazon and Nykaa representatives as a vendor, facilitating smooth sales operations. Collaborated with marketplace teams to implement promotional strategies that elevated product visibility.Customer Engagement:Managed communication with customers via the company’s mobile platform and website. Followed up on inquiries, providing excellent customer service to foster loyalty and encourage repeat purchases.WhatsApp Marketing:Executed WhatsApp marketing campaigns to engage potential customers, promoting new products and special offers directly. Utilized personalized messaging to enhance interaction and drive retail sales.Performance Tracking & Reporting:Monitored sales metrics and marketing campaign performance, providing regular reports to management. Analyzed data to refine strategies and improve overall business outcomes.Through these responsibilities, I gained valuable experience in digital marketing, e-commerce management, and customer relationship management, significantly contributing to the company’s growth in both retail and salon markets across India.

As a Full Stack Developer at a prominent Shopify agency, I specialized in the following areas:Shopify App Development:Designed and implemented custom Shopify apps to enhance functionality and improve user experience. Collaborated with clients to gather requirements, transforming their ideas into efficient applications that met specific business needs and drove sales.Back-End Development:Utilized Laravel and PHP to develop robust server-side applications, ensuring high performance and responsiveness. Implemented RESTful APIs to enable seamless integration between front-end and back-end services, facilitating smooth data exchange.Front-End Development:Leveraged Vue.js to create dynamic and responsive user interfaces for Shopify applications, focusing on delivering engaging user experiences through effective component-based design.Code Quality & Best Practices:Adhered to industry best practices for coding, ensuring high-quality, maintainable code. Conducted thorough code reviews and implemented testing frameworks to enhance application reliability and performance.Performance Optimization:Analyzed application performance and implemented optimizations to improve loading times and responsiveness. Employed techniques such as caching and database optimization to enhance user experience and operational efficiency.Collaborative Development:Worked closely with cross-functional teams, including designers and project managers, to deliver high-quality solutions on time. Engaged in Agile methodologies, participating in sprint planning, daily stand-ups..Continuous Learning:Stayed updated on industry trends and emerging technologies, continuously seeking opportunities to improve development processes and application performance.Through these responsibilities, I developed a strong skill set in full stack development and a deep understanding of e-commerce solutions, consistently delivering high-quality applications that aligned with client objectives.

During my freelance career, I provided a wide range of services, combining technical expertise with creative solutions to help clients grow their digital presence. My key contributions include:Web Development:Designed and built responsive websites using HTML, CSS, JavaScript, and WordPress, ensuring user-friendly functionality and seamless navigation. I implemented SEO best practices, optimized site speed, and ensured mobile compatibility to enhance search engine rankings and user experience. Managed full web solutions, including CMS integration, domain registration, and hosting.Graphic Design:Created visually compelling designs that aligned with brand identities. Using tools like Adobe Photoshop, Illustrator, and Canva, I designed logos, social media graphics, banners, and promotional materials. My design work contributed to improving client brand consistency and audience engagement across digital platforms.Digital Marketing:Developed and managed targeted digital marketing campaigns across platforms such as Facebook, Instagram, and Google Ads. I handled everything from ad creation and budget management to performance analysis and campaign optimization. By leveraging data insights, I boosted campaign ROI and helped clients increase conversions and brand awareness.Social Media Management:Managed social media accounts by curating, scheduling, and publishing content. I utilized social media tools and analytics to optimize content strategies, grow follower counts, and increase engagement. Engaged with audiences, ran targeted campaigns, and used trends to enhance brand visibility and community interaction.SEO Optimization:Improved organic traffic and search rankings through keyword research, on-page SEO (including content optimization and metadata), and technical SEO enhancements. Worked on optimizing site structure, mobile performance, and internal linking to make websites more search engine-friendly, resulting in better traffic and visibility for clients