Wei Shen Tan

Wei Shen Tan Email and Phone Number

Digital / Marketing / Web / Tech / Creative / Integrated Campaigns @ Tate Labs
Wei Shen Tan's Location
Singapore, Singapore
Wei Shen Tan's Contact Details

Wei Shen Tan personal email

About Wei Shen Tan

I connect the dots across communications, digital marketing, social media, paid media, technology and design. Sometimes they're bigger than dots.

Wei Shen Tan's Current Company Details
Tate Labs

Tate Labs

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Digital / Marketing / Web / Tech / Creative / Integrated Campaigns
Wei Shen Tan Work Experience Details
  • Tate Labs
    Co-Founder / Managing Director
    Tate Labs Jun 2021 - Present
  • Tate Anzur
    Director Of Digital And Innovation
    Tate Anzur Oct 2020 - Present
    Singapore, --- None ---, Sg
  • Villains Creative Design Agency (Pte Ltd)
    Marketing And Technology Lead
    Villains Creative Design Agency (Pte Ltd) 2016 - 2018
    Singapore, Oo
    In charge of paid media, marketing strategy, business development, account management, ideation, business and P/L responsibilities. Also conducted team training, and helped organised the occasional game night.Awarded silver for excellence in government sector marketing with our client WWF, in 2018!
  • Kenshoo
    Client Success Manager
    Kenshoo 2015 - 2016
    More face-time with clients for hands-on training sessions. I handle quite a large number of agencies. I'm also the go-to guy for out-of-the-box but still practical solutions whenever we run into problems.
  • Kenshoo
    Account Manager, Social, Apac
    Kenshoo 2014 - 2016
    I solve problems for my clients in the finance, e-commerce, retail, hospitality, travel, gaming and FMCG verticals (quite a mouthful, I know) around the APAC region. I've been in China quite a fair bit recently as well.I'm also at the Facebook office pretty often, they've got a great view and an even greater pantry.
  • Asiasoft Online
    Senior Digital Specialist
    Asiasoft Online 2013 - 2014
    As my title suggests, I specialize in all things digital. I've had the opportunity to work on a wide range of products within the company (such as Strife, Blizzard titles such as Heroes of the Storm and Diablo 3, MapleStory, Ragnarok Online, DC Universe Online and Phantasy Star Online 2 to name a few) and have been a part of all outgoing marketing campaigns, from conceptualization to execution. I also spearheaded the mobile gaming marketing division and grew it from its infancy to its current stage. In my free time, I work on developing and integrating internal cross promotion channels, optimizing internal assets such as the eDM database, while also championing the Analytics subset of my team.Most memorable moment: The first time I gamed during working hours as part of my job scope.Google certified in Analytics and Adwords.
  • Airasia
    Senior Social Media And Digital Exec
    Airasia 2012 - 2013
    Sepang, Selangor Darul Ehsan, My
    In my somewhat short but enjoyable stint here, I had the opportunity to work on several campaigns such as the Lions activation and the Live It Up In the Air campaign. Daily tasks involved content curation of the various social media channels for the Singapore market as well as conceptualizing social media led initiatives. I also had the opportunity to work on eDM optimization which led to a visible increase in ROI for the e-commerce portion of the company. Analytics played an occasional key role here as well, especially in determining the right marketing mix. Most memorable moment: coming up with Chinese copy for banner ads.
  • Jamiq
    Account Executive
    Jamiq 2011 - 2012
    Singapore, Singapore, Sg
    This was my initial foray into a digital start-up. I was handling most accounts that came from the public sector and agencies. Most of my tasks on a daily basis included crisis monitoring, data analysis and segmentation, business development, and training on top of the whole client management shindig. Also had the opportunity to work on some other products such as Multitude, our live Twitter wall offering. I also blogged a fair bit on behalf of the company at http://blog.jamiq.comMost memorable moment: developing lexicon and keywords in the local context for a government social media monitoring exercise.
  • Onepeople.Sg
    Programme Manager (Corp Comms & Resource Development)
    Onepeople.Sg 2009 - 2011
    This was as close as I got to working at a government agency so far. I handled Corporate Communications and Resource Development for a non-profit organisation. Developed brochures, collaterals and annual reports as part of my portfolio. Handled online activities such as web/CMS management as well as sent out eDMs to our database.Most memorable moment: meeting two famous speakers from Africa as part of an event I helped to organize.

Wei Shen Tan Skills

Marketing Communications Account Management Public Relations Crisis Communications Social Media Crisis Management Research Market Research Data Analysis E Commerce Digital Marketing Social Media Marketing Analytics Marketing Online Marketing Digital Strategy Digital Media Marketing Strategy Online Advertising

Wei Shen Tan Education Details

  • University At Buffalo
    University At Buffalo
    Communication

Frequently Asked Questions about Wei Shen Tan

What company does Wei Shen Tan work for?

Wei Shen Tan works for Tate Labs

What is Wei Shen Tan's role at the current company?

Wei Shen Tan's current role is Digital / Marketing / Web / Tech / Creative / Integrated Campaigns.

What is Wei Shen Tan's email address?

Wei Shen Tan's email address is ta****@****ail.com

What schools did Wei Shen Tan attend?

Wei Shen Tan attended University At Buffalo.

What are some of Wei Shen Tan's interests?

Wei Shen Tan has interest in Human Rights, Science And Technology, Education, Arts And Culture.

What skills is Wei Shen Tan known for?

Wei Shen Tan has skills like Marketing Communications, Account Management, Public Relations, Crisis Communications, Social Media, Crisis Management, Research, Market Research, Data Analysis, E Commerce, Digital Marketing, Social Media Marketing.

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