Hannah Carlson Email & Phone Number

New York, Ny, Us

San Francisco, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Detroit, Michigan, Us

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Chicago, Illinois, Us

• Build advertising strategy and negotiate media buys of up to $50,000 including Spotify audio ads, El Toro IP targeted ads, Harvard Business Review, NY Times and more.• Develop and execute social media strategy including new ticketing process, create new Instagram & LinkedIn pages.• Increase followers on LinkedIn 10-15% each month, increase post-link clicks for LinkedIn and Instagram 120%, engagements 200%, and impressions 1,400% using no budget.• Implement monthly livestreams on LinkedIn —organize panelists & production.• Manage 13 email campaigns in Salesforce Pardot targeting HR professionals, implemented 6 of the 13.• Increase click-through rates in e-commerce campaign (>400%), fintech campaign (4.65%); open rate for MQL campaign (2.16%)• Implement email preference center, which led to a decrease of >50% in opt-out rate.• Lead monthly campaign with sales team which has had more than $40,000 in the pipeline within one week.• Help drive strategic use of 57% of department budget for lead generation and nurturing.• Collaborate with peer to redo contact landing page resulting in nearly 4x increase in form submissions.• Implement hot jar feedback surveys and widgets, drift chat bots, video view tracking and A/B tests on website.• Partner with Podchaser to build brand awareness by placing Built In leadership on HR & business podcasts.• Negotiate contracts and lead production of quarterly sponsored webinars, each generating >400 leads. Led two internal webinars for Built In.• Assist with promotion of 4 awards programs each year, generating more than $1 million in revenue for new business.• Lead website optimizations including implementing SEO meta descriptions, improving site speed and more.

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Il, Us

• Create email campaigns in Salesforce Pardot targeting physicians and healthcare executives• Develop and execute strategic and data-driven media plan with print and digital advertising - Assess hundreds of potential publications - Negotiate media buys with publishers - Responsible for budget• Write and create all print and digital ads, including 4-page cover tip for national magazine with 100,000 circulation• Produce HTML emails to send through publishers to their respective audiences• Manage 21 publishers to keep ad buys on track • Track google analytics to determine effectiveness of A/B ad tests and email campaigns • Create email campaigns in Salesforce targeting physicians and healthcare executives • Work with Risk Management team to develop new content for marketing use • Collaborate with web team to create content, write SEO descriptions, design web pages, and conduct reviews of new website• Condense brand guidelines and develop brand guide from scratch

Chicago, Il, Us

Ames, Iowa, Us

Support 13 student athletes in their academic success by tutoring English, Marketing, and Calculus classes

Palm Springs, Ca, Us

• Maximized advertisement of screenings by creating 11 daily emails for third-largest film festival in North America• Greeted filmmakers and took photos and videos for PSIFF social media, including step and repeats, interviews, and Q&As• Streamlined collection of 1,000+ press clippings mentioning PSIFF into a library for future reference

Lincoln, Ne, Us

• Drafted and designed recruitment materials to promote Spreetail brand to prospective employees in Austin, TX and Nebraska• Developed and executed social media strategy including copywriting, photography, and editing blog posts• Planned and promoted FoodStock fundraiser for The Food Bank of Lincoln and The BAY, sponsored by Spreetail, including speaking on local radio - Increased attendance by 500 people, increased donations by $3,500, total funds raised amounting to $20,000• Coordinated a team of interns in marketing a community service event for 100 students• Educated several hundred Spreetail employees throughout the summer about FoodStock

Bachelor Of Science Marketing, Bachelor Of Arts Spanish, Minors In English & World Film Studies

Spanish Language And Literature

Spanish Language And Literature