Work with the industry's elite PC manufacturers, ISVs, and channel partners to co-market Intel vPro-based and AI-enabled computers to enterprise and SMB customersCo-develop thought leadership and brand marketing programs that differentiate our partners' offerings in the marketplaceDrive segment strategies in alignment with commercial client business unit, channel, and partner marketing organizationsSpearheading AI PC Acceleration program working with cross-functional Intel and ecosystem technical, sales, and marketing teams. Showcasing beneficial AI PC use cases from 100+ ISVs and hundreds of applications.

• Led campaigns and co-marketing with partners serving AWS’ highest growth product segment• Developed content, narratives and digital programs to co-market AWS Database Services• Created bespoke campaigns for strategic partners, worked with partner and AWS regional marketing to implement• Developed on-demand assets, and campaign-in-a-box for non-managed partners• Set up, monitored and managed campaign efficacy and results through SFDC and Adobe tools

Drove integrated global marketing campaign strategy and implementation for Intel's commercial client solutions. • Marketing lead on integrated team of sales, product, customer and partner organizations• Led cross-functional strategy and execution across social, PR, AR and digital direct• Created global campaigns to drive specific demand generation and brand goals• Worked with business unit and regional marketing leadership to develop geo-specific strategy and content• Worked with insights and marketing operations teams to analyze and measure results, and adjust execution accordingly

-Worked with CCG VPs, Directors, Managers and CCG event staff to establish CCG’s presence.-Managed the Event Core Team to ensure that event projects, corporate objectives, budgets and deliverables are met as required in a cost effective manner using standards and processes.-Maintained primary relationships with internal Corporate Trade Show team, Global Communications (PR), customer meeting planning (Sales and/or BU) and other groups in order to be aligned on overall program and CCG priorities.-Drove research in new technologies, resources, concepts and methodologies and apply them in a cost effective manner to allow CCG to be recognized as ‘on the leading edge’ of event marketing approach.-Integrated with campaign, and product marketing teams to prioritize and develop event and demo strategies to reinforce sales and marketing goals-Measured and quantify event efficacy for lead generation, brand promotion and proficiency based on event-specific KPIs

Drove platform marketing, thought leadership and demand generation across global campaign• Marketing lead for 5G and IoT initiatives• Led content marketing strategy and cross-functional execution• Created global integrated marketing plans and drive implementation for campaigns and initiatives• Worked with product management and corporate marketing to deliver holistic NI differentiation and value propositions• Worked with product management and R&D for launches and product positioning• Led product and brand research and segmentation efforts• Led strategy and content creation for sales enablement• Worked with Web and marketing operations teams to pull, analyze and measure results

Provided marketing strategy and program execution for NI flagship software product, LabVIEW.• Developed product master narrative and messaging framework, refined value propositions• Led demand generation strategy, implementation and analysis• Led content marketing strategy and cross-functional execution• Provided marketing support for customer training and certification• Revised digital and Web strategies, posted record-setting traffic/usage results• Directly worked with product management and R&D for launches and product positioning• Led product and brand research and segmentation efforts• Led strategy and content creation for software sales enablement• Developed and implemented global marketing plan

Drove inaugural strategy and programs for mainstream consumer PR:-Developed consumer master narrative and messaging, managed team of four-Worked with global OEMs and tier one retailers to create AMD-specific campaigns-Developed social media strategy and messaging -Worked with AMD partners including entertainment and content developers to develop global consumer programs and events

Responsible for the WW consumer brand strategy and execution:-Developed implementation strategy for VISION, AMD’s first-ever consumer brand-Worked with global retailers to develop VISION-specific marketing programs -Worked with all major OEMs to develop value propositions and messaging for VISION-based systems for use in retail and training-Drove creative strategy and execution for logos, point of sale and environmental materials

Responsible for planning and execution of Ultra Value Computing (UVC) initiative:-Led business development and sales support efforts-Coordinated software and hardware development efforts with OEMs, ODMs and customers-Developed and implemented global and regional UVC marketing and channel roll-out plans

Led public relations strategy and client service for enterprise software accounts, managed team of five. Developed launch-driven and sustaining PR campaigns. Created and drove trade- and business-specific PR strategies for clients targeting specific audiences.

Drove brand programs, messaging, launches and industry events for the AMD Athlon family of processors. Worked with product management and technical staff to competitively and accurately position Athlon in the marketplace.From ground up, developed partner public relations program including event, press release and integrated communications planning for AMD partner public relations program. Provided partners launch event, keynote, video and editorial support.

Provided strategy for, and day-to-day management of public relations, analyst relations, investor relations, marketing communications and employee communications practices

Set up corporate communications practice, including public relations, analyst relations and marketing communications for start-up application server software company

Drove public relations, analyst relations and advertising programs for corporate portal software company

Developed corporate relationships and sponsorships, secured new membership services and benefits. Led member acquisition marketing efforts.

Participated in client service including media relations, marketing communications, creative concept and strategic planning.