Hans Joachim Meyer Email & Phone Number

Basel, Bs, Ch

Basel, Kanton Basel-Stadt, Schweiz

Europa

Development and implementation of a Craft Beer Strategy for Feldschlösschen to successfully enter and dominate the emerging Craft Beer segment.Brand Management for C&S portfolio (Grimbergen, Valaisanne, Brooklyn, Hürlimann, E.C. Dahls, Nya Carnegie).Creation of a Portfolio Strategy for the craft beer segment ensuring the long-term success and economic viability of the engagement.Performance review and rotation of Craft & Specialty SKUs, identifying and launch of suitable int'l craft brands and decomission of underperforming SKUs.Communication development and deployment (ATL&BTL) for relevant and suitable brands (e.g. Valaisanne, Grimbergen, Brooklyn, E.C. Dahls).Negotiations with on- and off-trade key accounts, responsibility for retail programm "World of Beer".Two subordinates.

Rheinfelden, Sion

Brand Management for Cardinal, Valaisanne, Hürlimann, Warteck and Gurten.Development of successful growth strategies for local and regional brands with success: turnaround on Hürilmann and Cardinal. Defend strategy with tactical activation on Warteck and Gurten.Successful relaunch of Valaisanne and creation of craft beer range enabling Feldschlösschens entry into the craft beer segment. Valaisanne has grown out of the Wallis region and is the national No.1 craft beer brand of Switzerland today.Communication development across all media channels for the brands Cardinal and Hürlimann both ATL and BTL, 2 TVCs on Cardinal and social media campaigns (paid, owned, earned) for all brands.Two subordinates.

Metropolregion Basel

Brand Activation responsibility for all 2/3PP beer brands distributed by Feldschlösschen (Corona, 1664, Schneider Weisse, Guinness, Hoegaarden).Brand activation planning, sales force ressource dispatch against the targets, control and steer of sales results.Annual AOP alignment with brand owners, monthly performance reporting and budget control.Creation and/or adaptation of ATL/BTL communication for relevant brands.Two subordinates.

Copenhagen, Denmark

Development of launch-ready Innovation Concepts for Local Power Brands across EMEA marketsCreation of a Innovation-Toolbox based upon universal insights and applicable in all NE/WE/EE markets13 markets launched line extensions from the toolbox and generated 2.6MHL across all markets in the launchyear

Rheinfelden, Schweiz

Innovationsmanager für den Bereich alkoholhaltige Getränke.Implementierung des Stage-Gate-Prozesses für Innovationen.Ideation, Prototyping, Designentwicklung, Launch-Support-Planung (ATL&BTL) und Brand Management im Launchjahr.

Bitburg

Development of the brand range 'Bit' to rejuvinate the brand 'Bitburger' and creation of four line extensions with full ATL/BTL program including 3 TVCs.Brand Management for the main brand 'Bitburger' with focus on brand rejuvenation.Development and implementation of new design, media and product concepts, 2 TVCs (incl. German national football team), launch of two line extensions.Development and launch of a individual glass bottle to replace the returnable industry generic bottle.Development and launch of a 2nd generation draught beer system enabling tapped beer for small customers.One subordinate.

Dortmund Und Umgebung, Deutschland

Trade marketing responsibility for Jever, support of Marketing Manager for general Brand Management and TVC development.Creation and roll-out of the two most successful customer promotions on the brand.Development and launch of one line extension.

Diplom-Ökonom, Wirtschafts- Und Sozialwissenschaften, 1.78

Activities and Societies: Thesis: "Strategic business decisions in stagnating markets"

Bachelor Of Business Administration - Bba, Business Administration, 3.40