Heather Jones Email & Phone Number

Issaquah, Washington

1) Board Governance: Works with board in order to fulfill the organization mission.Responsible for leading Toys for Kids in a manner that supports and guides the organization’s mission as defined by the Board of Directors.Responsible for communicating effectively with the Board and providing, in a timely and accurate manner, all information necessary for the Board to function properly and to make informed decisions.2) Financial Performance and Viability: Develops resources sufficient to ensure the financial health of the organization.Responsible for the fiscal integrity of Toys for Kids, to include submission to the Board of a proposed annual budget and monthly financial statements, which accurately reflect the financial condition of the organization.Responsible for fiscal management that generally anticipates operating within the approved budget, ensures maximum resource utilization, and maintenance of the organization in a positive financial position. Responsible for fundraising and developing other resources necessary to support Toys for Kids’ mission.3) Organization Mission and Strategy: Works with board and staff to ensure that the mission is fulfilled through programs, strategic planning and community outreach.Responsible for implementation of Toys for Kids’ programs that carry out the organization’s mission.Responsible for strategic planning to ensure that Toys for Kids can successfully fulfill its Mission into the future. Responsible for the enhancement of Toys for Kids’ image by being active and visible in the community and by working closely with other professional, civic and private organizations.4) Organization Operations. Oversees and implements appropriate resources to ensure that the operations of the organization are appropriate.Responsible for the hiring and retention of competent, qualified staff.Responsible for signing all notes, agreements, and other instruments made and entered into and on behalf of the organization.

Seattle, Washington

Lead all major events that bring in over 70% of donations into the agency, while also managing all marketing and social media campaigns to recruit volunteers into the program.• Worked with CEO and Board of Directors to secure over $1.5 million in individual, corporate and special event income.• Increased events income from $775K in 2016 to over $1M in 2017 while reducing costs by 10%• Increased event sponsorships from six sponsors to 14 sponsors with a 20% growth in sponsorship money for annual BIG Event.• Created and lead all marketing and social media campaigns. Taking engagement from 50 people to over 1500 people a day.• Supervised staff responsible for coordination of marketing campaigns and event support.

• Reviews project proposal to determine schedule, budget limitations, procedures for accomplishing project and allotment of available resources to various phases of project.• Establishes work plan and staffing for each phase of project, and arranges for recruitment or assignment of project personnel.• Oversees project prioritization based on client goals and objectives and changing business needs.• Confers with project staff to assign duties, responsibilities, and scope of authority.• Directs and coordinates activities of Production team to ensure project progresses on schedule and within prescribed budget.• Reviews status reports prepared by project personnel and modifies schedules or plans.• Manages project scope and creates change orders.• Monitors project risks and contingency plans and works to drive solutions.• Uses own expertise and leverages the expertise of the Production Department to manage and handle any escalation issues.• Continuously works to ensure quality measurements are in place and being followed by Production team so that minimal work requires fixes.• Works cross-functionally to support and influence execution of project related deadlines and milestones.• Prepares project and status reports for senior leadership, clients, or others.• Tracks development team’s billable and actual hours.• Reports weekly on development team’s billable, fix, support and internal hours.• Conducts and leads post mortem on projects.• Develops and maintains relationships with vendors (contract and consulting designers, developers, specialists).• Participates in the recruiting, interviewing, hiring, training, promotions, performance review, growth plans, praising and disciplining of Production Department.• Conducts regularly scheduled check-ins with direct reports to review goals and growth plans.• Provides monthly reports to VP of Operations on profit/loss (percent of budget) and timeline status

Kirkland, Wa

• Manage traditional and online marketing projects.• Managing collateral production, radio & print advertising, tradeshows, presentations, and PR activities.• SEO & Adwords management • CRM administration • Campaign implementation and tracking of social media and lead generation.• Responsible for production of new landing pages and promotional content on website.• HTML, CSS Coding

Mill Creek, Wa

• Manage the marketing activity in the U.S. with tools to measure and track accountability; including budget, product and assets inventory.• Understanding the dynamics of the market - providing insight and direction to develop marketing solutions that promote and build the company brand.• Working closely with the VP, Social Media coordinator and local sales field teams to establish and implement successful marketing programs, campaigns and materials to profitably increase the company’s market share.• Regularly interfacing with the company’s distributor partners, to ensure that local field marketing activities align with local sales and distribution initiatives. This includes retail tie-ins, leveraging events and relationships with 360 degree programs and sales incentives.• Contract negotiation for sports endorsements with professional athletes.• Signed Zipfizz’s first ever professional athlete (Marshawn Lynch)• Supporting the companies national marketing plans, to include a mix of:- Experiential Marketing / Sampling- Local Influencer, Celebrity & Strategic Partner Relationships- Event Activation- Product Placement- Public Relations- Customer & Retail Programs

Seattle, Wa

• Worked closely with our content acquisitions team to create, manage and execute global marketing strategies for exceptional books.• Conceive, create and execute innovative marketing programs to help undiscovered books find readers.• On-site merchandising, external marketing and publicity generation as well as offering direct guidance to authors about how they can help sell more books.• Create marketing collateral including online, print and video media; manage internal & external agencies and creative partners.• Used compelling and comprehensive data to measure performance of programs and drive innovation.• Partnered with groups within Amazon to develop and leverage marketing programs and identify new opportunities that align to team and cross-company goals.• Educate authors of varying experience levels on the best way to take an active role in marketing their books, both on and off Amazon.• Developed pitch letter for each book based on channel (media, bloggers, booksellers).• Research, create and segment mailing lists for niche outlets interested in reviewing or featuring Amazon’s works.• Create progress reports for AmazonEncore authors detailing galley distribution, interest and pickup.• Use online tools to research contacts and influencers for marketing outreach.• Obtain media kits and ad rates and compile terms and contact details for each.• Assemble press packets and follow up with each outlet sent to.• Prepare and package promotional mailings.

• Took Co-Op Advertising Program from making $1 million to $9 million.• Managed 42 Vendors for Co-Op Program.• Coordination of in store promotions for vendors in Co-Op.• Point of Contact for Guitar Center Sessions with Slash/Gibson Guitars. Eventsold out of product with a one night total income of $1 million.• One of the creators of Guitar Center Sessions. Brought high profile artists upclose and personal to the customers.• Handled sweepstakes including submission, legality and awards.• Thorough knowledge of the creation of the Guitar Center Credit Card.• Created and Launched Guitar Center Blog.• Well versed in creating print, digital and radio collateral.• Handled preparation and administration of budgets for marketing/advertisingprojects.• Responsible for the activities of design, illustration, photography.• Determined arrangement of art work and photographs and selects style and sizeof type, considering factors such as layout/format, etc.• Recruit and book top talent with creative expectations.Develop work plans,estimates and schedules for projects.• Managed and communicated information for project status, changes in strategy,priorities and resource allocation.• Reviews proofs of printed copy for conformance to specifications.• Producer of photo shoots.

• Handled all tour press for 35 artists on label.• Press release writing to announce artist releases and tours.• National and Regional media contact for all artists.• Maintained all tour budgets.• Acquired sponsorships of over $100,000 for tour operations.• Created grass roots promotions for artists.• Worked with international artists.• Responsible for all promotion materials to venues for tour promotion.• Producer of photo shoots for artists.

• Tour publicist for Nickelback and Slipknot.• Ran day to day publicity and promotions for Nickelback and Slipknot.• Wrote national and regional press releases for touring artists.• Coordinated interviews between the national and regional media for artists/bandsboth in person and via phone.• Main contact for all artist managers/agents.• A&R Coordination on Resident Evil: Apocalypse Soundtrack and HeadbangersBall CD/DVD.• Licensing of music for soundtracks, video games and television.• Maintained budget while licensing soundtracks.

• Supervised Customer Care for a team of 8 employees at all times, during• Holidays had 20 employees.• Scheduled weekly shifts for employees.• Hiring/Selecting all Holiday employees.• Submitted payroll for all employees.• Started as Customer Care Rep and was promoted to Supervisor.

• Supervised a team of 10 people.• Hiring/selection of employees.• Traveled to new stores for on-site orientation regarding product and policies.• Controlled budget.• Inventory management.• Payroll submission• Met and surpassed monthly goals set by corporate office.

Bachelor Of Science, Marketing/Advertising

Received a Bachelor Science with a specialization in marketing and advertising.

Associates Of Science, Business/Marketing

Earned my Associate of Arts degree in Business.