As CMO, I’m on the edge between marketing and sales. I’ve designed and managed the Tappable website in collaboration with the development and marketing team. I’ve managed 3 content writers, and 3 designers remote and on-site. On the sales side, I’ve built the entire prospecting and lead creation machine by integrating LinkedIn, a data enrichment platform, and Hubspot.

Boost ⚡️ Kenya was a Messenger chatbot helping Kenyans find the best Telecom bundle for their needs. With 5 telecom operators offering all together a total of 400+ bundles (SMS, Minutes and Data), finding the right bundle for your needs is near impossible. Boost inquired about your monthly SMS, Data and Minutes wishes and proposed based on our algorithm the best possible bundles for your needs. Once you've selected the right bundle, purchasing the airtime and choosing your bundle was all done within the chatbot. Being in charge of the paid growth, we've experimented with Messenger Ads that seamlessly flowed into the chatbot experience. Growing the chatbot chatbot from 0 users all the way to 4000 users in a few months was a huge rush.Social advertising wasn't as widespread as in the EU or the US, it was an amazing opportunity to test all different kind of advertising techniques and experiment widely. The CAC were around the EUR 0.2. It was a tremendous ride and we've learned so much in this venture.

Overview was an impact project turned into a venture. The Android app brought a user-friendly mobile money ledger to the Kenyan market. I’ve planned and held 100 user tests and over 150 on-boardings. These initial meetings helped the development team to improve the ledger and generate the first predictive budgeting models.

I was entrusted to perform an audit of all the different Innovation Spaces within Airbus. I’ve mapped out the spaces across the Toulouse, Getafe, Bristol, and Hamburg bases and reported the findings into a holistic and easily accessible playbook.