Led and delivered the internal communications strategy for the organisation, writing and delivering key corporate messages in creative ways, supporting colleagues with their internal communications challenges or campaigns.- developed a new intranet, creating content and inspiring others to develop articles and blogs.- supported employees with their website content creation, page development and images.- Initiated, delivered and embedded a series of creative events and workshops engaging staff with new projects or initiatives. - led communications across the organisation to engage employees with a digital culture change including new technology rollouts.

Led the creation and delivery of marketing and communication campaigns for the organisation to all stakeholder groups. - Liaising with the design agency to rebrand all material and reposition the company magazine which was sent out to all customers. - As magazine editor I was responsible for all content, both sourcing and writing articles alongside suitable imaginary. - Working with a team across the organisation we developed a channel shift strategy to enable to organisation to move into electronic communication.- Led on all PR activity which included some high profile cases regarding customers. - Responsible for management of a Marketing and Communications Assistant and Intern.Projects included: quarterly magazine, development of a new website, Welfare Reform, preparing customers for Universal Credit and organising the staff conference.

During my time at TDA I built and developed client relationships, providing an essential communication channel between the client and agency. I prepared client briefs and controlled campaigns through the agency ensuring they are run smoothly and efficiently. I ensured that key marketing messages were incorporated into all channels, together with a consistency in design and writing style throughout – following specific client brand guidelines. I was responsible for proof reading creative output at each stage of the process and presenting the final idea/campaign back to the client either in person or through Skype.Clients included: RIAS Insurance, iTutor Maths and The Children's Society, Lloyds Banking Group - Halifax and Cheltenham and Gloucester Building Society, plus a number of smaller local clients.

In this role I led the creation and delivery of marketing campaigns for the university, specifically for the postgraduate student market, collaborating with design and digital teams to co-ordinate creative, media and production resources to produce powerful integrated campaigns.Working with a wide variety of stakeholders, I project managed the production process from start to finish, for assigned accounts which involved creative briefing, direct liaison with suppliers, negotiating costs and production schedules. I also regularly briefed the university’s agency and directed print and media projects, which include the undergraduate and postgraduate prospectus, promotional videos, graduation books, photo shoots and ambient branding.This role required me to have extensive knowledge and practical experience of online, social media, SEO, PPC and viral campaigns. Projects included: student blogs, campus promotions student and staff e-zine, behavioural targeting, email marketing and Google adword campaigns - with regular tracking of performance and reporting. As Marketing Manager I would advise academic schools and departments on regional, national and international marketing strategy and campaign development, reviewing the best channels to meet their needs and budgets. As a team we worked through a successful rebrand and repositioning of the University of Wolverhampton, which I assisted in communicating across the organisation and advising on the new ways of working and best practice throughout. Responsible for the day-to-day financial management together with leading and motivating campaign/project teams including student volunteers.

I developed the marketing and recruitment strategy for the school including campaign management, events and publications. This included online presence - writing website content, management of our CMS and development of social media channels. I was responsible for collecting, collating and interpreting data (recruitment figures, competitor analysis, market trends) in order to evaluate the success of marketing campaigns, inform product development in line with market trends, assess competitor activity; informing the annual marketing plan and future strategies.Supervising project administrators, interns and student helpers to provide support for the team and designated projects.During the student recruitment cycle I would also facilitate visits to secondary schools, building links and relationships with key feeder schools and colleges within the region. This role also took me overseas to India on a student recruitment visit, taking in seven locations, meeting and interviewing students for positions at the Business School.

Working within the Marketing and Communications team, develop the CRM of prospective and current students, improving their customer journey. Expansion of ongoing direct mail campaigns to raise awareness, nurture and encourage further engagement. Marketing and operational management of events, such as open days, conferences, seminars and workshops for both an internal and external audience.

Develop the brand throughout printed and online materials, which included advertisements, large format printing, branding buildings and building sites to create a buzz for the development in the area. Production of sales information and regular customer profiling to assist customer and competitor profiling.

Responsible for preparing marketing packs and product information for the West Midlands sales team. Manage day-to-day relationships with the sales team, clients and suppliers.Conduct market research and interpret sales data, preparing information for senior managers.Editor of company newsletter and weekly national sales bulletins liaison across UK branches for articles and PR.