Develops best-in-class content strategies for multi-billion dollar hospital systems, retail businesses, government entities and non-profit organizations. Manages a team of writers to execute content marketing and social media marketing strategies.Collaborates with creatives such as graphic designers and videographers to execute concepts with a social-first angle. Creates engaging copy for social media, email newsletters, content marketing pieces, scriptwriting and more.Strategizes and builds out social media calendars with months of lead time to maximize strategic content development and audience engagement.

Developed marketing program from inception, using qualitative and quantitative analysis to fuel decision making.Directed development of new website and SEO strategy to increase traffic and overall conversion.Established branding and content standards to maintain consistency across all marketing materials.Coordinated community, networking and career development events throughout Central Florida to increase brand recognition.

Freelance editorial and content marketing appears in global, national and local print and digital brands, including: The Guardian US, Yahoo Life, AOL.com, The Points Guy, TripAdvisor, Travelzoo, USA TODAY, Walmart.com, Delta SKY, Marriott Bonvoy Traveler, Destination I Do, and others.Primary expertise in travel, culinary, healthcare, wellness and family.

PR Account Manager, IGC Hospitality: Supported 12 restaurants and cafes across Central Florida and New York City with:- public relations strategy and execution- media (print, digital, TV and radio) and influencer relations, and - events development and management. Successfully supported and directed the opening of 3 new restaurant properties with press releases and coverage (including live TV), grand opening events and continuing media dines.Managing Editor, Orlando Health Content HubDeveloped and managed content for Orlando Health’s most-visited website area, Content Hub, with healthcare content marketing from subject-matter expert interviews and timely and topical newsjacking articles. Pitched and strategized blog content quarterly based on past content SEO performance, service line marketing needs and new talent acquisition. Interviewed dozens of subject-matter experts, including doctors, nurses, nutritionists and others, in wellness and medicine for consumer-forward content. Managed a team of freelance writers to assign and edit up to 108 blog posts per quarter.

Primary Client: Tavistock Development CompanyDeveloped monthly social media content and copy for master-planned developments Lake Nona and Sunbridge.Integral in strategizing and executing unique brand voice for Sunbridge, a new community in south Central Florida.Writes and edits new and existing copy for marketing materials including web copy, print magazines and brochures, presentations and more with an eye to each brand’s unique voice and key messages.Strategized and wrote monthly content marketing for both community brands, including blogs, event descriptions and recaps, and real estate descriptions and promotional copy.

Reported on local and national food trends, chef profiles, restaurant openings and other relevant culinary-focused articles.Reviewed more than 50 local restaurants on food execution, atmosphere and service.Pitched, reported and wrote full-length features for annual special issues, including:- BITE, Orlando Weekly’s annual restaurant guide- City Guide- Best of Orlando

Managed Rockaway PR's portfolio of restaurants in the Central Florida area by leveraging decades-long connections in Central Florida media and hospitality. Sought out new local and national partnerships, collaborations and creative solutions to increase client visibility and revenue in a difficult and demanding market climate.Managed client crisis communications and messaging across multiple platforms, including e-mail marketing, social media and media materials (press releases, media alerts, etc.).

Planned, pitched and executed biweekly digital newsletters consisting of 2 long-form pieces (one reported, one feature) and 5-7 shorter news pieces on travel and tourism in Florida directed toward travel advisors.o Hotel reviewso Restaurant reviewso Executive interviewso Timely articles affecting travel and tourism.Pitched and wrote feature articles based on first-hand experiences of hotels, restaurants and tours throughout the state for Travel Weekly’s print magazine.

Implemented internal messaging and strategized communications for Florida Hospital's transition to new branding as AdventHealth Central Florida Division South. Maintained main intranet site for Central Florida's largest multi-billion-dollar hospital system, including publishing content, updating links and ensuring content is displayed accurately on deadline.Oversaw migration and creation of 100+ intranet sites from Drupal platform to SharePoint Online.Trained site owners and stakeholders across 9 AdventHealth Orlando campuses on development and migration of content, content publishing, and content organization strategy both virtually using Skype and in person.Developed business transformation solutions for AdventHealth Orlando departments and worked to implement them using Office 365 products.

Served on the editorial staffs of national print and digital brands, including:o Destination Weddings & Honeymoonso Florida Travel + Lifeo Caribbean Travel + Lifeo ISLANDSo Parentingo BabytalkManaged freelancers through assignments, contracts and payments with an eye to maximizing budget usage and the strengths of each writer.Pitched, reported, wrote and edited short- and long-form copy for all magazine brands.Attended trade shows, press events and trips as brand ambassador.Interviewed celebrities, notable persons and experts on a variety of topics in the parenting and travel verticals.