● Initiating and implementing marketing and growth strategies, in several areas, including content, SOME, and SEO.● P&L management, goal setting, and overall liability for assets bringing more than 3 million dollars a year.● A 30% increase in players, 20% in revenue and a decrease of 10% operational costs.● Promoting usage of data and effective performance measurement, including newly measured activity.● Improving professional & personal skills with a macro-management approach, goal setting and encouraging trial and error.● Managing branding & rebranding moves, migration of sites to new CMS and building detailed characterizations.● Leading business decision-making in an environment of uncertainty, organizational changes and dynamic markets.● Promoting team-members by sharing responsibilities, encouraging cross-organizational initiatives and knowledge sharing.

● Planning and implementing marketing activities while placing the agency as a leader in the Israeli SMBs market.● Creating an effective structure, reducing reporting time by 60% and increasing the employee/customer ratio by 10%.● Planning marketing strategies for B2B and B2C customers in a variety of verticals, both in Israel and abroad.● Strengthening the business relationship with Google and managing media budgets of over 1.2 million NIS per month.● Human resource management – payroll, incentive plans, recruitment and training of employees, mentoring managers.● The agency was shortlisted in Google's Premier Partner Awards competition.● Managing all aspects of the agency’s ongoing activities during the owner's absence due to a parallel project.● Sales process management, portfolio enlargement and crisis management with CEOs, CMOs and other seniors.

● NOVABU App is designed to provide a database for reliable product reviews.● Conducting market research and building a clear understanding of brand perception and a business plan.● Getting accepted to the Merage Foundation accelerator for start-ups and bringing the idea to POC level.

● Initiating and managing a department of 40 employees, 460 clients and a revenue of more than NIS 15 million per year.● Defining products and terms of service for customers, while training sales, customer service and finance departments.● Creating a positive culture and achieving an employee retention goal of SEO and PPC people of over 2.7 years.● Customer satisfaction rate of 88% thanks to the implementation of excellent service and SEO & PPC methodologies.● Improving ROI of employees by 20% within 1.5 years, using tools, improving work procedures and motivational plans.● Initiating CRM and other systems for task management and documentation, from characterization to implementation. ● Adapting the product according to constant feedback, during a massive growth, high-pressure and crisis management.

Financial conduct with finance employees of companies of all sizes.

Marketing and business writing on a variety of leading brands in the Israeli market