Business Innovation Strategist And Marketing Consultant
CurrentWe're all about collaborating with our clients to cultivate growth minded organizations through the creation of new business adjacencies and innovation. Studies show that "organizations who build beyond their core business will outperform and sustain 20+% growth YOY." Our network of diverse experts set out to help connect the dots, shift the mindset, create growth with purpose and execute with excellence through everyday ingenuity and innovation.+๐๐ซ๐ข๐ง๐๐ข๐ฉ๐๐ฅ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ (Active Consulting for 6yrs. | A Founding Member for 17 years.) Other accountabilities including new business development, engagement scope, client negotiations, C-suite relations, project management, research, strategy, product development, marketing content and Go-to Market strategies. Presentation of KPI's, project deliverables and financial management.+๐๐ฑ๐ฉ๐๐ซ๐ญ๐ข๐ฌ๐ | ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ข๐ง๐๐ฅ๐ฎ๐๐: โขBusiness Intelligence, Insights, Shopper Research and Strategy Development โขBusiness Adjacency and Revenue Stream DevelopmentโขNPD and Go-to Market Process DevelopmentโขProduct Innovation and Workshop FacilitationโขQualitative & Quantitative Research, Product Testing & Clinical StudiesโขBrand|Marketing Communication Strategy, Content & Digital Marketing +๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฌ๐: Health & Wellness, Personal Care, Retail, Household Durable Goods & Appliances, Education, Contract Furniture | Workplace Environments, Food & Beverage, Energy, Apparel, Architecture, and Technology.+๐๐๐๐ฅ๐ญ๐ก & ๐๐๐ฅ๐ฅ๐ง๐๐ฌ๐ฌ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฌ๐ฎ๐ฅ๐ญ: Refined NPD process, identified new business adjacencies, delivered commercially viable product portfolio to achieve target of 20% growth and new revenue stream of $150M. +๐๐ญ๐ก๐๐ซ ๐๐ฅ๐ข๐๐ง๐ญ ๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ: Improved business performance by 15%, created a culture for innovation, increased speed to market, launched new categories, retail expansion, lift in market share & brand awareness, new marketing content & packaging.