Heather Keets Wright Email and Phone Number
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ALL THAT I HAVE PICKED UP ALONG THE WAY:TIAA, Wells Fargo, Parkdale, Walmart, USAA, Trulia, Choice Hotels, Marriott, Four Seasons Hotels & Resorts, New York Presbyterian Hospital, Bristol-Myers Squibb, AAA Auto Club Group, Verizon, The Home Depot, LinkVisum, and more.I am a brand journalist. I help organizations -- especially large, complicated ones -- overcome internal obstacles to achieve coordinated, powerful content marketing programs, for internal and external audiences. MY CAPABILITIES (a bulleted list because people like those):• creative ideation• content development (short-form, long-form, social, video)• branding and brand development• creative team management and development• integrated campaign development• editorial strategy • content strategy• persona definition and segmentation• content audits• competitive analysis• editorial calendaring & editorial • brand voice & tone• process, workflow & governance• new business strategy• executive-level creative output and managementHERE IS THE PROSE (because some people like that, too):By trade, I am a journalist. I earned my degree in magazine journalism from the S.I. Newhouse School of Public Communications at Syracuse University. There I married talent with the skill I needed to build and manage edit teams. I started my career writing and editing for some of the most prominent and most well-known magazines and newspapers in the country, including Entertainment Weekly, Essence, Black Enterprise, Glamour, Vibe, The Washington Post, Martha Stewart Kids, and Weddings. I served as Managing Editor for a few decent-sized websites, helping them through redesigns and relaunches. Those early experiences prepared me for what I do now: content marketing with authenticity for clients who need to build trust and see results. How do I that? It’s complicated (see the bulleted list above). The good news is there's a creative solution: Bold, creative ideas -- they work every time. I have done it before, for clients such as Walmart, Wells Fargo, USAA, Trulia, Choice Hotels, Marriott, Four Seasons Hotels & Resorts, New York Presbyterian Hospital, Bristol-Myers Squibb, AAA Auto Club Group, Verizon, The Home Depot and more.
Mansueto Ventures
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Svp Video + Audio, Inc. And Fast CompanyMansueto Ventures Dec 2023 - PresentNew York, Ny, UsAs the publisher of Inc. and Fast Company, Mansueto Ventures is home to two of the most iconic and vibrant brands in business publications.
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Co-Founder And CeoWright Creative Jan 2015 - PresentCharlotte, North Carolina, UsWright Creative is a creative/branded content and video production firm — we bring professional and original reportage to business. As an African American and woman-owned business with decades of experience in journalism, digital content platform-building, and award-winning editorial credentials, WCA applies talent, skill, and a passion for narrative to our clients' business challenges, with a keen eye for unheard stories. -
Chief Content OfficerCylndr Nov 2017 - May 2020CYLNDR is Cheil Worldwide, Inc. a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, and digital marketing. In 2017, I was recruited to partner in their efforts to establish a content marketing practice. I led the creative team and all client-facing content efforts. Clients included the Center for Creative Leadership, Parkdale, PCMA, and TIAA for whom I led an 18-month, enterprise-wide CX project with a focus on their end-customers' emotional needs.
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Svp, Executive Creative DirectorPace | Content. Engagement. Results. Jul 2015 - Oct 2017Greensboro, North Carolina, UsClients: Walmart, Wells Fargo, USAA, Four Seasons Hotels and Resorts, Stainmaster, Trulia, New York Presbyterian Hospital, Bristol-Myers Squibb, and many others. Chief Idea Officer at Pace, I was charged with coming up with creative content ideas, daily, and inspiring my teams to do the same. I'm talking about idea generation and content development for the nation’s leading independent content marketing agency, with Fortune 500 clients in the Retail, Finance, Luxury and Budget Travel and Online Real Estate Search industries. Here's what I did for Pace during the time period when it was named Content Marketing Agency of the Year, twice:* Managed creative content development for a diverse portfolio of content marketing programs, designed to deliver against high-level objectives (awareness, engagement, sales revenue and adaption).* Directly managed Creative Directors (senior editorial leads for all channels - print, digital and social) and two senior-level Creative Directors (visual, multimedia and video content).* Led creative concept and content development for existing client programs and new short-term content campaigns and ongoing programs commissioned for specific needs. * Instrumental in pitching and articulating a unique point of view on overarching creative and content strategy approaches, along with their practical application to clients with key work products including audience definition/ need, persona development, content audits, content strategy design, process definition, workflow, calendaring and measurement analysis and insight. -
Vp, Group Director Of Content StrategyPace | Content. Engagement. Results. 2013 - Jul 2015Greensboro, North Carolina, UsIn this role, I lead content development for several key accounts, overseeing creative ideation and editorial production, for Pace's ongoing content marketing programs and short-term projects. In addition, I lead the effort to further develop Pace’s POV on Content Strategy and its practical application for our clients. Tasks included:*Audience Definition &* Segmentation*Persona or User Profile development*Content Audits*Content Strategy Design,*Editorial Calendaring*Topic & Messaging Definition*Workflow & Editorial Process*Content Reuse Strategy
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Head Of ContentPace | Content. Engagement. Results. 2010 - 2013Greensboro, North Carolina, UsEngaged as a consultant to lead the evolution of the company’s Four Seasons print magazine to a more expansive digital program with client-facing and team management responsibilities. With proven success and achievement, my role as a consultant was expanded to include two other client programs, Wells Fargo and Verizon. Served as senior editorial lead and ultimately responsible for creative ideation, content output and editorial management.
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Freelance WriterEssence Communications Inc. 2002 - 2013Brooklyn, New York, UsIt's simply not possible to be an aspiring, African-American, female journalist and NOT want to write for Essence magazine. It's a dream I had even before I entered J-school. Determined and blissfully ignorant of the competition I pitched and pitched, and wrote and wrote until I landed my first assignment for essence some 15 years ago. Though it's been awhile, over the years I've written stories and features for the print and online versions -- celebrity profiles, reviews, quizzes and more. I've worked with Diane Weathers, Linda Villarosa, Claire McIntosh, Angela Burt Murray, Cori Murray, Kierna Mayo and so many other talented writers, editors and artists. What an experience! The legendary Susan L. Taylor (don't forget the L.) said to me at the end of one extended assignment: "Heather I'll see you again. You're part of the Essence family." At the time, I thought: "Well, that's hokey." Wiser now, I know that it's true. -
Vp, Cross-Network ProgrammingThe E.W. Scripps Company Aug 2008 - Dec 2009Cincinnati, Oh, UsAs vice president of cross-network programming, I serve as head of programming for partnerships and distribution deals. In addition, I help identify and develop cross-brand and multi-brand content and programming offerings. -
Managing EditorMartha Stewart Living Omnimedia Jun 2006 - Dec 2007New York, Ny, UsHandled all aspects of daily editorial operation of MarthaStewart.com, the web destination for all content produced by Martha Stewart Omnimedia, including 5 magazine titles, The Martha Stewart Show, Martha Stewart Satellite Radio, merchandising and various other ventures. Helped guide editorial team through major, multi-million dollar relaunch, that included the migration of over 13,000 recipes and articles, 20,000 images and 700 pieces of video, a change in CMS platforms, SEO and the restructuring of corporate taxonomy. Managed editorial calendar and workflow; Worked closely with design, production, development/IT, ad sales and print edit teams; Managed content partnerships that included the sharing of over 1500 pieces of content annually with outlets such as Yahoo and Google; Helped site reach over 500MM pageviews in 2006. Served as a proxy for, and reported directly to the VP, Editorial Director, Internet Division. Managed a team of 5-7 editors. -
Managing Editor, Teenpeople.ComTime Mar 2004 - Mar 2006New York, New York, UsHandled all aspects of daily operation for Teen People magazine’s website; Responsible for overall editorial integrity of the site – including print, photo and video content; Maintained production schedules; Top edited copy; Worked closely with magazine editors to cross promote the website in the book; Worked closely with online and print advertising sales and marketing teams, and consumer marketing division; Led website through a major redesign and relaunch in March 2005; Increased traffic 25 percent and ad revenue by 50 percent; Initiated key partnerships to increase traffic and revenue; Reported directly to the Editor in Chief of the magazine, Editor at Large of Time Inc. and President of Time Inc. Interactive; Managed 5 full time and several freelance employees; -
EditorSeventeen Magazine 1997 - 1999UsEdited several departments of the magazine including School Zone, Quiz, Hard Questions, and Eat.
Heather Keets Wright Skills
Heather Keets Wright Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityMagazine Journalism -
Tuck Executive Education At Dartmouth
Frequently Asked Questions about Heather Keets Wright
What company does Heather Keets Wright work for?
Heather Keets Wright works for Mansueto Ventures
What is Heather Keets Wright's role at the current company?
Heather Keets Wright's current role is Creative Team Leader | Brand Journalist & Content Marketer | Storyteller | Writer | Co-Founder Wright Creative.
What is Heather Keets Wright's email address?
Heather Keets Wright's email address is ke****@****ail.com
What is Heather Keets Wright's direct phone number?
Heather Keets Wright's direct phone number is (336) 378*****
What schools did Heather Keets Wright attend?
Heather Keets Wright attended S.i. Newhouse School Of Public Communications At Syracuse University, Tuck Executive Education At Dartmouth.
What are some of Heather Keets Wright's interests?
Heather Keets Wright has interest in Health.
What skills is Heather Keets Wright known for?
Heather Keets Wright has skills like Content Strategy, Editorial, Blogging, Magazines, Editing, Social Media, Storytelling, Content Development, Publishing, Marketing, Advertising, Creative Direction.
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