Over the last 5 years, I have strategically worked to improve business outcomes by turning data into actionable insights. Improving workflow, customer experience, and the bottom line are not just phrases to catch your eye-- they are a passion of mine. I play well with others. I seek to solve persistent problems. I thrive on data-driven outcomes. My current employer loves me and I think you will too.
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Senior Operations ManagerBest Company Nov 2021 - Jun 2023Pleasant Grove, Utah, United StatesSimplified the procedure to create postings within Lead ConduitStreamlined the procedure to create Hubspot Workflows and reduced the amount of workflows needed by 75%Coordinated with the Data Team and increased the accuracy of automated daily cost & revenue reporting by an additional 37%Fully automated lead recovery efforts within HubspotIncreased the efficiency of onboarding partnerships by creating an onboarding formPoint-of-contact for newly onboarded partnersCoordinated changes to partner contract details and optimized internal procedures to carry out changes -
Operations ManagerBest Company May 2020 - Nov 2021Pleasant Grove, Utah, United StatesIncreased accuracy in daily cost & reporting to 99% by creating a tool within Google Sheets to audit reported valueConstructed a Google Sheet report to track digital marketing efforts by channel and verticalBuilt and maintained the tool within Google Sheets to optimize paid search campaigns on a TROAS bidding strategyCoordinated with the Data Team and increased the accuracy of automated daily cost & revenue reporting by 58%Able to recapture $150K in unrealized revenue utilizing JustCall
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Junior Digital Marketing AnalystBestcompany.Com Jan 2019 - May 2020Pleasant Grove, UtahUtilized STATA to run analysis on digital marketing strategies and their effects on the profit of the campaignIncreased the efficiency of manual cost reporting while also coordinating the automation of cost reportingDeveloped an optimization schedule for all PPC campaigns to ensure optimal efficiencyBuilt a company-wide report to track digital marketing efforts by channel and vertical and minimized maintenance by utilizing DBVisualizerCreated a procedure to upload conversion value into Google and Microsoft Ads that was semi-automated
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Marketing Analyst InternBest Company Jun 2018 - Jan 2019Pleasant Grove, Utah, United StatesDeveloped a procedure to make Google Ad campaigns quickly using Google SheetsCreated and monitored email blasts through Verified-Reviews and generated 100+ reviews for BestCompany to use as a Google Ads Extension on all paid ads
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Front Desk AgentBrigham Young University Jul 2017 - May 2018Wymount Terrace -
Resident AssistantBrigham Young University Aug 2015 - Jul 2017Help residents adjust to university life, maintain facilities, responsible for safety and well-being, conflict resolution, uphold high University standards.
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Teacher AssistantVanguard Academy May 2015 - Aug 2015Responsible for safety and well-being, organized lesson plans, prepared meals.
H. Kinsey Hales Education Details
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Political Science And Government
Frequently Asked Questions about H. Kinsey Hales
What is H. Kinsey Hales's role at the current company?
H. Kinsey Hales's current role is Senior Operations Manager at Best Company.
What schools did H. Kinsey Hales attend?
H. Kinsey Hales attended Brigham Young University.
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