Haein Kim Email & Phone Number

Salzburg, Austria

- Defining impactful and engaging storytelling content ideas from social first campaigns to full 360 campaigns. - Developing the visual language for various scales of content outputs by collaborating with the internal/external creative partners. - Presenting and pitching creative concepts to internal stakeholders and clients.- Analyzing trends and driving.

Austria

- Created visual concepts for 360 campaigns or social focused campaigns. - Executed the built concepts on set and for final delivery by working with various teams. - Produced, casted, styled talents as needed.

Salzburg

• Created concepts and creative directions for global and regional lifestyle campaigns of various scales.
• Executed and oversaw content production from concept to final delivery.
• Worked closely with the photo, video, and design team in order to deliver and optimize content to live on both digital and retail space.
• Produced and directed social content productions with influencers and athletes at events/on set.

Boston, Massachusetts

• Managed all global PUMA social and digital content from brief to final delivery.
• Oversaw and project managed briefing and post production process for global campaign videos across BU's (Sportstyle, Running/Training, Football) for a variety of channels (ATL, BTL, Paid Media, Social).
• Worked closely with Consumer Marketing team, Studio, and agency partners to deliver and upload final QC'd social assets according to monthly content calendars.
• Produced social content working with a variety of content creators and influencers.
• Produced small budget photoshoots.
• Assisted senior producers with photoshoots with a wide range of budgets, music licensing, and contracts.

Boston

• Assisted in post-production and organization of all digital assets across PUMA, PUMA Running, PUMA Training, PUMA Sportstyle and PUMA Women social channels.
• Liaised between the Social team and the Internal Creative Agency to ensure the correct notes are executed for the monthly social content calendar assets: Retouching, Cropping, Logo placement, Delivery timeline, QC.
• Organized global roll out documents for product or campaign launches and athlete/celebrity posting requests.
• Assisted in creative executions of social programs: Snapchat/Instagram Stories (video editing), Giveaways, Influencer posts.
• Assisted in Consumer Marketing Photo/Video Productions: Art directing, Communicating asset transfer/ naming convention with photographer, styling/organizing/preparing products for production.

Greater Boston Area

• Worked closely with the Head of Production for Global Marketing: meetings, expenses, production budgets, Outlook activities.
• Assisted in project managing pre/post production and calendar updates.
• Assisted in handling team's Digital Asset Library, archiving samples from photo/video shoots.
• Assisted in organizing/keeping track of deliverables lists.
• Participated in internal meetings and production shoots.
• Acted as a liaison between different teams, regions, agencies as needed.

Greater Boston Area

*Clip media hits*Develop publicity reports*Create media lists*Perform market research with Cision

Bachelor’S Degree, Marketing And Communications, 3.6

Activities and Societies: Isenberg Marketing Club

Bachelor'S Degree, Marketing And Communications

Study Abroad for a semester