Offline Marketing and Branding Campaign Business

Bio Industry Marketing Business- Multi-channel marketing Project leader- Market Research support

컨설팅그룹 프로젝트팀• Designed and Developed government chatbot service to deal with civil affairs as the 1st government database build-up project - Ministry of Unification- The National Police Agency

빅데이터+AI 프로젝트 팀장• Completed Big data Professional Course (certified by governor of Gyeonggi)• Big data Professional Final Project Team Lead (won an excellence award) - Project Description: Analysis on Digital Divide between Silent/Boomer and X/Millennial/Z gen.

사업전략/기획(Customer in charge: All B2B customers)• B2B Business Development with C-level executives: Analyzed potential markets and established business strategies for business collaboration with the parent company (LG Electronics) and existing customers (PC companies). • B2B Business Lead Generation: Analyzed potential markets and customers, and generated new business opportunities. • Open innovation with experts: Led open innovation with experts by holding seminars and trained the members involved in new business project.• Business collaboration with startups: Led business collaboration with startups to penetrate new industry.

품질보증(Customer in charge: DELL)• Customer Quality Claims Management: Received customer quality claims and managed the claims to be solved and closed quickly by collaborating with plant team in China and Malaysia. • Quarterly Customer Meeting: Prepared and held the quarterly customer meeting in the Singapore HQ, reporting the quarterly improvement status in production line and factory automation system. • Quality Cost Management: Received regular quality cost report from global branches and maintain the cost at the lower level.• New Production Line Audit: Checked new production line and quality control process, and reported to customer to assure the production quality.

해외영업(Customer in charge: Faurecia Clarion Mexico/ Hitachi Automotive Systems Mexico)• Volkswagen Display Audio Project Management: Managed development event schedule by communicating and negotiating with R&D teams and played a role of communication channel with customer.• Customer Relationship Management: Made development proposals to win other display audio projects and took part in the yearly business meeting with customer with each department (R&D, QA, Purchase, and Sales). • Purchase and Procurement: Took customers’ orders, placed orders to partners, and managed logistics and trade issues.• Simultaneous Translation: In CEO business meetings, in a vehicle test of Android Auto, and in various R&D meetings