I am an experienced Senior Executive, currently working in a freelance / consultant capacity, exploring and delivering strategies to take a tech / fashion / beauty / lifestyle brands and businesses to the next level. I recently led and scaled the award-winning publishing and direct-to-consumer brand, Who What Wear (Clique Brands), now successfully acquired by Future PLC having achieved the most successful YOY revenue growth to date in 2022. As the senior executive for Europe, I led the WWW business from it’s start-up roots to an effective corporate and hybrid team of creators and editors, marketers, sales, social, producers, insights/performance, commerce and operations teams. We built and created unrivalled digital solutions for luxury clients and affordable brands within the fashion beauty and lifestyle sector, enjoyed by highly engaged consumers. I thrive when in the throes of business transformation, defining objectives and strategy by getting into the detail of the data to accelerate and find the true potential for growth across combined metrics. I can lead effectively with an entrepreneurial approach but with the balance of creating structure and workflows to embed security and performance of teams. For the past decade, I have operated in global structures balancing timezones and cultural nuances to deliver in matrix-type organisations.I love the work I do, but through my day to day, I felt frustrated I was not able to create enough of a change at a grass-roots level for the diversity and inclusivity of the talent in our industry, so I snapped up the chance to be an advisor for Good Nugget, creating connections and opportunities for underrepresented young adults to access the creative industry. If you are keen to understand more about how I can support, get in touch: hannah.k.mcghee@gmail.com Alternatively, checkout the specialist areas below for a snapshot of my experience:Executive Leader // P&L owner // Marketing // Growth // Ad Sales and revenue diversification // Strategy and defining combined business objectives // Digital // Talent and performance // Organic referral and editorial // Commerce and Affiliate // Audience Growth // Content strategy // Media solutions // Performance Marketing & Insights // Social // Paid media // Client Services // Digital and 3D Production // CRM // Branding & Creative Studio management // Talent & Influencer // PR and Brand Marketing // Visual Merchandising // Operations.