Hannah Jackson Email & Phone Number

Palo Alto, Ca, Us

Stockholm, Stockholm County, Se

San Francisco, Ca, Us

• Developed and ran the Marketing Operations function at Chime, including hiring a full program management team, setting up org-wide tooling systems, and managing our marketing annual budget.• Defined, analyzed, and optimized our operational strategy and project management processes• Partnered with marketing leadership to set, manage, and execute our marketing vision, including overseeing our annual and quarterly planning processes. • Created sustainable, scaleable standards and best practices that improve cross-functional collaboration, workflows, budget management, and long-range planning.

San Francisco, Ca, Us

Group Program Manager, Guest Marketing• Marketing operations partner to the Guest Product Marketing & Brand Marketing Directors. Responsible for establishing the team’s objectives, tactics, budgets, resourcing & planning. • Established Guest Marketing team operating rhythms, communication structures, meeting cadence & review forums, as well as our internal initiative, program & project templates.

San Francisco, Ca, Us

• Oversaw the $79M global integrated marketing campaign budget for Airbnb’s 2020 Tokyo Olympic & Paralympic Games sponsorship.• Instituted the end-to-end operating system for the 100+ person cross-functional team across Airbnb Executives and Policy, Operations, Communications & Marketing teams.• Designed and implemented project plan for the creative campaign, media plan, and product launch; A 6-month timeline to do what most Olympic TOP sponsors do over 2-4 years. • Diagnosed working team efficiencies, streamlining 10 executive check-ins down to 4, saving Marketing Executives and Directors over 10 hours a week in program review overhead.

San Francisco, California, Us

Over the past 4.5+ years at Uber, I’ve contributed to the development of Marketing’s internal and cross-functional processes. Throughout my tenure, I’ve developed scalable marketing processes and established key marketing resources utilized by both global and regional marketing teams. Resources Developed:• Project plan template utilized for all central marketing campaigns. It includes standardized RAPID structure, budget management, cross-functional task, tick-tock & global rollout schedules.• Integrated marketing plan that brings together strategy, channel & creative briefs, execution plans, and retrospectives into one document. Used on all US/Canada campaigns.• Uber's first agency management guide that outlines how to identify agency support needs, how to RFP & bid, and internal process for onboarding agencies. Campaigns Managed:• Uber Rewards UnHappy Hour: Program Manager of Super Bowl LIII product activation that resulted in a 10% lift in Rewards enrollment. • Uber + Starbucks Week of Cheers: Managed first-of-its-kind complex integrated marketing campaign that resulted in a 4.3% increase in supply hours. • On The Road to The Billboard Music Awards: Program Manager for 3-part video series that aired during the 2018 awards. Managed production & paid budgets, project timelines, and operational logistics.• The Uber Visa Card’s award-winning Ride and Dine Bus: Celebrating Uber’s entrance into the credit card market, I developed an activation strategy showcasing the top benefit of the card. I vetted & contracted the experiential agency we used, oversaw the creative development & execution of the campaign, and managed the multi-million dollar campaign budget.• 2017 Global Uber Ice Cream in partnership with McDonald’s: Global Campaign Owner and Manager of this experiential campaign, which resulted in a 10% shift in brand favorability and positive social sentiment.

San Francisco, California, Us

As a Marketing Manager, I assisted marketing efforts in DC, Maryland, Virginia and West Virginia. During this time period, I developed a broad understanding of marketing channels and best practices. I am knowledgeable in core marketing economics and ability to evaluate CPA/CPR for promos. I would stay current in the field and transfer knowledge to any job at hand. I effectively pulled and analyzed market data to problem solve by utilizing internal tools; Became proficient in negotiations, sales calls, account management, and partner relations; Handled a portfolio of local accounts that I customized marketing plans and strategy for. Each account is different and has different needs, whether they be charity programs, hospitality and tourism initiatives, education, etc. Additionally, I assisted in the launch of multiple experiential campaigns including Uber Ice Cream 2014 and 2015, UberKITTENS, UberPUPPIES, UberHEALTH, and the first ever UberBOAT campaign in Baltimore in conjunction with Light City Baltimore and Under Armour.

Washington, Dc, Us

Both Krisam Group & Global Events Partners (GEP) closed in December 2013 and became Global DMC Partners. I was one of eight employees asked to stay on during the closing of GEP to help assist in the attempted sale and, in the end, filing of the company’s bankruptcy. Through this process, I managed the company’s public relations and communication with clients & vendors.Before the companies closure, I work in the executive Events and Operations team. My responsibilities included: • Developed and executed annual company events including Krisam Group and GEP's Executive Summits, two local Tradeshows, and Member meetings• Event responsibilities included maintaining agendas; managing registrations, arrival & departure manifests, and BEOs; developing marketing outreach and managing social networking calendars; and daily correspondence with sponsors and attendees• Marketing coordination included creating, maintaining, and updating customized marketing materials, both print and online versions; designing and producing bi-weekly & monthly newsletters, and developing companies’ new websites• Operation management included drafting partner contracts and managing companies three databases• Additionally supported the Executive President & Chief Operating Officer of Krisam Group & GEP in any of their business needs; including calendar management, travel arrangements, and expense reports

Washington, Dc, Us

Global DMC Partners is the only truly global network of independent destination management companies and sales advisors, offering planners worldwide solutions to their destination management needs. Formed by visionary industry veterans, Global DMC Partners has exclusive partnerships with more than 50 DMCs. Spanning the world with more than 100 destinations, Global DMC Partners include 51 destinations in The Americas and Caribbean, 8 destinations in Africa and the Middle East, 26 destinations representing Europe & 16 destinations in Asia and the South Pacific. Thanks to a team with decades of experience and a passion for the industry, Global DMC Partners provides an unparalleled level of creativity and commitment to clients, promising to deliver one-of-a-kind programs and a singular standard of excellence.As one of seven original employees, my job responsibilities are vast, but include: • Establish company’s brand; create all current print and digital marketing materials; and develop company’s social media accounts and strategy• Write and distribute company press releases, and act as the company’s primary media liaison• Team leader for the development and launch of the company’s customized Salefroce CRM platform, which from start to finish, only took 3 month• Manage event logistics for company’s inaugural annual meeting and participation in four international tradeshows. Responsibilities include development of events’ websites and registration systems; contracts with vendors; marketing campaigns and promotional materials; researching and sourcing potential sponsorship opportunities; and programs’ agendas

Ba, Public Communication, Graphic Design

Education record