• Define, implement and manage marketing programs for Webroot’s platform and strategic partners.• Develop enablement and engagement programs that drive mindshare, build pipeline and grow revenue.• Create and manage partner marketing campaigns including email, webinars, social media, content and tools.• Develop turnkey go-to-market tactics, sales enablement programs, launch events, and training and incentive programs.• Work jointly with sales team to build relationships, create awareness, and generate sales through partners.

• Owned and managed global go-to marketing initiatives, including new partner launches, reseller and partner engagement programs, digital marketing, content creation, and trade show management. • Developed compelling messaging to generate demand for the Spike device through digital marketing campaigns, advertising, and at events.• Served as main marketing point of contact for global partners and resellers. Drove partner engagement to increase sales through email campaigns, customized collateral, and sales tools. • Engaged with customers and identified advocates and influencers in order to develop testimonials and case studies and collect product feedback.

• Project manager and team lead for successful multi-day, high-profile event for Schwab’s Independent Branch Services business unit. • Responsible for all program logistics, budget, communication, and marketing. • Worked with all levels of company personnel and liaised between many departments.• Created unique, highly experiential, innovative and distinct experiences for attendees, that contributed to the program’s overwhelming success.

• Oversaw and managed all US marketing programs, events, and communications and ensured alignment with corporate positioning, branding, and messaging. • Organized US National Sales Meeting, achieving 0% attrition rate among direct and independent sales rep attendees by keeping them engaged and excited about the event through strategic digital email communication. • Helped organize the company’s flagship medical educational symposium, New Horizons in both Amsterdam and London. • Managed agency and vendor relationships, negotiating favorable rates, and maintaining brand integrity in all literature and marketing materials. • Worked closely with Global counterparts to successfully launch SMARTVIEW Remote Monitoring in US. Made certain all literature was adapted to US market and created launch binders to assist sales team. • Analyzed marketing communications expenses, and developed cost-saving initiatives to ensure spending was in-line with budgetary needs.

• Managed all aspects of monthly social and sales events including ideation, marketing, setup, budget, execution, and management of cross-functional teams. • Achieved $2.1M sales goal and 90 referral leads by working closely with local and regional sales team to develop and execute programs to generate leads and drive sales.• Coordinated a promotional event at the King Tut exhibit at the Denver Art Museum, sold out tickets within the first week, generated a wait list of more than 100, and supervised an internal staff of 19 people.• Developed strategic partnerships with local and national companies to decrease cost of events and increase attendance, resulting in each event being sold out and most events having a waitlist.• Collaborated with numerous advertising and design agencies to develop effective marketing collateral and advertising in select markets including Denver, Dallas, Houston, and Chicago.

• Managed $8M marketing and advertising budget, and supervised a team of 3 Marketing Coordinators.• Hired to lead start-up operations in Vail, earning 111% of budget the first year of sales.• Led initial efforts to close sales with 725 prospective clients until sales team was hired.• Collaborated with media including 2 on-air commercials, social media content development, and national ads.• Initiated community outreach activities including Habitat for Humanity and Adopt a Family resulting in increased visibility and positive image on Twitter, Facebook, and in client newsletters. • Negotiated with local vendors to donate alcohol for weekly cocktail receptions saving the company thousands of dollars.

• Developed and implemented the annual marketing plan, including goals, strategies, and communication timeline.• Revamped weekly Members' Reception to encourage greater attendance by Members and guests resulting in increased referrals by 43%, and the program was adopted as a company-wide best practice.• Tracked all sales leads in a CRM database to improve follow-up process and measure results.• Collaborated with Corporate Office on special programs in order to enhance brand-building initiatives.• Maintained image and integrity standards of The Ritz-Carlton Club in all communications, correspondence, and advertising.• Joined forces with Director of Creative Services to design and create advertising for local publications.

• Managed and coordinated weekly events for Members.• Supported Director of Marketing and Senior Sales Manager with daily tasks and special marketing projects.• Improved Member Satisfaction rate to 88% by providing outstanding customer service, managing customer needs, answering questions, and exceeding expectations.• Contributed to The Ritz-Carlton Club, Bachelor Gulch team as it received "Resort of the Year" in 2006.