At SafexPay, I led the creation of Aasaan Checkout and developed the Go-to-market strategy for India's first merchant-centric payment solution. I also launched Aasaan Capital, a financing product for D2C merchants. These efforts contributed to my recognition as Product Innovator of the Year. Achieved Gross Merchandise Value (GMV) of Rs 1000 Crore via Key Merchant Integrations such as Adani Electricity leading to a Gross Revenue potential of Rs 65 Crore.I managed key integrations with notable clients like IRCTC and Adani Electricity, driving growth across multiple sectors.As a Product Manager, I focus on building a strong product team and enhancing the merchant experience using Agile Methodologies. By leveraging tools like MoEngage, I improved our understanding of user behavior, which helped us create targeted product strategies, especially in sectors like education and government.My approach to customer relationship management and problem-solving has been key in supporting SafexPay's growth.As a Product Manager in Fintech, I focus on creating and growing payment solutions that make the merchant experience smoother. I’m experienced in using Agile Methodologies to lead cross-functional teams and deliver products that meet both customer and market needs. My expertise covers API integrations, payment gateways, and financial compliance.I also leverage tools like MoEngage and Google Analytics to understand user behavior, gain insights, and refine product strategies. With hands-on experience in product lifecycle management, UI/UX design, and A/B testing, I aim to ensure that every product performs well and provides a great user experience.I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at hksrise@gmail.comSkills : Product Management, Product Strategy, Product Development, Agile Methodologies, SaaS, G-to-market strategies, User experience, Analytics, Integrations, Product Launch