Business Manager
• Managed and developed 3 brands of Estee Lauder, La Prairie, and Guerlain with the accounts of $1.1M, $1.5M, and $250K respectively • Increased net sales by 17.9% (equivalent to $93,000) year over year in Estee Lauder, comparing to 16% decreasing (equivalent to $70,000) when I joined the brand in May 2019• Coached the 3 teams on leveraging in-store and virtual sales tools to provide excellent customer service and maintain clientele books to help everyone exceeded their brand and personal goals by 80-120%• Mentored and coached other account managers on managing the team and driving the sales to improve businesses at other store locations, which rarely happened before, resulting in a sales increase of 13.5% in one account• Built and maintained strong relationship with account executives, vendors, coordinators, and department manager to maximize business results by developing, managing, and executing weekly, monthly and quarterly events and promotions• Improved and developed new promotional strategy on virtual selling and appointments (via emails, texts, calls, mails) during the pandemic to meet sales expectation, which minimized idle time for beauty advisors and increased their time contacting customers by 50-70% when they are on the sales floor• Exceeded personal goal by 170%
