Hannah Lauson joined CNN Underscored in April 2021 as a Digital Content Strategist with the goal of creating an engaging vertical video strategy across TikTok and Instagram Reels. Now, as Senior Digital Content Strategist, she manages the daily video production for these social channels, creating community around the CNN Underscored brand. She focuses on ideation, video production and follower expansion and engagement for these growing channels.Additionally, she is responsible for discerning algorithm changes across these platforms and related strategic responses. She manages the video production and post-production process for a team of four social media editors and works closely with the editorial team to create video content aligned with various articles. Before joining the CNN Underscored team, Lauson was a student at the University of Connecticut, majoring in digital media and design. At UConn, she was a video intern at First Look Media, creating short trailers to promote the various movies and shorts for the brand. She also interned at Fox Sports during the Women’s World Cup, assisting production with coverage. She has worked independently, developing ideas and creating video content for brands such as Spotify, Interscope Records and Game Show Network.
