Hlib Burtsev Email & Phone Number

Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

Developed the project to implement a new neobank: formed a team, developed a strategy, business model, marketing positioning, go-to-market plan, described business processes, including onboarding, described the IT infrastructure and selected IT solutions for its implementation.

Kyiv

• each year of my work has provided the overfulfillment of the basic planned indicators: gross income, EBITDA, profitability of business
• the company's market share increased to 46% in 2020
• since 2017, the number and amount of transfers has increased 2.5 times to 250 million units. and UAH 120 billion
• the share of cashless transactions increased from 10% in 2017 to 37% in 2020 (27% - POS, 10% - online)
• developed the strategy until 2025
• reinforced R&D and IT teams

Kyiv, Ukraine

• Implemented several projects in the Ukrainian banks concerning strategy development, improvement of the product line, distribution channels, pricing, promotion, construction of key business processes, systems of sales.
• First Ukrainian International Bank (PUMB), 06/2016 – 01/2017 Formed retail transactional business strategy, including strategic analysis, business, operational and financial models development, compiled action plan
• Finance Bank, 12/2015 – 05/2016Retail bank strategy and CAPEX plan audit, made improvements, structured financial controlling system particularly reporting
• Trust Bank, 08/2015 – 11/2015 Development of retail bank strategy and business model in connection with payment system EasyPay, including analysis of strategic opportunities, effective cooperation model, product.

Belarus

• provided 45% growth of loans in 2014 (best indicator in the whole banking system), >260 new loans and credit cards, 33% growth of deposits; increased market share and positions in rankings; achieved solid profitability.
• developed and implemented new strategy, optimized products (loans, deposits) improving value proposition, provided effective pricing and marketing
• increased efficiency of sale channels, added proactive sales in agency network, Internet, telemarketing; provided effective CRM including by own resources; improved sales management and marketing communications
• formed strong management team, improved staff motivation and training system
• optimized and automated key business processes, reduced costs of support, realized projects: Internet Banking, new web page, product landing pages, lead management system, DWH, payment cards management system

Kiev

• provided sustainable growth of retail business (annual 15-20% for all key indicators)
• formed and implemented new retail business strategy focusing on effective marketing mix, developed and issued new products (Credit Cards, Mortgage jointly SMI), new range of deposits
• provided effective sales management (Head Office - Branch - Partner - Customer) and partners acquiring (car dealers, realtors, brokers, insurance companies) including by own recourses
• optimized and automated key business processes (product development, pricing, sales management, issue and support of loans)

Donetsk, Kyiv

• realized huge range of projects including in project manager role: development of Automated Banking System (accounts, payment cards, deposits, loans, mass payment through different channels); CRM; new Web Page.
• provided effective functioning of Retail Banking Development direction: new products development, pricing, promotion, strategic and operational planning, reporting, relationship with international payment systems.

Master Of Business Administration (Mba), Business/Managerial Economics

Education record

Internship

Specialist, International Economics, Diploma With Honors