A storyteller at heart, I am a brand and communications leader with over 15 years of expertise, including running my own agency and holding in-house roles. I have launched over 100 successful brands and campaigns and have picked up 20+ international branding awards, including the D&AD Yellow Pencil.I am currently the Head of Communications at Reface, a multiproduct company that creates AI-native mobile apps reimagining everyday life. Additionally, I help bridge the gap between AI and people at 044.ai, fostering accessibility and understanding of AI technologies.Previously, I ran my own creative agency, Madcats, for 7 years. Working with clients such as Opal Cameras, Oschadbank, SkyUp, Yakaboo, Fiorelli, Runa, Planeta Kino, Modern Expo, Izibank, Luxoptica, and many others, we secured over 20 international branding awards—including the D&AD Yellow Pencil, Dieline Awards, 5× Red Dot Design Awards, European Design Award, and Epica.I am passionate about finding and telling amazing stories that showcase the value and vision of the brands I work with, helping them build genuine connections with their audiences.Key Areas of Expertise:- Brand & Marketing Strategy- Communication Strategy- Strategic Planning- Brand Identity- Creative Leadership & Team Management- Digital Marketing- Market Research & Audience Insights- Advertising (all mediums) & PR- Social Media- Internal Communications
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Head Of Creative Marketing And CommsReface🇺🇦Porto, Pt -
Head Of CommunicationsReface🇺🇦 Jun 2023 - PresentLeading Reface's brand story, I drive communications that connect AI apps with everyday life, both inside and outside the company. -
Co-Founder & Cmo044.Ai Mar 2022 - PresentBridging the gap between AI technologies and measurable business value -
Co Founder & Strategy DirectorMadcats Agency Jan 2016 - Apr 2022Kyiv City, Ukraine -
Head Of BrandingFrontmen Agency Jun 2014 - Dec 2016Ukraine, Kiev
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Project ManagerArt. Lebedev Studio Nov 2010 - May 2014Kiev, Ukraine
Hlib Petrov Education Details
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Kyiv National Economic UniversityEnterprise Management
Frequently Asked Questions about Hlib Petrov
What company does Hlib Petrov work for?
Hlib Petrov works for Reface🇺🇦
What is Hlib Petrov's role at the current company?
Hlib Petrov's current role is Head of Creative Marketing and Comms.
What schools did Hlib Petrov attend?
Hlib Petrov attended Kyiv National Economic University.
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