Key Accomplishments:• Determined drop-off rates in order funnel, improved UX on steps of Checkout.• Enhanced user experience in filters on list pages and improved site search results.• Increased weekly PDP view rate by as high as 19% YoY.• Ran 18+ A/B tests from conception to analysis of data within 5 total months of 2024 (utilizing Optimizely, then Kameleoon).• Improved SEO revenue from PDPs by over 65% and number of orders by 110% in 2024.• Improved SEO revenue from blogs by over 28% and number of orders by 10% in 2024.

Led a highly productive team that managed over 30K SKUs across multiple websites spanning 5 countries. Oversaw multivariate testing (CRO), user experience (UX), SEO, PPC/SEM, site analytics, internal site search, site page edits in platform, product reviews, and promotions in a predominantly B2B-focused environment. Spearheaded data and experience-driven changes to site experience carried out by regular Development and ECommerce Team guided sprints.Key Accomplishments: • Redesigned the US & UK homepages for UX, to enhance our brand statement, and to be SEO-friendly.• Lifted US SEO revenue by +43% in 2022.• Redesigned site navigation, product list pages (PLPs), product detail pages (PDPs) and landing pages based on multivariate test and SEO KPIs.• +14% ecommerce revenue, +6% transactions, +8% AOV in first year (US).• Drove brand refreshes (THERABAND, Rolyan) across sites and a complete redesign and refresh of Theraband.com for an optimized shopping experience.• More than tripled the total number of website product reviews in 2022.• Added (Magento) personalized product recommendations to US, UK, CA, and Medco sites in October '22.

Drove continuous site auditing, identifying areas of opportunity and implementing improvements to enhance user experience, as well as internal search and SEO. Designed and integrated product, category, and sitewide promotions. Engaged in daily forecasting to effectively determine demand and establish monthly budget parameters. Analyzed daily, weekly, monthly, and quarterly reporting as well as KPIs (Key Performance Indicators) to effectively grow the business. Created and maintained category pages, product detail pages (PDPs) landing pages, navigation, product collections, video pages, and Drybar Shop Location pages (on previous site). Managed all Drybar.com ecommerce products, including retail and wholesale channels. Oversaw and QA'd site improvement tickets, communicating with IT to optimize client experience and improve acquisition and retention rates.Key Accomplishments: • Heavily involved in website redesign (January 2021) from conception to completion, mainly focusing on all Product Detail and Video pages.• Within first 6 months, increased YOY ecommerce returns in key areas, including 75% demand, 63% order volume, 56% unit volume, and 14% average order value (AOV).• Orchestrated comprehensive site audit and optimization of all product detail pages (PDPs) and category pages, aligning style, in addition to adding images and video content and refining and elevating cross selling of related products.• Leveraged innovative bi-directional gift card program, allowing clients to redeem both in shop and online. • Increased internal site search usage by 32%.

Directed a dynamic team of four Site Merchandisers to exceed customer expectations, drive customer engagement, and create marketing content. Held responsibility for digital merchandising, timely workflow, troubleshooting issues, and consistently conduct site analytics and guest feedback. Provided critical advice regarding volume-driving, as well as, conversion-increasing assets and messaging, across the site. Conducted cross-team collaboration with Production, Inventory, Marketing, Buying, Operations, Finance, IT, Planning, and Creative teams, in order to ensure product categorization, placement, and optimization. Executed promotional strategies, enhanced customer experience, and analyzed product performance. Key Accomplishments: • Instrumental in planning, establishing, implementing more than 1,000 pages of a fresh, creative, user friendly, re-branded website (shopDisney.com, previously DisneyStore.com), within a new tool/platform well within deadline.• Managed over 275 character, movie, or show pages in tandem with new and continuing franchises.• Innovatively coordinated merchandising and improvement initiatives for site categories and sections, inclusive of home page, navigation, movie and character shops, and personalization pages.

Led the development and establishment of the Scrapbooking & Crafts division of the company. Held accountability for marketing analysis, conversion, e-commerce marketing, product presentation, and conversion, while maintaining quality standards and procedures. Professionally liaised with vendors, manufacturers, and distributors pertaining to new products and derived ideal product content. Proficiently upheld customer service values, while resolving product and order alert issues. Key Accomplishments: • Successfully established the scrapbooking business, garnering a 16,000% lift in demand within the first 2 years of managing key categories, resulting in substantial sales of nearly $3 million.• Expertly crafted and successfully launched ScrapbookingAlley.com and NeedleCraftsEtc.com, as well as, collaborated on several other major sites such as RitzCamera.com.• Managed robust email and social media campaigns and for all Ritz Interactive companies in 2008.• Employed industry trend analysis and effectively prepared and loaded new products, spearheading a sustained SKU count of over 40,000 products between company sites and Amazon.com.

Innovatively revamped new and existing company websites. Utilized graphic design skills to make banners, print ads, and trade show graphics come alive. Created email campaigns, as well as, played an integral role in conducting search engine optimization for websites. Diligently researched and gathered content for sites.Key Accomplishments: • Employed creative web and graphic designing expertise to develop Camping.com, ReservationFriend.com, FriendCommunications.com, and RVSales.com.

Key Accomplishments:• Redesigned company website LenderGateway.com• Created email advertising, banners, and online ads for DirectSynergy.com and LenderGateway.com

Key Accomplishments:• Maintained and edited Quest.com company website content (events, product pages, etc.)• Designed banners, online forms, and various multi-media projects