Heidi Longueuil Email & Phone Number

Salcha, Ak, Us

- Lead a team of dedicated Analytics Specialists focused on maximizing the impact of nonprofit organizations through strategic online campaigns.- Oversee the end-to-end management of Google Ads campaigns, ensuring alignment with nonprofit goals and KPIs.- Develop and execute comprehensive digital marketing strategies to effectively utilize the Google Ad Grant and Microsoft Ad Grant for nonprofit promotion.- Utilize Google Tag Manager (GTM) to establish sophisticated conversion tracking, optimizing campaign performance and quantifying the impact of digital initiatives.- Implement and manage Google Analytics (GA) configurations to derive actionable insights, track key metrics, and inform data-driven decision-making.- Collaborate cross-functionally to create engaging and compelling ad creatives that resonate with target audiences and drive desired actions.- Conduct regular data analysis and performance evaluations to refine campaign strategies, improve conversion rates, and enhance overall ROI.- Tailoring campaigns to reach specific donor segments and increase engagement.- Stay current with industry trends, digital marketing best practices, and platform updates, ensuring that our strategies remain innovative and effective.- Foster relationships with nonprofit partners, maintaining clear communication channels and adapting strategies based on their evolving needs and objectives.

- Produced accurate and verbatim transcripts of audio and video recordings, adhering to established formatting guidelines, for more than 150 hours of diverse media content.- Demonstrated meticulous attention to detail to ensure the precision and consistency of transcribed material, enhancing accessibility and user experience.- Met and exceeded demanding deadlines by consistently delivering high-quality transcriptions, enabling seamless integration of captions into various media platforms.- Utilized specialized transcription tools and software to enhance efficiency and maintain consistency in captioning style and formatting.- Maintained a deep understanding of accessibility standards and guidelines to ensure compliance with captioning requirements for different media platforms.- Conducted thorough proofreading and self-review processes to minimize errors and inaccuracies, upholding the integrity of the transcribed content.- Adapted to different accents, dialects, and audio quality levels, displaying exceptional listening skills and adaptability in capturing spoken content accurately.- Prioritized and organized transcription tasks based on project urgency and complexity, optimizing workflow efficiency and timely delivery of transcribed material.- Contributed to the enhancement of user accessibility and inclusivity by providing comprehensive closed captioning solutions that catered to diverse audiences.

Plant And Soil Sciences

- Played a pivotal role as a technician, providing essential support to graduate students by assisting with both laboratory and field work, contributing to the successful execution of research projects.- Collaborated closely with esteemed researchers, Dr. Stuart Grandy and Dr. Kyle Wickings, serving as their assistant in various capacities to facilitate their groundbreaking work.- Employed specialized techniques for processing soil samples, including microbial, bulk density, pH, and light fractionation analyses, generating valuable data for biogeochemical research.- Conducted extensive fieldwork across Lower Michigan, skillfully collecting soil cores, leaf litter pouches, and soil microarthropods from experimental plots, contributing to the acquisition of critical ecological insights.- Maintained a high standard of lab cleanliness and efficiency by ensuring proper sanitation of glassware and overall lab facilities, creating an optimal environment for scientific investigation.- Demonstrated strong organizational skills by meticulously recording day-to-day activities, maintaining accurate inventory records of chemicals, supplies, and equipment, ensuring seamless lab operations.- Contributed to the setup, maintenance, and meticulous management of samples at research fields and farms, enabling smooth data collection and accurate analysis.- Offered valuable assistance to faculty members and staff, actively participating in laboratory and field research tasks, further enriching the research endeavors of the academic community.- Displayed keen attention to detail and adherence to protocols, enhancing the accuracy and reliability of data generated through meticulous laboratory techniques.- Upheld a commitment to advancing scientific knowledge in soil biogeochemistry, showcasing a passion for environmental research and contributing to the university's reputation for excellence in the field.

Lansing, Michigan Area

- Skillfully organized and meticulously maintained multiple student laboratories, ensuring they were fully operational and conducive to effective learning experiences.- Conducted unbiased and thorough assessments of individual student work, providing valuable feedback in a timely manner to foster continuous improvement and growth.- Developed comprehensive curriculum modules that effectively conveyed diverse scientific concepts, contributing to engaging and impactful educational experiences for students.- Proficiently demonstrated the proper use of laboratory equipment, establishing a safe and structured learning environment while enforcing laboratory rules and protocols.- Facilitated the smooth progression of classes by efficiently ordering and procuring necessary materials, guaranteeing that students had access to resources vital for their learning journey.- Played a crucial role in maintaining the quality of assignments and coursework by promptly identifying errors or issues, effectively communicating with instructors to rectify concerns.- Assumed a leadership role in conducting discussion sections, tutorials, and laboratory sessions, actively engaging students and promoting active participation in their educational endeavors.- Provided clear and concise guidance to students on procedural aspects of class work, such as the preparation and submission of lab reports, ensuring a streamlined and organized learning process.- Managed assignment timelines effectively, ensuring that students received their graded work within established deadlines, allowing for timely feedback and assessment.- Facilitated seamless distribution of classroom materials by accurately copying and disseminating essential resources, contributing to a well-structured and efficient learning environment.- Demonstrated a commitment to objective evaluation by diligently grading examinations, assignments, and papers, recording grades accurately to reflect student performance.

Bachelor Of Science (B.S.), Zoology/Animal Biology, 3.8

Activities and Societies: Honors College- Graduated with Honors from the College of Natural Science - Studied environmental science abroad.

Certificate, Human Resources Management/Personnel Administration, General, 4.0