Lee Padgett Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Supported leading consumer product brands such as Centr & Juiced Bikes by building efficiency-focused business tools & processes, implementing omni-channel sales strategies, and developing incremental revenue streams.

Los Angeles, California, United States

I was promoted to this role to provide strategic direction of the global sales team. In this position, I developed and executed the growth of the business by building relationships with top Consumer Electronics, Sporting Goods partners, and Mass/Club partnerships in the US. I played a key role in the leadership team, working with the CEO on high-level brand partnerships and supporting international team leaders.SELECTED ACHIEVEMENTS:✔ Established a Club channel strategy with Costco, Sam’s Club, and QVC, which moved significant on-hand inventory and drove meaningful incremental revenue.✔ Drove a new product strategy that reduced costs, improved go-to-market functions, and developed global SKU rationalization KPIs and a stage-gate-driven sell-in calendar.✔ Restructured the APAC business unit to eliminate redundancies in overhead, maintain profitability, and align the team with strategic direction.✔ Contributed to the implementation of the first-ever S&OP process, which improved forecast accuracy, reduced inventory holding, and documented commentary and decisions.✔ Secured new strategic initiatives with Best Buy, Target, and Dick’s Sporting Goods and opened new strategic beauty retail doors.✔ Optimized the Walmart business and pivoted strategy from sporting goods to consumer electronics placement.✔ Maximized brand visibility and boosted sales with retail partners, Amazon, and the company’s branded website through the development of winning e-Commerce strategies.

Los Angeles, California, United States

I was promoted to a senior-level position to oversee the growth of the omnichannel business globally. In this role, I established a global sales team including AMR retail, global country leads, and distributors.SELECTED ACHIEVEMENTS:✔ Negotiated cost increase of 300 basis points for the Top 3 key accounts, offsetting costs increases associated with freight and manufacturing, and resulting in an impactful savings to the bottom line.✔ Scaled the global sales structure by hiring a team of regional sales leads, divisional heads, verticals leads, and account managers; achieved 90% growth annually.✔ Migrated from a sell-in-based forecasting model to a sell-thru-based model and introduced Sales Planning & Analysis. ✔ Secured a multi-location shop-in-shop pilot with Dick’s Sporting Goods, achieving 15X sell-thru at those locations.✔ Achieved #1 Market Share by increasing retail distribution by 80% and expanding the SKU penetration to focus on customer-friendly price points.✔ Launched and secured distribution in new retail doors (Walgreens, Academy Sports, Best Buy, and Target).

Greater Los Angeles Area

I was recruited into Therabody to establish the retail strategy and lead expansion efforts. In this role, I oversaw a cross-functional team, consisting of sales operations, account managers, and sales directors. My goal in this position was to transition from direct-to-consumer to an omni-channel retail brand, which helped to position the business as the leader in market share.SELECTED ACHIEVEMENTS:✔ Outperformed revenue target in year 1 by securing placements with diversified channel partners (Best Buy, Dick’s Sporting Goods, Nordstrom, Walmart.com, John Lewis).✔ Surpassed a major competitor by 30% in market share the first year.✔ Grew distribution from zero to experiential placement across multiple curated synergistic verticals.✔ Drove retail pricing strategy to include partner incentives, as well as maintained consistent margins across all SKUs. ✔ Improved the adoption of lower price point/volume SKUs.✔ Secured positioning at the Top Target electronic doors adjacent FitBit and outperformed by 3X with expansion to all doors in 12 months.✔ Reduced display costs by managing the relationship with the display manufacturer and improving the display planning process.

Hong Kong, Hong Kong Sar

In this role, I reported directly to the CEO and managed operations of the US-based office. I traveled to Hong Kong regularly, to ensure continuity and position for growth within the key accounts (Apple, Best Buy, Target).SELECTED ACHIEVEMENTS:✔ Grew revenue by 70% in 24 months by expanding the SKU count and door count within key customers.✔ Generated a 5X gross revenue increase and increased SKU penetration by introducing a new line of extensions in collaboration with Apple Retail.✔ Migrated the company to a single global distributor and sustainable business model.✔ Saved $900K in annual program costs by negotiating a direct import model with Best Buy and Target and raised costs to Apple Retail as a response to a China Tariff increase.

Greater Los Angeles Area

After the acquisition of Incase Design in 2015, I was recruited back to the new parent organization as a Director of Business Development. In this role, I was accountable for the company’s key accounts with Apple, Best Buy, and Target valued at $24M in business annually. SELECTED ACHIEVEMENTS:✔ Coordinated with the executive team on a 3-year strategic plan that increased new product innovation, licensing opportunities, and collaborations.✔ Worked with marketing on a “brand retrospective” pop-up event and retail space, generating $100K in revenue in just 3 days.✔ Generated $1M by negotiating a brand collaboration with DJI (drones) with wearable accessories.✔ Secured new product placement in Best Buy which delivered $3M in incremental revenue.

Chino, Ca

I was recruited to the organization as a Product Marketing Specialist, promoted to Sales Manager, Product manager, and Director of Apple Global Sales. In 2012, I was promoted to GM of the Apple Business Unit. As the GM, I reported directly to the CEO and managed all aspects of Apple Retail Business. In 6 months, I increased profitability by 25%, reduced returns, and established a strong culture of accountability across the business unit.In 2013, I was promoted to the VP of Global Sales to manage a sales strategy restructuring for the $80M global business unit. SELECTED ACHIEVEMENTS:✔ Increased revenue by $17M annually by developing a new line of charger and cable products.✔ Saved $500K annually by transitioning from an agency to a direct sales model.✔ Achieved global brand consistency and reclaimed 1,000 basis points of margin for direct business by negotiating international website management with global distribution partners.✔ Closed out $5M in excess inventory by leveraging non-disruptive retail-only channels (TJ Maxx, Winners, TK Mass, Marshalls, Ross).✔ Saved $1M annually by closing a satellite office and reducing headcount.