Hanna Lundstedt Email & Phone Number

Stockholm County, Sweden

Stockholm, Sverige

Svea Solar is one of the fastest moving solar energy companies in Europe. With my extensive experience in building CRM programs to drive business value in international companies, I decided to join a scale up in green / clean tech to contribute to a strong growth journey internationally. - Responsible for development and performance of digital channels throughout customer lifecycle- Increased sales by implementing a new customer base reactivation and cross-sell program-… Show more Svea Solar is one of the fastest moving solar energy companies in Europe. With my extensive experience in building CRM programs to drive business value in international companies, I decided to join a scale up in green / clean tech to contribute to a strong growth journey internationally. - Responsible for development and performance of digital channels throughout customer lifecycle- Increased sales by implementing a new customer base reactivation and cross-sell program- Double digit increase in conversion after implementing a new sales process and buying experience Show less

Stockholms Kommun, Stockholms Län, Sverige

Teaching assignment in 1-year growth marketing program.

Stockholm, Sverige

During the pandemic I felt the urge to help where I could and I was happy to have the opportunity to support the medical community who were in the frontlines. - Responsible for communication and marketing, including brand, PR, digital, content & customer service- Led team of 10 specialists, member of senior management team- Built up capability for an automated membership communication program- Initiated and led organisation-wide, cross-functional transformation project to… Show more During the pandemic I felt the urge to help where I could and I was happy to have the opportunity to support the medical community who were in the frontlines. - Responsible for communication and marketing, including brand, PR, digital, content & customer service- Led team of 10 specialists, member of senior management team- Built up capability for an automated membership communication program- Initiated and led organisation-wide, cross-functional transformation project to develop the proposition for future membersMembership base increased to record level.Employee satisfaction and trust in leadership score at 9+. Show less

Sweden, Nordics And Europe

- Responsible for successful planning and delivery of the Nordic CRM strategy and targets with 30+ automations running daily- Member of global CRM leadership team and the Nordic Marketing and Sales leadership team- Built and developed a high-performing team of 10 across 4 Nordic countries- Drove transformation to a omni-channel customer dialogue based on predictive models, segmentations and triggersDouble digit increase in incremental revenue from CRM. Increased NPS… Show more - Responsible for successful planning and delivery of the Nordic CRM strategy and targets with 30+ automations running daily- Member of global CRM leadership team and the Nordic Marketing and Sales leadership team- Built and developed a high-performing team of 10 across 4 Nordic countries- Drove transformation to a omni-channel customer dialogue based on predictive models, segmentations and triggersDouble digit increase in incremental revenue from CRM. Increased NPS across all four Nordic markets. Consistently high team satisfaction scores. Awarded Marketing Department of the Year Sweden 2019. Show less

Stockholm, Sweden

Kaplan, now part of Accenture Interactive, a leading customer management and marketing technology consultancy in the Nordics. - Led strategic and operational CRM and loyalty projects to drive measurable business results- Responsible for client development and revenue growth- Main clients: Svenska Spel, Circle K Scandinavia & Baltics- Served as Interim Head of Content, Svenska Spel for 8 months, managing a team of 22. Member of the Marketing management team at Svenska Spel.

Stockholm, Sweden

- Profit and loss responsibility for the re:member business area, which offers cards, loans, payments and buy now pay later financial services, direct to consumer, B2C and retail finance, B2B- Responsible for setting and delivering commercial strategy and budget (brand, product, communication, marketing)- Managing 6 direct reports, indirectly responsible for motivating and setting direction for all support functions (including marketing, digital development, customer operations, risk… Show more - Profit and loss responsibility for the re:member business area, which offers cards, loans, payments and buy now pay later financial services, direct to consumer, B2C and retail finance, B2B- Responsible for setting and delivering commercial strategy and budget (brand, product, communication, marketing)- Managing 6 direct reports, indirectly responsible for motivating and setting direction for all support functions (including marketing, digital development, customer operations, risk, etc.)- Reporting directly to MD Sweden; member of Swedish Senior Management Team, Regional Commercial Committee, Regional Investment CommitteeDouble digit increase in top line performance. Led the transformation to digital channels, double digit increased of online sales. Show less

Sweden, Norway, Denmark

- Managing a Scandinavian team of 11 marketing analysts responsible for the targeting, forecasting, evaluation and optimization of acquisition marketing and CRM campaign management - Responsible for ensuring profitable and optimized returns on marketing investments, taking decisions on campaign ROI and driving growth through identification and execution on new opportunities- Reporting to Director of Group Analytics, member of Swedish Senior Management Team and Regional Commercial… Show more - Managing a Scandinavian team of 11 marketing analysts responsible for the targeting, forecasting, evaluation and optimization of acquisition marketing and CRM campaign management - Responsible for ensuring profitable and optimized returns on marketing investments, taking decisions on campaign ROI and driving growth through identification and execution on new opportunities- Reporting to Director of Group Analytics, member of Swedish Senior Management Team and Regional Commercial Committee Show less

Sweden, Norway, Denmark

Managing a Scandinavian team of 17 (4 direct reports) with the following responsibilities: - Marketing strategy development (new acquisition and customer lifecycle/CRM) - Marketing opportunity pipeline development (channels, offers, targeting, UX in digital channels) - Campaign profitability forecasts and marketing ROI optimization - Customer analytics and insights, market segmentation, profiling and predictive modeling - Operational aspects of campaign management… Show more Managing a Scandinavian team of 17 (4 direct reports) with the following responsibilities: - Marketing strategy development (new acquisition and customer lifecycle/CRM) - Marketing opportunity pipeline development (channels, offers, targeting, UX in digital channels) - Campaign profitability forecasts and marketing ROI optimization - Customer analytics and insights, market segmentation, profiling and predictive modeling - Operational aspects of campaign management (targeting, selection, follow up, analysis)Reporting to Commercial Director, member of Regional Commercial Committee Show less

Sweden, Norway, Denmark

- Responsible for new customer acquisition, including the establishment of the digital team - Managed 2 direct reports; Member of Regional Commercial Committee

Stockholm, Sweden

- Responsible for sales, marketing, product launches, forecasts and budget for 80% of the Swedish portfolio- Managed team of 7

Stockholm, Sweden

Responsible for digital marketing across Swedish partnership portfolios; successfully launched 2 new products

Stockholm, Sweden

- Responsible for launching digital marketing program for Swedbank’s credit cards

Greater New York City Area

A leading advertising agency in the Omnicom Group, ranked #1 by Advertising Age 2005, 2006 and 2007.- Managed digital-, CRM- and direct marketing programs with a combined agency value of multimillion $ per year - Digital strategy development and execution for Listerine Whitening product portfolio- Strategy development and execution of loyalty/CRM programs for Mercedes-Benz USA- Acquisition program for New York Lottery- Participated in and led new business pitches -… Show more A leading advertising agency in the Omnicom Group, ranked #1 by Advertising Age 2005, 2006 and 2007.- Managed digital-, CRM- and direct marketing programs with a combined agency value of multimillion $ per year - Digital strategy development and execution for Listerine Whitening product portfolio- Strategy development and execution of loyalty/CRM programs for Mercedes-Benz USA- Acquisition program for New York Lottery- Participated in and led new business pitches - Managed team of 4 account executives Show less

Greater New York City Area

- Managed acquisition and CRM marketing programs and analyses on behalf of Mercedes-Benz USA - Managed Assistant Account Executive

Greater New York City Area

- Responsible for the day-to-day execution of action-driven direct marketing campaigns on behalf of Mercedes-Benz dealers

Greater New York City Area

Greater New York City Area

Bba, Marketing

Specialization: Advertising and Promotion Summa Cum Laude; With honors Scholastic Achievement Award Marketing Award

Spanish