Henry Luong-Tran Email & Phone Number

Washington Dc-Baltimore Area

Manage key account portfolios, development of projects and processes, and work closely with internal global project managers, developers, UX and UI designers, and multiple clients to the ensure process is followed in a timely and budget conscience manner. Develop, implement, and train staff in workflow procedures for project managers, business development, and new program opportunities.>>> Manage key projects from beginning to end, bidding contracts, onboarding, and deploying development services.>>> Identified, created, and streamlined workflow procedures between multiple divisions to ensure product delivery.>>> Strategized and implemented operational procedures with the executive team to identify and analyze potential growth opportunities from marketing, work culture, and procurements.>>> Achieved marketing and branding goals through executive leadership over creative direction for both internal (stakeholder) and external (client) objectives.

Washington D.C. Metro Area

Oversee operational controls, administrative/reporting procedures, and personnel systems for company and subsidiaries. Develop, implement, and train staff in workflow for member service call center, marketing, sales, business development, program suppliers and partners, and new program opportunities. Manage key acquisitions and mergers.>>> Manage projects for 150 client accounts from beginning to end, execute contracts, onboard, and deploy services>>> Identified and created value proposition statements for 10 key clients through analysis of vendor earning reports>>> Generated growth opportunities for non-profit clients by developing joint marketing strategies between program suppliers, including Cintas, UPS, group purchasing organizations, Office Depot, MemberDeals, and Velapoint>>> Designed and built marketing programs including tradeshow, conference, webinar, digital marketing, and content development; managed program suppliers and tracked KPIs>>> Increased sales revenue by 350% through design and management of marketing program launch for large-scale clients, including Velapoint, Cintas, Association of General Contractors, and National Apartment Association>>> Developed a new value-add benefit management service offering through creation of Perks Marketplace; conceptualized and created wireframes for UX to capture data input with visual analytical reporting feedback>>> Strategized and implemented operational procedures to identify and analyze potential and existing client programs to align with stakeholder incentives, such as program revenue growth and onboarding new clients

Washington D.C. Metro Area And Shanghai, China

Directed digital, consumer, retail, and press brand marketing campaigns for national and global clients. Managed brand and strategy for LSL Consultancy as a key long-term initiative; led end-to-end creative process. Developed communication documents, product literature, and all components for digital initiatives.>>> Designed and executed a global digital brand marketing campaign for Converse’s “To Dye For” communications for online digital marketing and mobile devices>>> Delivered a complete consumer brand retail experience marketing campaign within a one-week deadline that engaged, informed, and enticed potential customers to purchase Beats by Dre’s “Show Your Colors” headphones>>> Created a storyboard and brand strategy for a comprehensive floor plan for The Upper House, Hong Kong’s most luxurious private hotel>>> Developed the brand scope, personality, and business development of “Beyond the Gold,” a lifestyle coaching startup company for Jackie Joyner Kersee and Zina Garrison>>> Achieved successful luxury marketing brand positioning for Vintage Hour through showcase in key events, including Shanghai’s Top Marques, and the development of comprehensive press and marketing strategy>>> Improved brand perception among internal and external stakeholders for GlaxoSmithKline through creation of marketing design, storyboard, marketing capabilities brochure, and internal corporate branding video

Washington D.C. Metro Area

Led development of brand vision and strategic direction for startup, including messaging, mission, creative execution, development, operations, product design, sales, marketing, web content, and events. Partnered with floral design and purchasing teams to prioritize product development based on customer and market trend analysis.>>> Produced average 18% engagement rate for email campaigns, as compared to 12% industry average>>> Developed a strong, positive public company image by proactively developing media outreach strategies and partnership engagements>>> Created a philanthropic partnership with the National Alliance on Mental Illness (NAMI) to develop a product line, “Design for a Cause,” in which proceeds were donated to educate and advocate mental health awareness>>> Increased local annual sales revenue by 32% by leading sales team to engage and generate leads with local businesses, chambers of commerce, and public relations events>>> Increased annual e-commerce sales revenue by 24% by developing sales strategy, identifying new markets, defining the go-to-market strategy around customer acquisition and growth >>> Established and nurtured a strategic business partnership with Evergreen Sportsplex

Arlington,Va

Managed the development and execution of key global marketing and branding strategies, including direction, performance management, and training of staff. Developed models and valuation scenarios for strategic brand initiatives, business development, and partnership opportunities. Led design and execution of sales proposals.>>> Increased market saturation by leading strategic restructure of the global brand integrity of inlingua as the premier destination for foreign language education>>> Achieved marketing and branding goals through executive leadership over creative direction for programs and management of monthly and quarterly marketing forecasts and reports

London, United Kingdom

▸ Successfully procured over 100 million pounds in revenue within 7 months.▸ Analyzed, compiled and consolidated market leads resulting in successful sales.▸ Responsible for marketing and facilitation of individual transactions from initial negotiations through final sales transactions.

Northern Virginia

▸ Residential Real Estate

Arlington, Va

▸ Demonstrated passion and expertise in customer service and brand development.▸ Integral to Apple’s business team tasked with changing the way clients work, create and communicate.▸ Provided personal, one-on-one training while adjusting teaching methodology and tailoring pace to meet each individual client’s needs.▸ Conducted presentations and workshops using Apple-approved training techniques and materials.

Washington D.C. Metro Area

▸ Responsible for Employee Training and Development.▸ Analyzed staff work productivity and implemented new workflow structures.▸ Designed procedures for efficient and detailed inventory control.▸ Oversaw control of $14 million in inventory within 52 pharmacies.

Master Of Business Administration (M.B.A.)

Master Of Fashion Business

International Business

Human Nutrition Food & Exercise

Education record