- Lead the overall brand and seasonal campaign work for key retail moments like Holiday and Back to School, building strategies that leverage a variety of channels to drive business impact. Back to School strategy efficiently scaled spend by 173% YoY and delivered +38% YoY profitability - Launch new and high-impact product lines across marketing channels, like Caps, Holographic Stickers, Sweatshirts, Phone Cases and App-exclusive products like Sticker Studio (design and print custom stickers) delivering $70M+ incremental revenue.- Increase AOV +13% YoY in core audience segment by utilizing data, insights, and campaign performance to analyze results to inform executional opportunities, and make recommendations for future initiatives.- Manage integrated marketing efforts and company wide activation/marketing calendar to align and track launch activities across teams; collaborate with Product, Engineering, Commercial, Analytics and Creative to develop calendar and go-to-market strategies- Own creative testing and marketing briefs; partner with internal teams and agencies to ensure strategic, on-budget creative outputs, and scale insights across channels.- Develop and present compelling business cases to leadership for pursuing new growth opportunities, encompassing market entry strategies, product/service diversification, and innovative marketing approaches.

-Accountable for driving $50M+ in annual revenue and managing a marketing budget of $15M for a team of 3, with full ownership of strategy, execution, and spend optimization. -Define and execute comprehensive marketing strategies and objectives aligned with company goals and target audience, driving the development and implementation of integrated marketing campaigns across diverse channels (digital, social media, advertising, email, etc.) 2023 Holiday strategy implemented drove a 32% lift YoY in buyers from targeted region. - Establish a social strategy for organic channels, creators, and influencers, scaling influencer and creator program partnership revenue by +41% and organic social revenue by +16% YoY.- Lead audience, value proposition, and user acquisition testing initiatives across paid and organic marketing programs, leveraging insights to inform the holistic Holiday approach for 2023.- Successfully negotiated a significant YoY reduction in contract expenditures through strategic evaluation and launched a net new advocacy program from pre-launch to market, increasing seller earning 15%.

- Defined an effective, clear, and actionable Growth Marketing Strategy to guide planning and forecasting.- Hiring and managing a team to execute user acquisition and retention paid media campaigns.- Implemented experimentation frameworks to bring opportunity to market quickly and validate effectiveness against promotions, audience segmentations, and value messaging to increase CTR, LTV, ROAS, and CTR.- Managed relationships with 8 external partnerships and agencies, driving collaborative success.

- Drove top-line strategy, media, and creative planning, collaborating closely with media buyers to ensure detailed execution.- Introduced cutting-edge initiatives such as Augmented Reality (AR) product development for media, commercials, Spotify audio+video ads, and video creative testing to enhance the Redbubble Brand.- Exceeded revenue targets +30%YoY through analyzing campaign data using tools: Google Analytics, Looker, Data Studio, and Platform Dashboards to derive actionable insights, develop strategies, and identify opportunities for scalable growth.- Managed a multimillion-dollar quarterly budget for the program, actively participating in forecasting and financial planning.

- Spearheaded paid social, display, and audio strategy with end-to-end campaign execution, +72% year-over-year increase in ROAS.- Executed direct response campaigns across platforms including Criteo, Google Display Network, Pinterest, Snapchat, Spotify, TikTok, and YouTube to drive engagement and conversions.- Pioneered the launch of 3 net-new digital marketing channels for the e-commerce portfolio, including Audio Podcast, TikTok, and YouTube Ads, expanding brand reach and visibility.- Implemented testing methodologies such as A/B, holdout, bid tests, and brand lift studies to enhance sessions by +14% YoY and revenue by +28% YOY through tested insights into the core audience.

- Managed and optimized OTT, display, and paid social campaigns across various ad-serving platforms to maximize performance and ROI.- Oversaw the entire campaign flight cycle, handling 300+ campaigns weekly to ensure timely delivery and performance optimization.- Collaborated with analytics, account management, and engineering teams to coordinate seamless campaign execution for 150+ diverse clients.- Revamped workflow processes and spearheaded training initiatives for in-house and offshore teams, resulting in reduced SLAs and a notable 32% improvement in customer service metrics.

- Orchestrated and optimized paid media campaigns for B2C clients, consistently exceeding KPIs through data-driven analysis, strategic optimizations, and ongoing campaign oversight.- Led content strategy efforts across client channels, including organic social media, blog content, and email campaigns, resulting in increased engagement and brand visibility.- Utilized Qualtrics to conduct market research, providing actionable insights to inform and enhance social media strategy development and execution.