• Met aggressive deadlines in the user testing phase of a fast-paced, agency project that reshaped product usability and set up a MVP ed-tech product for increased revenue• Translated user findings into concrete design decisions and a robust component library that sped up development delivery and reduced user cognitive load, leading to a quickly revitalized product

• Performed a comprehensive UX analysis and redesign for an AI-powered grocery aisle analytics app that saved PepsiCo sales reps dozens of manual hours• Reduced corporate spending on redundant external demand forecasting products by optimizing a versatile SaaS replacement that was deployed across all international teams

Designed and developed high-fidelity, responsive website designs for fast-paced marketing agency

– Sole product designer on a team responsible for transforming an error-prone manual forecasting process into an AI-powered scheduling platform that saved dozens of weekly man-hours– Completed multiple top-to-bottom redesigns and subsequent user tests for a driver-facing app, including the integration of Google Maps, which improved driver safety scores– Conducted rounds of hallway user testing, Jira story writing, and creation of lowfi & hifi Figma prototypes in order to successfully implement a rideshare kiosk at Dallas Love Field Airport which increased customer conversion by 43%– Routinely went above and beyond expectations by leading priotization meetings to build shared understanding and strategic vision among engineers, stakeholders and users– Pioneered and developed the first standardized UX research process in a fast-paced startup environment across four different development teams– Initiated creation and oversaw implementation of a team-wide design management system which adhered to a11y accessibility and internal brand standards

– Developed branding, scheduling and content for long and short term association events including the creation of webpages, print collateral, email and social media campaigns – Improved internal branding standards and processes through creation of templates and SOPs– Produced large annual directories and reports that required coordination with data specialists

- Utilized InDesign data merge functionality to create customized advertisements for a national finance company as a production artist- Collaborated with team members to create develop billboard designs and graphics for online ads

- Appointed to a corporate task force to achieve company-wide consistency of Applied Medical’s new corporate brand identity in an efficient manner- Managed and executed design projects from internal requesters within a time-sensitive company workflow

Appointed as an AVID Peer Mentor to independently lead a group of nine college freshmen. Responsible for encouraging their academic success and developing bi-monthly lesson-plans.