Heather Mckay Email & Phone Number

Virginia

Leadership of multiple teams working on website redesigns, technical upgrades, usability testing, analytics modifications and user experience/journey mapping. Responsible for project budgets between $450K to $4 million and tracking all sales, schedules, changes, and project updates over the course of the projects. Trained in Agile Methodology and hold Scrum Master certification.

Vienna,

- Served as a trusted client partner by helping to translate business goals into functionality and ensure that the project team delivered high quality work to specification.- Ensured that clients’ needs were met and anticipated future needs.- Responsible for growing business with existing clients, as well as responding to proposals, concept briefs and other new business documents.- Managed dedicated team of business analysts, information architects, designers, developers and QA team in India and U.S.- Managed and mentored other project managers and ensured their growth within the company.- Responsible for managing all aspects of the client budget.

- Lead multiple client accounts and project teams to strategize, develop and execute client deliverables.- Responsible for growing business with existing clients, as well as responding to writing proposals, concept briefs and other new business documents. - Work with the accounting team to ensure that monthly client invoicing is accurate.- Manage dedicated team of account managers, information architects, designers, programmers and media buyers to deliver high-quality services on time and on budget.- Implement integrated campaigns to deliver highest impact for client.- Ensure that clients’ needs are met and anticipate future needs.- Recruit, hire and train new account management staff. Manage professional development and provide mentoring and coaching as needed.- Manage multiple third party vendors to provide localization, custom tracking capabilities, issue tracking, quality assurance among other services.

- Led multiple small to large-scale campaigns, including a $1.2 million international website redesign consisting of 63 country sites in 33 languages. Work included UX, IA, design, technology, testing, budgeting and resource planning.- Responsible for media planning, buying and tracking for international online advertising and search engine optimization campaign. Increased leads and ROI for ongoing client advertising campaign by 60%.- Participated in recruiting, hiring and training activities. Managed professional development of four individuals providing mentoring and coaching as needed.- Managed multiple third party vendors to provide localization, custom tracking capabilities, issue tracking, quality assurance among other services.

- Provided strategic and creative direction in a budget sensitive manner for broad client base of corporations, associations, and non-profits.- Served as account lead for firm’s most complex clients.- Standardized project documentation and functional specifications to ensure efficient development.- Oversaw scoping and planning of all major new business initiatives.

- Managed a varied group of projects under the direction of the online Publisher.- Involved in operations of three Web sites, including oversight of maintenance and enhancements.- Produced in-house creative for all online advertisements.- Assisted marketing department to expand client base and improve relations.- Managed the design and production of online marketing collateral.- Conceptualized Internet strategy for new career Web site.

Ba, Media Arts

Graphic Design, Continuing Education Degree

Education record