A shift from over 10 years of advertising, I am currently flexing my branding muscles at Brand Lounge. Creating brands from conception to completion from a strategy-led approach. Working in branding has given me the opportunity to get my hands dirty in new, unclaimed territories: creative strategy, design thinking, and the art of storytelling.

Over a lapse of 5 years, I grew here from a Senior Art Director to an Associate Creative Director. This became possible by showing interest in leading a small team, and exposed myself to new mediums including 3D & film.As part of my tasks, I kept my team’s morale high and was the torchbearer of pitches and new business. I was responsible for all projects leaving the agency, maintaining standards and quality.Film editing, creating and delivering pitch presentations to the newer… Show more Over a lapse of 5 years, I grew here from a Senior Art Director to an Associate Creative Director. This became possible by showing interest in leading a small team, and exposed myself to new mediums including 3D & film.As part of my tasks, I kept my team’s morale high and was the torchbearer of pitches and new business. I was responsible for all projects leaving the agency, maintaining standards and quality.Film editing, creating and delivering pitch presentations to the newer clients, directing photographic and film shoots, hiring and mentoring interns, was also part of my to-do list. Show less

Here, I worked closely with my superior as the Creative Lead. All artwork was conceived and executed by myself with the opportunity to make most creative decisions. I define this experience as huge learning curve for me as I taught myself how to manage a project in entirety from the creative point of view.

At the bottom of the food chain of the creative department –a new country, a new working environment –but soon, proved to be one of the most proactive and hands-on asset (not my words). As a fast learner, I was exposed to design procedures new to me that I grasped with ease and made a mark for myself as a young creative in Dubai.

My first job in the advertising world. This milestone in my career lay the foundations of all I had learnt to put into practice in the real world. I was exposed to a range of clients from different industries. As part of the creative team my responsibilities ranged from being part of the conceptual process to present to the creative heads.