Objective : Accelerate traffic and growth of e-commerce : Bricomarché, Bricorama, and Bricocash. Definition of personas and elaboration of acquisition strategy focused on retention, customer data and performance.Development of paid and organic acquisition channels and client segmentation, to optimize conversion and retention KPIs.- Defined and managed the acquisition strategy and customer data initiatives- Client acquisition/data budget (€700K) : CDP, paid/organic acquisition, digital projects - Test & Learn optimization of campaigns: SEA, SEO, SMA, RTG, CRM, Display- Designed and deployed CRM workflows: onboarding, loyalty, cart abandonment...- Iterative personalization of websites to improve conversion rate and customer retention- Managed 2 campaign managers and cross-functional teams (IT, e-commerce, external partners)Results : +€280 annual revenue per customer / year, +22% YoY improvement in customer retention, +37% YoY growth in the contactable customer base

Objective : increase revenue from e-commerce websites : Bricomarché, Bricorama and Bricocash.Engage the Executive Committee to drive a Data-Driven approach in order to increase LTV and omnichannel clients.Develop CRM in order to improve retention and growth for the 3 brands.- Definition and implementation of multi-brand CRM [Salesforce] solutions- Development of activation strategies : CRM/PRM, promotional operations, and triggers- Definition and implementation of CRM pressure- Definition of KPIs and elaboration of omnichannel dashboards- Project Management : client retention and data management- Setup of an attribution tool and promotion of the ROPO vision to the Executive Committee- Management of a campaign managerResults vs. Y-1: +62% in revenue (CRM), -42% in churn rate, x6 increase in omnichannel customers within one year, +5% annual customer lifetime value, +22% in customer retention, +125% ROI in acquisition (SMA).

Objective : accelerate the growth of Etam.com.Capitalize on Client Data Analysis to grow CLV and develop omnichannel customers.- Development and implementation of the traffic acquisition strategy for Etam.com- Management of the acquisition budget (€2.3M) with performance-based budget allocation- Development of acquisition campaigns (SEA, SEO, Affiliation, SMA, RTG, RTB, and PRM)- Campaign optimization : iterative Test & Learn approach, focusing on impact and ROI- Customer Data Platform (CDP) management : customer cohorts and activation (VIP clients, churners, single purchasers ...)- Omnichannel attribution management- Supervision of a junior traffic manager and a consultantResults : -58% in CPA vs. Y-1, +137% in ROI vs. Y-1

- Digital projects coordination with European subsidiaries- Client portfolio : Yves Rocher, Lapeyre, Monoprix, Etam, Fnac, Boulanger, BUT, Norauto

- Digital projects coordination with European subsidiaries- Client portfolio : 3Suisses, Sofinco, SFR, Mistergooddeal, and Pixmania.com