Heidi Miget

Heidi Miget Email and Phone Number

SVP of Marketing // Digital Marketing Strategist @ Midwest BankCentre
Heidi Miget's Location
St Peters, Missouri, United States, United States
About Heidi Miget

I am a passionate and driven leader with over seventeen years of experience in digital marketing and team management. I am known for effective, strategic and results-oriented digital marketing campaigns that maximize every dollar of a marketing budget.I have had the great opportunity to build several digital teams from the ground up over my career and enjoy training, coaching and empowering digital marketing strategists to excel in their role.My strengths include digital strategy, talent development, campaign effectiveness analysis, and project management. I truly believe that in order to truly know it, you have to do the work. Despite my title or the number of team members I've managed, I've made it a priority to roll up my sleeves and learn the latest in digital marketing tactics. Through this approach, I have demonstrated proven skills in email marketing, search engine optimization (SEO), local marketing, pay-per-click (PPC), display advertising, website analytics, social media, and public speaking. Industries include Banking, Travel, Grocery, Financial, Pet, Agriculture, Healthcare, Industrial, Education and Automotive.Key areas include:➡ Digital marketing assessment➡ Digital marketing strategy➡ Digital marketing team development➡ Digital campaign planning➡ Vacation Rental Marketing

Heidi Miget's Current Company Details
Midwest BankCentre

Midwest Bankcentre

View
SVP of Marketing // Digital Marketing Strategist
Heidi Miget Work Experience Details
  • Midwest Bankcentre
    Senior Vice President Marketing
    Midwest Bankcentre Aug 2020 - Present
    Us
    I'm responsible for planning, development, implementation and management of digital marketing efforts for three distinct brands within Midwest BankCentre, including the bank, its national online digital bank and its newly launched Rising Analytics.
  • Fully Booked Consulting
    Vacation Rental Marketing Consultant
    Fully Booked Consulting Aug 2017 - Present
    I work with vacation rental homeowners that are getting started on VRBO and Airbnb.Most listings get buried in these listing sites feeds making it difficult to get seen and booked.When I first became a vacation rental homeowner 5 years ago, my property was ranked on one of the last pages in my market and we were lucky if we had enough bookings to just pay the mortgage.However, I now rank in the top 1% of my market because of a system that I've developed to rank higher and acquire more bookings.I have a free marketing roadmap to get on the fast track to vacation rental success ==> https://www.fullybookedcourse.com/Roadmap
  • Heidi Miget
    Digital Marketing Strategist & Consultant
    Heidi Miget Oct 2017 - Aug 2020
    As a digital marketing expert with hands-on experience, I help mid-sized businesses establish an effective digital marketing strategy. I partner with clients to dig deep and understand company goals to build a customized digital marketing plan that takes the budget, unique challenges, team size and target audience into account.
  • Save-A-Lot
    Director, Digital Strategy And Marketing
    Save-A-Lot Jun 2016 - Oct 2017
    St Ann, Missouri, Us
    As the Director of Digital Strategy and Marketing, I led the digital marketing strategy for over 1,400 Save-A-Lot grocery stores. I expanded the digital footprint by launching a complete advertising solution for individual and market level support. I aggressively grew our email database and social media following with a laser focus on the customer and their engagement with our content.I passionately led and mentored a team of digital marketing strategists and empowered them to confidently lead their areas of expertise.During my 2.5 years at Save-A-Lot, key accomplishments include: increasing engagement performance in every digital channel, launching an improved and responsive website, establishing a mobile first strategy across all digital touchpoints, bringing on 10+ world class vendors to expand the digital footprint and build efficiencies, launching shopper marketing partnerships with Pepsi, P&G and Kimberly-Clark, leading the company’s competitor response program and building the digital team’s infrastructure to create growth within the team and promote leadership.
  • Save-A-Lot
    Manager Digital Marketing
    Save-A-Lot Apr 2015 - May 2016
    St Ann, Missouri, Us
    - Expanded digital footprint by launching a complete advertising solution for individual and market level support.- Launched a local listing solution for accurate and optimized store listings in online directories and maps.- Optimized existing email program to improve open rate by 20% and the click-to-open rate by 28% YOY by improving the from name, weekly ad call-to-action, send times, subject lines and content.- Increased Facebook reach by 320% YOY through strategic sweepstakes and consistent advertising.Improved content effectiveness on Facebook to an engagement score 171% higher than our closest competitor.- Improved the digital ad experience through a vendor transition and implemented digital distribution through top shopping apps. Measured return on ad spend (ROAS) which resulted in a 10:1 ROAS after year 1.
  • Brighton Agency
    Director - Digital Marketing
    Brighton Agency Jul 2014 - Mar 2015
    St. Louis, Mo, Us
    - Managed a team of digital marketing specialists and led all digital marketing accounts at Brighton. - Successful in leading agency to ExactTarget’s gold-level reseller program through significant account growth.- Managed social media and pay-per-click contracts for three Procter and Gamble brands. - Performed comprehensive analysis of Monsanto’s multi-million dollar Yields Ahead Campaign by writing, conducting and executing segmented grower surveys and pulling in-depth email performance metrics.- Created a custom website analytics report for Washington University that successfully fulfilled the request to appeal to multiple roles including brand manager and dean level positions.- Launched Monsanto’s first overarching email program. Led strategy and set-up for 12 brands, provided ongoing account management, best practices, training and delivered customized reporting and analysis.- Automated an email program that resulted in a 1,000%-time savings per month.- Led a multi-brand SEO strategy resulting in a 240% increase in first page rankings in six months.
  • Brighton Agency
    Online Marketing Manager
    Brighton Agency Oct 2008 - Jul 2014
    St. Louis, Mo, Us
    - Expanded interactive services to include paid search, search engine optimization and social media.- Built customized reports, created presentation decks and established pricing for new service offerings.- Pitched online marketing services to clients and developed customized plans based on client needs.- Performed beta testing on a niche social community built in-house to test for bugs and usability.- Launched a targeted coupon sampling program in 3 test markets leveraging paid search (with a 32% conversion rate), search engine optimization and social media which ultimately led to a national sampling program the following year.
  • Ansira
    Account Manager
    Ansira Jul 2008 - Oct 2008
    St. Louis, Mo, Us
    - Conducted pilot program for Nissan IQi, which critiques online marketing practices of Nissan and Infiniti dealerships.- Led successful program launch, ensuring dealer compliance with brand guidelines in website marketing efforts.- Educated internal IT department on project, leading to development of automated monitoring and reporting system.- Led team of up to eight employees and performed all training on the IQi project.- Analyzed volumes of data to develop executive summary and actionable recommendations for client.
  • Ansira
    Senior Account Coordinator
    Ansira Aug 2007 - Jul 2008
    St. Louis, Mo, Us
    - Optimized websites to enhance standing in organic search results by writing search-engine friendly ad copy, analyzing site structure, and suggesting coding changes.- Produced benchmark reporting as well as follow-up monthly reporting to chart progress.- Conducted analysis of competitors’ websites to identify strengths, weaknesses, and opportunities.- Assisted clients in expanding organic online presence and generating leads.
  • Ansira
    Account Coordinator
    Ansira Aug 2006 - Aug 2007
    St. Louis, Mo, Us
    - Managed 20 paid search accounts daily by analyzing reports, monitoring budgets and refining ad copy.- Developed keyword bidding strategies and managed media budgets to maximize ROI.- Analyzed and interpreted Google Analytics and AdWords data to develop and implement tactics.- Provided monthly reporting detailing client activity at keyword level, tracking basic data & conversions.- Developed and maintained valued client relationships through prompt and courteous communication.

Heidi Miget Skills

Digital Marketing Digital Strategy Email Marketing Social Media Marketing Mobile Marketing Marketing Seo Web Analytics Interactive Marketing Social Media Online Advertising Integrated Marketing Ppc Strategy Online Marketing Copywriting Marketing Strategy Account Management Google Adwords Google Analytics Sem Seo Copywriting Project Management Retail Marketing Digital Advertising Search Engine Optimization

Heidi Miget Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Communications
  • Universitat D'Alacant
    Universitat D'Alacant
    Study Abroad

Frequently Asked Questions about Heidi Miget

What company does Heidi Miget work for?

Heidi Miget works for Midwest Bankcentre

What is Heidi Miget's role at the current company?

Heidi Miget's current role is SVP of Marketing // Digital Marketing Strategist.

What is Heidi Miget's email address?

Heidi Miget's email address is he****@****ail.com

What is Heidi Miget's direct phone number?

Heidi Miget's direct phone number is +157352*****

What schools did Heidi Miget attend?

Heidi Miget attended University Of Missouri-Columbia, Universitat D'alacant.

What skills is Heidi Miget known for?

Heidi Miget has skills like Digital Marketing, Digital Strategy, Email Marketing, Social Media Marketing, Mobile Marketing, Marketing, Seo, Web Analytics, Interactive Marketing, Social Media, Online Advertising, Integrated Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.