Hannah Inman Email & Phone Number

United States

Indianapolis, In, Us

Indianapolis, In, Us

• Responsible for implementing rapid learning loops that validate new concept desirability, launching digital experiments in the market to observe the purchasing behavior of prospective customers, and using these insights to develop go-to-market strategies for innovations.• Conduct competitor assessments, implement online experience optimizations, and ensure creative positioning prioritizes decision-maker needs.• Engage in early innovation development through partnership with innovation leads; working with consumers and strategic thinkers to bring about innovation. • Manage in-market experiments with agency and territory leads to test the viability of product and service concepts in the market—consulting the team with rapid iterations as warranted by new insights. • Manage legal relationships for compliancy across campaigns and media. • Assist with developing and implementing the First Wave brand plan, strategy, and guidelines.

Indianapolis, In, Us

o Plan and coordinate innovation launches with product managers, internal stakeholders, and agency of record to execute small-batch and in-market experiments.o Implement understanding of market testing in both digital and simulated markets to test the viability of products in the market and analyze consumer behavior purchase process, brand position, and shopping behavior.o Help implement new product launch tools for better team communication and greater launch efficiencies.o Manage marketing budget to implement initiatives and product launches strategically.o Develop and execute First Wave branding, strategy, and guidelines.

Indianapolis, In, Us

• Lead creation of Shopify website for First Wave brand. Work with vendors, agencies, and internal stakeholders to use sites to launch products.• Work directly with the marketing manager, product managers, and engineers to ideate marketing strategies for new products and technologies.• Initiate creative briefs for new product launches.• Provide creative direction to partner agencies and vendors for the development of marketing assets, such as videos, photography, infographics, and more.• Manage consumer feedback campaigns, such as post-purchase surveys, follow-up emails, reviews, etc.• Work with the website management team to update content on firstwavelab.com.• Some copywriting for packaging, digital ads, emails, etc.

Bloomington, In, Us

 Prepare updates to assignments and class as instructor outlines in Canvas. Grade all submitted assignments, quizzes, and other student work as needed followinginstructor’s guidelines/rubrics. Complete assigned grading in a timely manner so feedback can be returned on a regularschedule. Maintain records of all student scores on assignments, quizzes, and other student work asneeded following instructor’s guidelines/rubrics. Summarize student grade results on graded assignments, quizzes, and other work asrequested. Research and author cases and questions to be used on exams, quizzes, and for in-classdiscussion. Raise concerns and provide feedback to the instructor regarding students’ performance. Perform other course-related projects/tasks as needed by the instructor to maintain the success ofthe course completion for students. Some basic administrative support tasks to support the instructor(s) as requested.

Develop a proactive export development strategy for the company within the period hired, adhering to the program’s Core-8 Step process and under the guidance of the ISBDC Export Advisor. · Foreign market and industry primary and secondary research in cosmetics and fashion.· Weekly interaction and updates with the ISBDC Export Advisor, participation in the Joint EIAP meeting in June, and presenting an executive summary of export strategy during the Exit Presentations Joint Meeting upon program termination in August. · Interaction with foreign customers and potential partners is anticipated.· Product data collection from manufacturer for EU product registration.· Research for label compliancy for packaging.· Research shipping logistics and manufacturing needs for exporting.

Indianapolis, In, Us

CopywritingI've helped to curate copy for many different facets of our brand. From product descriptions to social copy, I've done it all!Social Media and Agency InteractionsI've worked with marketing agencies to help us complete tasks and sought help through their expertise. I've also been a part of implementing AI tools for better social media development and created a purchasing system for creative assets produced by our customers. I also help to proof a lot of social media posts so editing and optimizing are in my wheelhouse.Creative Asset ManagementI've helped in the implementation of video shoots and videos for different channel purposes. I also utilize our digital asset management system to support different channel needs, including working with vendors, to create digital content.

Indianapolis, In, Us

I worked with a staff of over 15 professionals to schedule appointments via Outlook and the Office 360 suite. I also completed assigned tasks that ranged from study abroad, academic and student involvement solutions. I also was tasked with designing marketing content for events and organizations on campus. I executed this through direct email marketing that reached 2000 people weekly using Salesforce Marketing Cloud. Said marketing campaigns reached unique email open rates of 48-68% weekly.

Indianapolis, In, Us

Media ReportingI was charged with compiling months of worldwide media activity and produced reports that contributed to the quarterly board of directors report. I also researched and implemented a pilot program for PR using Meltwater, a competitive AI tool that gives unique and analytical insights into Allison’s media effectiveness; cut down the time of each agency reporting work by an average of 3 hours. Things focused on by Meltwater included media effectiveness, value-added, google analytics and more.Merchandising Campaign Launch I selected final merchandise offerings and assisted with the development of Allison E-Store; worked with a partner-marketing agency, CVR, to draft a social media post for the program. I then created employee and dealer/distributor email campaigns and intranet communications announcing the E-Store. Unique email open rates averaged 50-57.7% and unique click rates averaged 26.9-31.9%.Event ManagementI organized and helped prepare for 10+ events serving over 350 people; coordinated communication regarding the Indy 500 VIP Customer Event, customer and intern events.

o Observed and assessed student performance and kept thorough records of progress. o Encouraged students to persevere with challenging tasks.

o Developed interesting learning mediums to increase student understanding of course materials.o Communicated with students on ways to succeed in math courses while reviewing progress throughout the semester.