Senior Software Engineer
Current• Developing a web-based application using Spring Boot and Java for an AdTech firm to facilitate order acquisition from businesses and initiate ad campaigns seamlessly.• Developed web applications using Express.js and Next.js to create scalable and responsive user interfaces to boost businesses' social media presence. • Leveraged AWS Amplify for deploying and managing serverless applications, improving deployment speed and reliability. • Utilized Mailtrap for testing email functionalities and ensuring effective communication in applications. • Conducted SEO analysis and optimizations to enhance web application visibility and user engagement. • Provided GitHub tutoring to team members, fostering best practices in version control and collaboration. • Integrated third-party vendors’ APIs, including Google Ads and Facebook Ads, enabling the seamless creation of ad campaigns within the application. • Developed a database architecture tailored to store ad campaign data, optimizing it for robust reporting and mining functionalities. • Collaborating with the DevOps team to architect the infrastructure required for hosting Java/C#/React applications. • Coordinating with multiple offshore teams to oversee and track the progress of work. • Skilled in utilizing Demand Side Platforms (DSPs) to strategically manage and optimize digital advertising campaigns, ensuring targeted audience reach and maximum ROI.