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Go-to-Market Leader with substantial experience supporting SaaS customers throughout the revenue lifecycle. Excels in fast-paced companies making the transformation from startup to growth stages. Recognized as an effective change agent with an entrepreneurial attitude who shepherds cross-functional initiatives through collaboration, shared visions, and empathy. Equally adept at tactical execution from ideation through implementation to steady state. Recipient of several excellence awards for leadership, customer service, quota-based sales performance, and project management.Strengths:* Developing customer-first programs to drive adoption, expedite time to value, and increase lifetime account value* Building, mentoring, and leading highly engaged, high performing, hybrid remote global teams through servant leadership and radical candor* Innovating and optimizing processes, systems, and teams for scale and efficiency* Attaining or exceeding professional services and renewal quota as a member of a solutions selling team, in collaboration with partners, and as an individual contributor
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Senior Director Of Finance And OperationsAction Center On Race And The Economy Feb 2024 - Present -
Independent ContractorSnyk Nov 2023 - Feb 2024Boston, Massachusetts, Us -
Vice President, Customer ExperiencePuppet Oct 2021 - Sep 2022Minneapolis, Minnesota, UsI was promoted based on my ability to repeatedly identify opportunities to innovate and improve and lead measurable change cross functionally.CUSTOMER EDUCATION* Reduced learning management system operating expense by 84% annually (application consolidation), simplifying and improving the learner experience and launching the company's first-ever learning and development portal in partnership with human resources. * Reduced hands-on lab operating expense by 64% annually by replacing an inherited, unreliable home-grown environment (operational efficiency). New solution dramatically improved and streamlined the learner experience, removed barriers to participation, and delivered 99.5% uptime. Learners reported the labs met their needs (93%) and rated them 4.6/5.0 stars on average.SALES ENABLEMENT* Planned, curated content for, and executed three sales kick-off events (onsite, virtual, and hybrid) under budget while achieving an average of 94% annually against sales objectives: understand the GTM message, articulate the products' and company's value to buyers and customers, and identify how the sellers contribute to the company's success.* Provided executive sponsorship for MEDDPICC deployment. Across the global sales team, 97% felt comfortable using MEDDPICC to qualify opportunities and 95% believed it would help drive consistent and better qualification. Deployment of Command of the Message in progress. -
Senior Director, Customer Education And Sales EnablementPuppet Jul 2019 - Oct 2021Minneapolis, Minnesota, UsI was recruited by the Chief Customer Officer to drive adoption (customer education), and I partnered with the Chief Revenue Officer to transform sales motions into buyer-centric, value-based conversations (sales enablement) to increase sales velocity and drive revenue.* Reduced annual salary expense by 36% while increasing productivity by collapsing siloed teams (customer education and sales enablement) and employing skill-targeted hiring to create economies of scale.* Built and lead a new, hybrid remote global team that was recognized across the company as high performing and high producing. Consistently scored higher than the company average across 16 employee engagement attributes surveyed annually.CUSTOMER EDUCATIONI defined a three-year, outcome-based education strategy for infrastructure automation software (DevOps) to foster adoption and drive account penetration and saturation. Deliverables included: * Prescriptive curriculum. Net Promoter Score for instructor-led training increased 30%.* Lifecycle-based microlesson library to tackle the most common business objectives and frequent technical support issues. Learner confidence and likelihood to use another microlesson rated 4.3/5.0.* Objective proficiency standards for internal and partner technical teams while driving market and brand awareness through skill certification. Launch a first-ever, industry-standard certification badge. Resulted in 28% increase of certified practitioners over the same period.SALES ENABLEMENTI established a sales enablement lifecycle and instilled a learning culture to expedite sales ramp-up time, increase sales velocity, and drive revenue. Deliverables include:* Over 300 assets on GTM messaging and solutions, buyer personas, analyst perspectives and market insights, competition, and processes and systems.* Sales new hire onboarding program aligned to 30-, 60-, and 90-day development goals with manager insights to coach to performance. -
Senior Director, Go-To-Market Operations, Processes, And SystemsCarbon Black, Inc. Apr 2018 - Mar 2019Palo Alto, California, UsReporting to the SVP of Go-To-Market Excellence and Operations, I lead cross-functional and cross-organizational teams to define, build, and implement innovative technology and business process solutions within the Salesforce ecosystem. As a business partner to the global sales, channel, and customer success teams, I worked with key stakeholders to understand business issues and implement best-in-class process and infrastructure solutions and enhancements to increase sales velocity, drive greater productivity, establish global consistency for scale, and improve customer engagement. -
Senior Director, Customer Onboarding And Partner CertificationCarbon Black, Inc. Apr 2017 - Apr 2018Palo Alto, California, Us* Increased new SaaS customer engagement from 56% to 70% within the first quarter of launching company’s first onboarding strategy. Developed and led team to create marketing content, outreach campaign, onboarding portal with implementation microlessons, and role-based learning and certification curricula. * Launched an expert webinar series, highlighting product features and addressing technical support trends. Deflected an average of 34 support cases per session.* Implemented the company’s first learning management system. Newly streamlined and automated training operations provided 24x7, self-service learning for over 4,000 learners worldwide. Saved the equivalent of 1.5 FTEs and increased profit margin from 48% to 70%. -
Director Of Customer Onboarding And Partner CertificationCarbon Black, Inc. Jul 2015 - Apr 2017Palo Alto, California, UsI was recruited by the VP of Customer Service to mature, evolve, and grow customer, partner, and employee technical training. I grew revenue by 37% by modernizing and expanding the training catalog and launching the industry’s first endpoint security certification series. After establishing the company's first ever instructional design team, I led the conversion of instructor-led content to blended eLearning, saving the equivalent of 8 full-time trainers while maintaining an average 4.33/5.00 customer satisfaction rating. -
Client Solutions PartnerEllucian Oct 2014 - Jul 2015Reston, Va, UsResponsible for customer satisfaction, renewal, and growth of higher education accounts using student information systems and enterprise resource planning software. -
Regional Human Resources Project ManagerOwens Corning Oct 2012 - Sep 2014Toledo, Oh, UsI gained required field hours in pursuit of a Professional in Human Resources (PHR) certification. I improved accuracy of $10MM annual payroll by 6%, maintained workforce data, and drove engagement in employee programs while attaining field hours for certification. My responsibilities included policy and union contract administration; recruitment and applicant screening; payroll, overtime, paid-time-off, and absenteeism compliance audits (Kronos); employee and workforce management data maintenance (PeopleSoft); and, wellness events and healthy living programs management and promotion. Received an "Exceptional Performer” award from the site leader for overall performance. -
Program DirectorBlackboard (Acquired Elluminate) Sep 2010 - Dec 2011When Blackboard acquired Elluminate, I became the Program Director of a multi-million dollar, high-profile partnership. I managed all programmatic aspects of the partnership which included several concurrent custom integration projects involving multi-disciplinary, geographically dispersed teams. Custom solutions deployed across 750 higher education institutions. Funding for my position was eliminated once the custom development obligations were satisfied.
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Director Of Professional Services | Director Of Customer SuccessElluminate Nov 2007 - Sep 2010Calgary, CaI was recruited to join Elluminate as their Director of Professional Services. I formalized and expanded professional services offering and built the team from the ground up. I sold multi-year deployment strategies for statewide, national, and international school systems. I was responsible for all professional services sales support to include needs analysis, RFP responses, executive presentations, and statements of work. I achieved 287% and 326% YOY growth during the first two years respectively, tripling the professional services team. I created the company's first-ever customer loyalty team, attaining 95% customer retention and 84% renewal revenue in a commoditized market. I was selected for President’s Club for exceeding my individual professional services quota and leading the customer loyalty team to meet its quota. Position ended when Blackboard acquired Elluminate. -
Practice DirectorSaba (Acquired Centra Software) Jan 2006 - Nov 2007When Saba acquired Centra, I launched a “startup” human capital management (HCM) business unit within the organization that received high praise from customers. When the company changed strategic directions, the business unit was dissolved and my position was eliminated.
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Director Of Global Professional ServicesCentra Software Jan 2005 - Dec 2005UsI was promoted to a global leadership role to manage the consulting team consisting of project managers, implementation consultants, and technical architects. I continued selling professional services and was selected for President's Club. My position was eliminated once Saba acquired Centra. -
Engagement ManagerCentra Software Jan 2003 - Dec 2004UsI passionately evangelized virtual collaboration software throughout commercial, education, and government organizations during the early adopter stage of market maturity. By forming trusted advisor relationships with prospects and customers to collaboratively develop implementation strategies, I was selected for President's Club for exceeding professional services sales quota. -
Implementation ManagerCentra Software Jan 2001 - Dec 2002UsI planned, executed, and managed enterprise-wide virtual collaboration deployments. Experienced conducting needs analysis and defining scope; leading cross-functional, remote teams; re-engineering business processes; managing scope, budget, and cost change; and, designing end-user support programs. I received an "Unsung Hero" award for exemplary customer service. -
Senior Implementation ConsultantCentra Software Jan 2000 - Dec 2001UsI provided remote and onsite consulting and training in the initiating, planning, executing, controlling, and closing process areas for national and international customers. I received an "Unsung Hero" award for project excellence.
Helen Ivory Education Details
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The Ohio State UniversityCommunications
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