Senior Manager, P.R. & Communications
New York, Ny, Us
-Managed global PR and media strategies across Alvarez & Marsal's diverse management consulting practices, including Energy, Tax, Restructuring, Health and Life Sciences, Private Equity Advisory, Performance Improvement, and Disputes and Investigations.-Developed tailored media relations program, the first of its kind, for select business units. -Fostered relationship with top tier journalists; coverage in Barron’s, Financial Times, The Wall Street Journal, CNBC, Bloomberg, Reuters and strategic outlets in the U.S., Europe and Asia.-Led integrated media strategy that included social media and bylined articles.-Streamlined public relations functions reducing outsourcing costs by tens of thousands.-Standardized A&M messaging and the ‘look and feel’ of all external and internal communication.-Improved collaboration with global marketing colleagues and PR agencies across geographies, leading to increased media engagement.