Bonnie Ho Email and Phone Number

•Develop CRM performance benchmarks, summarize key insights, and recommend actions to improve on performance in communication channels, content, audience targeting etc•Brand database health monitoring and suggest improvements on loyalty retention to drive business objectives•Manage overarching CRM campaigns development from planning, list segmentation, delivery to conversion reporting, through partnering with internal stakeholders and external agencies•Leverage on… Show more •Develop CRM performance benchmarks, summarize key insights, and recommend actions to improve on performance in communication channels, content, audience targeting etc•Brand database health monitoring and suggest improvements on loyalty retention to drive business objectives•Manage overarching CRM campaigns development from planning, list segmentation, delivery to conversion reporting, through partnering with internal stakeholders and external agencies•Leverage on analytics tools such as social listening and monitoring, Google Analytics to gauge insights on web and media and make suggestions to brands for better social media planning•Manage external agencies across different platforms to drive the best solutions and deliverable for the company•Support Group initiatives of digital transformation to drive e-Commerce performance•Learn cutting edge marketing technology to support overall digital transformation and propose innovative digital solutions for continuous improvement Show less

To work closely with the Customer Insight team on various projects which include analysing member purchase behaviour and spending patterns alongside developing system enhancements for the loyalty platform when required.To take ownership in customer segmentation for the company and also on customer targeting for various programmes – with the aim to further enhance our understanding of our customers and to maximize revenue.To monitor and analyse online digital marketing and social… Show more To work closely with the Customer Insight team on various projects which include analysing member purchase behaviour and spending patterns alongside developing system enhancements for the loyalty platform when required.To take ownership in customer segmentation for the company and also on customer targeting for various programmes – with the aim to further enhance our understanding of our customers and to maximize revenue.To monitor and analyse online digital marketing and social media activity.To participate in the design, development and implement of Omni-Channel customer analytical solutions.To perform in-depth customer and campaign analysis so that recommendations can be made to improve future campaigns.To implement strategic marketing solutions including pre-campaign analysis, tracking and evaluation. Show less

•To be involved in the design, development and implementation of customer analytical solutions•To take ownership of the customer segmentation and targeting to further customer understanding and to maximize company's revenue •To perform customer and campaign analysis, providing future recommendations To implement strategic marketing solutions including pre-campaign analysis, tracking and evaluation. •To work closely with the loyalty program team to analyse… Show more •To be involved in the design, development and implementation of customer analytical solutions•To take ownership of the customer segmentation and targeting to further customer understanding and to maximize company's revenue •To perform customer and campaign analysis, providing future recommendations To implement strategic marketing solutions including pre-campaign analysis, tracking and evaluation. •To work closely with the loyalty program team to analyse member purchase behaviour, spending patterns and system enhancement plans Show less

•Conducting research into special interest media outlets•Contacting press to establish and maintain contact •Gathering and organizing materials for film programs such as photos, press kits, and synopses •Maintaining video library including copying, labeling DVDs and checking them out to press; entering and updating data (mailing lists, contact info, etc.) into electronic databases and other computer-based systems•Preparing press clipping reports,press releases… Show more •Conducting research into special interest media outlets•Contacting press to establish and maintain contact •Gathering and organizing materials for film programs such as photos, press kits, and synopses •Maintaining video library including copying, labeling DVDs and checking them out to press; entering and updating data (mailing lists, contact info, etc.) into electronic databases and other computer-based systems•Preparing press clipping reports,press releases and press kits and assisting with ongoing clippings archive project•Onsite event support at festival venues, including screenings, receptions and special events; and miscellaneous projects. Show less