Results-Oriented. Highly Adaptable. Passionate. Seasoned marketing and analytic manager with extensive CPG experience. I work well under pressure and pivot quickly to address changing priorities. Exemplary communication and relationship-building skills, I take pride in my ability to drive diverse teams towards a common goal.SKILLS Solid Analytic Skills Strategic Brand Planning Expertise Tight Contingency Plans & Risk Mgmt 3rd Party Relationship Mgmt P & L Mgmt Contract Negotiation Collaborative Cross-Functional Leadership New Product Innovation & Commercialization Circana (formerly IRI) Analytic Tools (Unify, Market Advantage, etc.) Nielsen (Nitro / AOD) Spectra Strong Interpersonal Skills Project Mgmt & Attention to Detail Microsoft Office Suite (PowerPoint, Excel, Word, etc.)
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Director Consumer InsightsCircanaMinneapolis, Mn, Us
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Insights ConsultantCircana Mar 2023 - PresentGreater Minneapolis-St. Paul Area Manage multi-million-dollar portfolio, with P&L oversight. Hire, train, and manage a high performing Client Insights team, with indirect oversight of Service professionals. Create business frameworks for Marketing teams that allow for fast data consumption, key takeaways, and solution-orientated next steps. Navigate category white space to determine innovation potential. Cultivate relationships across multiple Marketing teams, manage work streams, as well as time and resources against changing priorities. Target and sell services that address known and unknown Client needs; identify root causes of issues vs symptoms.
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Insights ConsultantIri Apr 2017 - Mar 2023Greater Minneapolis-St. Paul Area• Target and sell services that address known and unknown Client needs; identify root causes of issues vs symptoms• Educate Client on analytic methods, guide thinking, and provide tools to help reach business goals• Create business frameworks for Marketing teams that allow for fast data consumption, key takeaways, and solution-orientated next steps• Cultivate relationships across multiple Marketing teams, manage work streams, as well as time and resources against changing priorities -
Senior Associate Brand ManagerPost Consumer Brands Jan 2015 - Apr 2017Greater Minneapolis-St. Paul Area• Managed all marketing activities and developing long range plans on 4+ ready-to-eat brands, worth $56MM+ annually • Drove product innovation and development across brands alongside R&D, as well as external flavor houses to launch superior new products• Led re-branding efforts on iconic 100+ year old brand Post Shredded Wheat including consumer research, management of creative agencies, and collaboration with extensive cross-functional teams• Collaborated with cross-functional team to develop project management tools to roll out company-wide, while championing use of new tools within the Marketing function -
Associate Brand ManagerMom Brands Oct 2013 - Jan 2015Greater Minneapolis-St. Paul Area• Fostered third party license partnership with Weight Watchers International• Managed product launch team for licensed brands including Research and Development, Pricing, Trade Marketing and Supply Chain• Planned and managed $10MM consumer activation including digital campaigns, on pack promotions and national media, resulting in 600MM+ media impressions• Identified pricing issue eroding volume on already susceptible brand and led pricing measures to rectify issue, resulting in $1MM+ savings and slowing volume losses
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Marketing AssistantMom Brands Mar 2010 - Oct 2013Greater Minneapolis-St. Paul Area• Planned and flawlessly executed consumer campaigns across ready-to-eat cereals and oatmeal brands• Collaborated with internal international cross functional teams to develop and launch new product lines in Canada & Mexico• Managed professional relationships and maximized efficiencies between multiple agency partners
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Instore Marketing SpecialistTarget Jan 2010 - Mar 2010Greater Minneapolis-St. Paul Area• Executed a multitude of in-store marketing programs in the areas of housewares and stationery; recommended additional business opportunities to vendors and key stakeholders • Collaborated with key internal stakeholders and external agencies to ensure the flawless execution of all in-store marketing programs• Managed budgets and recommend additional business opportunities to maximize effectiveness of in-store marketing investments -
Brand AnalystSchwan'S Consumer Brands Oct 2009 - Dec 2009Bloomington, Minnesota, United States• Assisted with assigned brand/product marketing programs to budget in the areas of consumer promotion, advertising, innovation, trade co-marketing, special events and local market activities.• Provided analytical support to upper brand management in areas of sales forecasts, demand planning, budgeting and brand/product profitability.• Assisted in conducting research on brand/product -
Promotion Marketing PlannerGeneral Mills Jul 2008 - Aug 2009Greater Minneapolis-St. Paul Area• Planned and executed promotional events, including account specific activations, across three complex foodservice channels to drive sales incentives for customers. • Led multiple stakeholders in creating an ordering website to maximize efficiency of operations and lowered annual costs by $50k. • Identified and destroyed surplus of expired product, resulting in an immediate cost avoidance of $45k and reduced future costs by 50%.• Led contract negotiations with vendors, reducing fiscal year service costs by 30%. -
Promotion Marketing Operational AssociateGeneral Mills Aug 2006 - Jul 2008Greater Minneapolis-St. Paul Area• Coordinated all Big G cereal sampling efforts by working closely with internal logistics teams and external agencies in order to maximize consumer reach through sampling. • Managed Big G Cereal Division’s promotional events budget of $25MM dollars; recommended additional business opportunities to maximize effectiveness of division’s promotional investments. • Spearheaded division-wide collection of information for mandatory FTC audit to ensure accuracy and timeliness of information provided.
Heather Simmonds Education Details
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Business Administration And Management, General -
Communication Studies
Frequently Asked Questions about Heather Simmonds
What company does Heather Simmonds work for?
Heather Simmonds works for Circana
What is Heather Simmonds's role at the current company?
Heather Simmonds's current role is Director Consumer Insights.
What schools did Heather Simmonds attend?
Heather Simmonds attended Hamline University, University Of Northern Iowa.
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Heather Simmonds
United States -
Heather Lamb (Simmonds)
Denver Metropolitan Area4uecompression.com, comcast.net, biointellisense.com, hslconsultingllc.com -
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